[Top Agency Series] Branding and Storytelling Strategies with Kellee Johnson of The Ballast Group

[Top Agency Series] Branding and Storytelling Strategies with Kellee Johnson of The Ballast Group

Kellee Johnson is the Principal of The Ballast Group, an award-winning, integrated communications strategy firm. The Ballast Group helps leaders shape and articulate stories while reaching audiences and channels that matter. They have helped well-known companies such as Hyatt, Kaiser Permanente, Stericycle, Safeway, Target, and Cisco in all aspects of marketing, consumer products, healthcare, and high tech. Kellee founded The Ballast Group after serving as Director of Corporate Marketing for Abbott Laboratories and managing corporate communications for Tropicana, a multi-billion dollar division of PepsiCo.

Kellee’s company also excels at positioning these organizations and others as thought leaders, featuring them on the US News, News and World Report, the Wall Street Journal, CNN, and other traditional media. In addition to her work at The Ballast Group, Kellee is a mentor for DePaul University’s Coleman Entrepreneurship Center and 1871 Chicago, a board member of the Lynn Sage Breast Cancer Foundation, and a former member of the Rollins College Board of Trustees.

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[Top Agency Series] The Inner Workings of a High Growth Agency with Wesley Mathews of High Level Marketing

[Top Agency Series] The Inner Workings of a High Growth Agency with Wesley Mathews of High Level Marketing

Wesley Mathews is the Chief Revenue Officer of High Level Marketing, which he co-founded in 2009. It has quickly become one of the fastest-growing web marketing firms in Michigan, with revenues over $6.5 million. High Level Marketing provides website development, SEO, PPC, email marketing, social media, and more.

Wesley likes to describe himself as a “scrappy entrepreneur.” Still, he is a strong leader who cares about helping small businesses grow. He is also on the board for EO Detroit. When he’s not working, he takes part in golfing, fishing, and playing hockey with his four boys.

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Top Tools and Software Recommendations for Creating Podcasts

Top Tools and Software Recommendations for Creating Podcasts

John Corcoran is a recovering attorney, an author, and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and has run his boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs.

John has been the host of the Smart Business Revolution Podcast since 2012. He has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo.

John is also the Co-founder of Rise25 Media, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners and generates ROI through their done-for-you podcast service.

Dr. Jeremy Weisz is the Co-founder of Rise25. He has been involved in podcasting for 11 years and was a Senior Producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, and edify various business leaders.

Dr. Weisz has also been running his podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more.

In addition to running Rise25, Dr. Weisz owns a nutritional supplement business and continues to run his own chiropractic and massage facility, Chiropractical Solutions & Massage.

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[Top Agency Series] Niching and Growing Your Agency by Cash Flow with Rod Holmes, Managing Partner at Pilot Digital Marketing

[Top Agency Series] Niching and Growing Your Agency by Cash Flow with Rod Holmes, Managing Partner at Pilot Digital Marketing

Rod Holmes is the Managing Partner at Pilot Digital Marketing, a business that helps other companies with SEO, PPC, and strategic web development services. Rod has been working with the web since its inception in the mid-90s and has been focused on digital marketing for more than 10 years. During that time, he has seen many clients’ businesses grow and transform.

He has a bizarrely wide range of experience: he has a background in manufacturing, he rode a bicycle around the world for 2 years, lived in Tokyo for 10 years, and started two businesses — and sold them. Rod returned to the States and ended up starting Pilot Digital Marketing with a partner, which he’s been working at for 12 years.

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[Top Agency Series] Building an Unlimited Brand with Johnathan Grzybowski, Co-founder of Penji

[Top Agency Series] Building an Unlimited Brand with Johnathan Grzybowski, Co-founder of Penji

Johnathan Grzybowski is the Chief Marketing Officer and Co-founder of Penji. Penji is an on-demand graphic design service that simplifies the creative process by offering unlimited and real-time access to vetted designers that will deliver a project in under 48 hours.

