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[Top Agency & Israel Business Series] Transforming Startups: Orit Oz on Dropping Global B2B in Israel and Beyond

[Top Agency & Israel Business Series] Transforming Startups: Orit Oz on Dropping Global B2B in Israel and Beyond

Orit Oz is the founder of OzGlobalB2B, a full-service global B2B agency headquartered in Israel. Established in 1996, Orit transformed the company from a design studio into a global powerhouse in B2B marketing. Orit and her team work closely with their customers to create world-class brands from strategy to implementation. A certified HubSpot partner, OzGlobalB2B also offers comprehensive inbound marketing and marketing automation services.

[Top Agency Series] Leveraging Digital Marketing Agencies for Media Buying With Liana Ling

[Top Agency Series] Leveraging Digital Marketing Agencies for Media Buying With Liana Ling

Liana Ling is the President of Power Up Strategy, a firm specializing in media buying for companies. With over a decade of experience in digital marketing, she offers vital expertise in managing ROI-focused campaigns across platforms such as Facebook, Google, Instagram, and Pinterest.

Beyond running her agency, Liana is also the CEO of AdSkills, a company that trains media buyers. Her career in digital marketing follows her tenure as a litigation and corporate lawyer, a background that provides a unique perspective to her work. Recognized as one of the top Facebook ad buyers worldwide, she focuses on generating optimal ROI for her clients.

[SaaS & Israel Business Series] Cybersecurity Threats: Detecting and Mitigating Risks With Ran Geva

[SaaS & Israel Business Series] Cybersecurity Threats: Detecting and Mitigating Risks With Ran Geva

Ran Geva is the CEO of Webz.io, a leading global provider of structured web data feeds for enterprises, developers, and analysts. It transforms the vast pool of web data from across the open and dark web into structured web data feeds, ready for machines to consume. With over 20 years of experience in software development and leadership, Ran is a serial entrepreneur and an expert in web data. Before founding Webz.io, he was the Founder of Omgili, a search engine for online discussions, and Co-founder of Buzzilla, one of the top web monitoring and analysis companies in Israel. Ran is also a member of the Entrepreneurs’ Organization, where he connects with other successful entrepreneurs and learns from their experiences.

[Top Agency Series] Leveraging Advanced Technology and Data in Marketing With Jake Finkelstein

[Top Agency Series] Leveraging Advanced Technology and Data in Marketing With Jake Finkelstein

Jake Finkelstein is the CEO and Founder of 10cubed, a company that creates advanced technology for modern marketers. With a focus on growth and scale, 10cubed offers an all-in-one digital marketing platform that blends hands-on services and advanced tools to help brands grow faster at reduced costs with increased speed-to-market.

Jake is a serial entrepreneur and revenue marketing expert with over 25 years of brand and performance marketing experience. Before 10cubed he founded and led Method Savvy, an integrated marketing consultancy servicing ambitious middle-market and enterprise companies.

[Israel Business Series] Cybersecurity Solutions for Safeguarding Control Systems With Yair Attar

[Israel Business Series] Cybersecurity Solutions for Safeguarding Control Systems With Yair Attar

Yair Attar is the Co-founder and CTO of OTORIO, a platform designed to facilitate the implementation of a comprehensive security strategy for industrial control systems and cyber-physical systems. He is a former senior officer in the Israel Defense Forces’ Cyber Command who headed the military’s Incident Response and Threat Hunting division to defend national mission-critical systems.

With over 15 years of experience in cybersecurity, software engineering, and risk management, Yair focuses on safeguarding industrial and critical infrastructure against cyber threats. His ultimate goal is to simplify operational technology cybersecurity and provide the next generation of OT security and digital risk management solutions.

Billionaire Strategies: Personalized Guidance for Your Investment Journey With Jason Mandel

Billionaire Strategies: Personalized Guidance for Your Investment Journey With Jason Mandel

Jason Mandel is the Founder and CEO of Mandel Family Office, a firm dedicated to providing comprehensive financial services to high-net-worth individuals and families. He is a Wall Street insider and a private financial adviser and has held senior positions at the LeFrak Organization, D.E. Shaw, and Cantor Fitzgerald. Jason has over 25 years of entrepreneurial experience in financial services and risk management. Additionally, he is the President of Caretrust Financial and the author of DEMAND TRANSPARENCY: Stop Wall Street Greed and Rising Taxes From Destroying Your Wealth.