Penji obtained an Inc. 5000 in under three years and was nominated as a “top startup to watch” according to Philadelphia Magazine. Johnathan is also the host of The Blind Entrepreneur Podcast, which has been mentioned as a “top business podcast” on Apple Podcasts and downloaded over 100,000 times.

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Top Tools and Software Recommendations for Creating Podcasts

5 Types of Content You Should Be Creating Now (But Probably Aren’t)

John Corcoran is a recovering attorney, an author, and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and has run his boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs.

John has been the host of the Smart Business Revolution Podcast since 2012. He has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo.

John is also the co-founder of Rise25 Media, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners and generates ROI through their done-for-you podcast service.

Dr. Jeremy Weisz is the Co-founder of Rise25. He has been involved in podcasting for 11 years and was a Senior Producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, and edify various business leaders.

Dr. Weisz has also been running his podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more.

In addition to running Rise25, Dr. Weisz owns a nutritional supplement business and continues to run his own chiropractic and massage facility, Chiropractical Solutions & Massage.

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How is Value Defined? with Dave Ulrich, Principal at The RBL Group

How is Value Defined? with Dave Ulrich, Principal at The RBL Group

Dave Ulrich is Co-founder and Principal at The RBL Group, a consulting firm focused on helping organizations and leaders deliver value. Dave has been named the “#1 Management Guru” by BusinessWeek, and Fast Company has profiled him as one of the world’s “Top 10 Creative People in Business.” He is also recognized as a “Top 5 Coach” in Forbes.

Dave has been a professor at the University of Michigan’s Ross School of Business for over 38 years. He has published over 200 articles and over 30 books. Dave is most proud of his three children and ten grandchildren. He and his wife Wendy love connecting with family. Dave also loves sharing ideas with impact and enjoys helping others improve.

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[Top Agency Series] Branding and Storytelling Strategies with Kellee Johnson of The Ballast Group

[Top Agency & Women Leader Series] Driving Growth Through Paid, Earned, Shared, and Owned Media with Kellee Johnson of The Ballast Group

Kellee Johnson is the Principal of The Ballast Group, an award-winning, integrated communications strategy firm. The Ballast Group helps leaders shape and articulate stories while reaching audiences and channels that matter. They have helped well-known companies such as Hyatt, Kaiser Permanente, Stericycle, Safeway, Target, and Cisco in all aspects of marketing, consumer products, healthcare, and high tech. Kellee founded The Ballast Group after serving as Director of Corporate Marketing for Abbott Laboratories and managing corporate communications for Tropicana, a multi-billion dollar division of PepsiCo.

Kellee’s company also excels at positioning these organizations and others as thought leaders, featuring them on the US News, News and World Report, the Wall Street Journal, CNN, and other traditional media. In addition to her work at The Ballast Group, Kellee is a mentor for DePaul University’s Coleman Entrepreneurship Center and 1871 Chicago, a board member of the Lynn Sage Breast Cancer Foundation, and a former member of the Rollins College Board of Trustees.

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Building and Scaling a Company with Tucker Max, Founder of Scribe Media

Building and Scaling a Company with Tucker Max, Founder of Scribe Media

Tucker Max is the Founder of Scribe Media, a professional publishing services company where they help you unlock your knowledge into a book. They help entrepreneurs, executives, and experts write, publish, and market their books because it’s not just a book: it’s your legacy. Scribe Media has worked with clients including David Goggins, Tiffany Haddish, Nassim Taleb, and more.

Before founding Scribe Media, Tucker wrote a New York Times best-selling non-fiction book about the sex-filled and drunken escapades of his 20s. Since then, he has gone on to publish many more books, making him a 4x New York Times best-selling author.

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[Top Agency Series] How to Create a Smooth Onboarding for Your Company with Gray MacKenzie of ZenPilot

[Top Agency Series] How to Create a Smooth Onboarding for Your Company with Gray MacKenzie of ZenPilot

Gray MacKenzie is the CEO of ZenPilot, an agency training business that gives digital agency teams the structure they need to grow quickly and sustainably. They’ve helped over 1,600 agencies over the past 10 years. ZenPilot enables agency transformations from chaos to clarity through a combination of hands-on consulting, analysis, community, training, pre-built assets, templates, and processes. They serve to accelerate and de-risk your agency’s journey towards growth.