[Top Agency Series] Revolutionizing Big Brand Campaigns in the Digital World With Faizan Syed

[Top Agency Series] Revolutionizing Big Brand Campaigns in the Digital World With Faizan Syed

Faizan Syed is the Founder and CEO of East River, an Effie Award-winning full-service digital marketing agency. With a diverse global client footprint, East River serves an array of sectors including healthcare, beauty, confectionary, pharma, technology, beverage, real estate, and financial services. Its past clientele boasts prominent companies such as Oreo, Cadbury, Unilever, and Pizza Hut, among many others. Before establishing East River, Faizan brought his expertise as an investment banker and business analyst at General Motors to the digital marketing sphere. With a full-time in-house team of about 100 employees, East River serves clients across the US, UK, the Middle East, and Australia.

[Top Agency & Israel Business Series] The Art of Building Brands Across Continents: Insights With Eitan Chitayat

[Top Agency & Israel Business Series] The Art of Building Brands Across Continents: Insights With Eitan Chitayat

Eitan Chitayat is the Founder of Natie, an international branding agency. With living experiences in prominent cities like Hong Kong, London, Tel Aviv, New York, and Boston, Eitan brings a global perspective to his work. He has served as a judge in advertising’s finest competition, the One Show, and has learned from industry-leading organizations such as BBDO, Ogilvy and Mather NYC, and Arnold Worldwide in Boston. His client list boasts illustrious names including Apple, Target, AT&T, and Google. Eitan created the viral video “I’m that Jew” viewed over 10 million times and has delivered a TEDx talk on why he created it. He is also a founding chapter member of the Entrepreneurs’ Organization Israel.

[Israel Business Series] The Ultimate Training Solution for Frontline Workforces With Eran Heffetz

[Israel Business Series] The Ultimate Training Solution for Frontline Workforces With Eran Heffetz

Eran Heffetz is the Co-founder and CEO of Bites, a game-changing training platform that offers the ultimate solution for training, communication, and engagement of the frontline workforce. It is a revolutionary content creation app that enables managers to easily create media-based professional units and seamless delivery of the units to employees via existing channels such as WhatsApp, Slack, SMS, and Microsoft Teams.

With past successes in hospitality, real estate, and technology, Eran co-founded eight restaurants and bars, is a board member of fintech startup Obligo, and is the Co-founder and Board Member of City People, which specializes in urban renewal projects. He is also a veteran IAF F-16 fighter pilot with experience as an executive in various industries.

[Sweets and Snacks Show Series] Collaborating With Musicians To Elevate Your Snack Brand With James Lindsay

[Sweets and Snacks Show Series] Collaborating With Musicians To Elevate Your Snack Brand With James Lindsay

James Lindsay is the Founder and CEO of Rap Snacks, a snack foods company that features hip-hop artists on its products. The brand has partnered with some of the most recognizable names in the rap game, including Cardi B, Migos, Lil Boosie, Rick Ross, Master P, and Romeo, making it one of the most visible hip-hop geared snack products over the last few decades.

James has also expanded his business to include beverages, collaborating with Lil’ Baby to launch Oowee Lemonade, a five-flavored lemonade line. He has appeared on various media outlets, such as CBS Morning Show, ABC’s The Jimmy Kimmel Show, BET, Fox News, People Magazine, The Tavis Smiley Show, Black Enterprise, Forbes, and Entrepreneur Magazine.

[Sweets and Snacks Show Series] Growing a Sunflower Seed Snacks Brand With Cole Schaefer

[Sweets and Snacks Show Series] Growing a Sunflower Seed Snacks Brand With Cole Schaefer

Cole Schaefer is the Co-founder of SMACKIN’ Sunflower Seeds, jumbo-flavored sunflower seeds roasted and seasoned to perfection. He is a self-starting college entrepreneur dedicated to creating products and services that improve the lives of others. Previously, Cole served as the Co-founder and Managing Partner of Blueprint Brands, a Venture Capital Analyst at Atland Ventures, and a Digital Marketer at Homi Inc. He holds a BS in marketing from the University of Minnesota.

[Sweets and Snacks Show Series] Nourishing Wellness Bars: A Healthy Snack Option With Grace Erickson

[Sweets and Snacks Show Series] Nourishing Wellness Bars: A Healthy Snack Option With Grace Erickson

Grace Erickson is the CEO of Zing Bars, a chocolate brand that creates nourishing wellness bars for health-conscious consumers. She has a wealth of experience in general management, marketing, operations, accounting and finance, and HR/IT. Grace has a proven track record of creating, planning, and building processes, metrics, and projects for small and medium businesses. She also serves on the board of directors at American Licorice Company.

[Sweets and Snacks Show Series] Discovering the World of Chocolate Moonshine With Christopher Warman Sr.

[Sweets and Snacks Show Series] Discovering the World of Chocolate Moonshine With Christopher Warman Sr.