Gray is also the Founder of GuavaBox, a company that helps B2B tech and SaaS companies build a better growth strategy by applying a proven process to the four pillars of growth: positioning, lead generation, sales, and pricing.

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[Top Agency Series] Podcasting & LinkedIn: Two Powerful Tools for Creating Content with John Corcoran and Dr. Jeremy Weisz of Rise25

[Top Agency Series] Podcasting & LinkedIn: Two Powerful Tools for Creating Content with John Corcoran and Dr. Jeremy Weisz of Rise25

John Corcoran is a recovering attorney, an author, and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and has run his boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs.

John has been the host of the Smart Business Revolution Podcast since 2012. He has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo.

John is also the co-founder of Rise25 Media, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners and generates ROI through their done-for-you podcast service.

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[Top Agency Series] How to Build a Better Agency with Drew McLellan of Agency Management Institute (AMI)

[Top Agency Series] How to Build a Better Agency with Drew McLellan of Agency Management Institute (AMI)

Drew McLellan is a marketing veteran. He has worked in advertising for over 25 years and started his agency, McLellan Marketing Group, in 1995. He also owns and runs the Agency Management Institute (AMI), a consultancy that’s been helping agency owners grow since the early ‘90s. Before Drew acquired AMI, his agency was a member of the organization for years.

Drew’s first book, 99.3 Random Acts of Marketing, was published in 2003, and his most recent book, Sell with Authority: Own and Monetize Your Agency’s Authority Position, came out in March of 2020. He has been interviewed and quoted by multiple news sources and magazines, including Entrepreneur Magazine, The New York Times, CNN, and Businessweek. Drew is also the host of the Build a Better Agency podcast.

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Realizing Your Potential through Contraction and Expansion with Victoria Song

Realizing Your Potential through Contraction and Expansion with Victoria Song

Victoria Song is a one-of-a-kind figure in the world of business. She currently works as an executive coach, leadership advisor, and public speaker. She got her start in venture capital, where her investment turned $1 million into a $40 million return. Her ongoing success earned her a place on Forbes’  30 Under 30 list.

Victoria’s passion is to see entrepreneurs’ personal and professional lives flourish with her singular approach to coaching. Her new book, Bending Reality: How to Make the Impossible Probable, details her advice and strategies for realizing your potential — it’s set to release on August 24th of 2021.

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[Top Agency Series] Getting the Most out of Email and SMS with Dean Dutro of Worth eCommerce

[Top Agency Series] Getting the Most out of Email and SMS with Dean Dutro of Worth eCommerce

Dean Dutro is an email marketing expert and the Co-founder of Worth eCommerce. His business seeks to lower marketing costs by maximizing ROI from email and SMS outreach. He also founded Email Growth Training, which features his own curriculum on e-commerce growth through strategic email systems.

In addition, Dean serves as the host of the Relationship Commerce Podcast, where he interviews top e-commerce entrepreneurs to learn about their stories and strategies. His goal across all of his ventures is to see other e-commerce platforms grow and succeed in today’s competitive marketplace.

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Building a Self-Help Publishing Empire with Reid Tracy of Hay House

Building a Self-Help Publishing Empire with Reid Tracy of Hay House

Reid Tracy is the President and CEO of Hay House, a self-help publishing company dedicated to supporting positive change through their books, events, online courses, and more. Starting as a CFO over 30 years ago, Reid joined Hay House and became instrumental in the careers of authors such as Dr. Wayne Dyer, Dr. Christiane Northrup, and Esther and Jerry Hicks. As the company grew, he helped establish home offices in New York, London, Sydney, and New Delhi.

Under Reid’s time as CEO, Hay House has become one of the leading self-empowerment publishing companies with their books available in more than 35 countries. In addition to his work within publishing, Reid also serves as the President of the Hay Foundation, a nonprofit organization that seeks to empower women, children, and animals.

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Synchronicity and Serendipity in Business with Eric Turnnessen of MemberMouse

Synchronicity and Serendipity in Business with Eric Turnnessen of MemberMouse

Eric Turnnessen is the Founder and CEO of MemberMouse: a software company that pioneered a WordPress plugin for managing memberships. Previously, Eric had a longstanding career as a Strategic Applications Consultant for large brands, such as Walmart, British Airways, and Sony. In creating MemberMouse, he combined that experience with his software knowledge to help thousands of companies run better membership sites.

Outside of MemberMouse, Eric has a passion for tea and meditation that inspired him to start an online course called Learn Gong Fu Tea. In the course, Eric teaches the benefits of tea and the ceremony of properly brewing and serving tea in the gong fu style. Moreover, Eric is also a musical composer and the host of The MemberMouse Podcast.

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[Israel Business Series] Scaling Your E-Commerce Business with Yoni Kozminski of MultiplyMii

[Israel Business Series] Scaling Your E-Commerce Business with Yoni Kozminski of MultiplyMii

Yoni Kozminski is the Founder and CEO of both MultiplyMii and Escala. MultiplyMii specializes in affordable offshore staffing solutions and HR outsourcing for e-commerce businesses. On the other hand, Escala offers consulting services for e-commerce companies and Amazon sellers who want to scale their businesses. Both companies provide different solutions aimed at taking e-commerce and Amazon businesses to the next level.

In addition to being a scaling expert and an entrepreneur, Yoni also hosts the podcast Successful Scales, where he interviews leaders on what it takes to build successful businesses. He has a background in digital marketing and advertising and has worked with companies such as Mercedes-Benz, Mastercard, and Sony, to name a few. While born in Australia, Yoni currently resides in Tel Aviv.

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Growing Your Business and Serving Your Community with Cameron Healy of The Healy Foundation

Growing Your Business and Serving Your Community with Cameron Healy of The Healy Foundation

Cameron Healy is the Founder of The Healy Foundation, an organization that awards grants and scholarships to support the community, environment, and youth in Oregon and Hawaii. He is also the Co-founder of Kona Brewing Company and the original visionary behind the KETTLE® Chips empire.

Cameron launched his first business when he was only 21 years old with a company rooted in the natural food movement. Since then, Cameron has built and scaled many successful businesses. He attributes much of his entrepreneurial success to the lessons he learned from his father and the strong communities around him.

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[Top Agency Series] How to Make Your Book a Best-Seller with Jonathan Jacobs of Digital Natives Group

[Top Agency Series] How to Make Your Book a Best-Seller with Jonathan Jacobs of Digital Natives Group

Jonathan Jacobs is a Founding Partner of Digital Natives Group, a digital marketing agency established in 2011. They help brands act like locals on mobile, social, and the web.

Jonathan and the team at Digital Natives Group have worked with many authors to help build their brand, grow their online presence, and transform their digital following into a movement. They’ve had clients like the NFL, Polaroid, Pinterest, Dr. David Perlmutter, and many more.

Jonathan has helped launch social media platforms for global sports brands, projects for Fortune 500 companies, and nearly one hundred book launches (many of them best-sellers). In creating Digital Natives Group, Jonathan managed to build a seven-figure social media practice from the ground up.

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How to Build a Healthy Indulgence with Bram Bourgeois and Jennifer Lukas-Bourgeois of Lekkco

How to Build a Healthy Indulgence with Bram Bourgeois and Jennifer Lukas-Bourgeois of Lekkco

Bram Bourgeois and Jennifer Lukas-Bourgeois are the Co-founders of Lekkco, a brand of all-natural chocolate spread created from a 50-year-old Belgian recipe. Lekkco’s dark chocolate spread is nut-free, gluten-free, dairy-free, vegan, and non-GMO. It’s also low in sugar and calories, making it a guilt-free treat that everyone can indulge in without worry.

Bram and Jennifer found inspiration for Lekkco during their family trips to Belgium and created their company in 2017. Since then, they have built brand awareness, expanded their market reach, and developed a product line available at several large retailers in 42 major cities throughout the United States.

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