Christopher Warman Sr. is the CEO of Chocolate Moonshine, a gourmet fudge, chocolate, and hand-painted truffle bar manufacturer. Using traditional cooking methods, Chocolate Moonshine uses French and Belgian chocolate, Madagascar vanilla, and pure sugar cane ingredients to make delicious confections. Chris began a career in confectionery in 1983 and has since been recognized as a leader in the fudge category. He also has over three decades of experience in manufacturing, retail, and wholesale distribution.

[Sweets and Snacks Show Series] Tips for Growing Successful Food Brands With Shane Robbins and Michael Goldstein

[Sweets and Snacks Show Series] Tips for Growing Successful Food Brands With Shane Robbins and Michael Goldstein

Shane Robbins is the Owner of Bulk Wild Bison, a brand that produces high-quality bison meat that’s healthy and incredibly tasty. He is an industry expert in bison production and spends most of his time caring for his herds. Before Bulk Wild Bison, Shane worked for Coca-Cola as a merchandiser salesperson for 15 years.

Michael GoldsteiMichael Goldstein is the Co-founder and President of Shrewd Food, a brand that offers hi-protein, low-carb, low-fat, and keto-friendly snacks across the globe. He is a dynamic, multi-faceted professional and leader with over 25 years of experience in product development, commercialization, co-packing, global key account sales management, budgeting, forecasting, and strategic planning. Michael is also a partner at Clever Cookie Corp and has a culinary and pastry background that adds to his resourceful executive skills.

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[Sweets and Snacks Show Series] Success Stories in the Sweets and Snacks Industry With Carly Schildhaus, Theresa Bostic, Allison Lin, and Tessa Porter

[Sweets and Snacks Show Series] Success Stories in the Sweets and Snacks Industry With Carly Schildhaus, Theresa Bostic, Allison Lin, and Tessa Porter

Carly Schildhaus is the Director of Public Affairs and Communications at the National Confectioners Association, the leading trade organization representing the US confectionery industry. The association promotes the unique role of chocolate, candy, gum, and mints in a happy and balanced lifestyle. Previously, Carly worked as an Associate Director of Development at The George Washington University, but now she serves as an outside reader. She holds an MA in media and public affairs from The George Washington University.

Theresa Bostic is the Co-founder of Kayla’s Italian Ice, a brand that provides premium frozen desserts that are gluten, dairy, and soy-free, made with cane sugar. Her role in the company includes providing leadership development in business and training for potential franchise owners. Theresa also serves as an OE (Operating Experience) Trainer and Brand Ambassador of Delta Air Lines. She holds a bachelor’s degree in human resources and an MBA in project management from Brenau University.

Allison Lin is the Co-founder and COO at Like Air, a family-run brand that makes delicious and gluten-free puffcorn that melts in your mouth. Before Like Air, she was a Global Product Owner at HSBC. Allison holds a master’s degree in international relations from the University of Nicosia and a BS in foreign service from Georgetown University.

Tessa Porter is the Founder of Norma’s Snacks, a brand that offers a range of natural fruity snacks for those who crave something delicious. With a background as a candy scientist and R&D leader, she has a proven track record of success in the CPG industry. Tessa is also the Owner of Sprinkk, a candy development business supporting confectioners from idea to manufacturing.

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[Top Agency Series] Digital Marketing Solutions for Multifamily Entrepreneurs With David Staley and Reid Wicoff

[Top Agency Series] Digital Marketing Solutions for Multifamily Entrepreneurs With David Staley and Reid Wicoff

David Staley is the Co-founder and President of Digible, a company providing advanced digital marketing and technology solutions for the multifamily housing industry. He has extensive experience in digital strategy, has built businesses from the ground up at three start-up companies, and has led digital strategy initiatives for Hearst, Verizon, and Digital First Media.

David has worked with some of the largest multifamily portfolios in the industry to develop digital solutions that not only drive leasing velocity but also increase NOI. He has been recognized for several prestigious awards, including the 2021 Top Workplace Awards, AdWeek’s Fastest Growing Company, and the Guinness Book of World Records for the Greatest Distance Run on a Treadmill in 12 Hours.

Reid WicoffReid Wicoff is the Co-founder and CEO of Digible. He has rich expertise in digital media, organizational change, leadership development, and enterprise strategy. Before Digible, Reid held high-level leadership positions at several Fortune 500 companies, including CBS Radio, Cox Media Group, and Digital First Media. He has been recognized for several prestigious awards, including the 2021 Top Workplace Award, Adweek’s Fastest Growing Agency of 2021, and the Guinness Book of World Records for the Shortest Distance on a Treadmill in 12 hours.

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[Israel Business Series] Crafting a Great Brand Story: Tips and Tricks With Nir Zavaro

[Israel Business Series] Crafting a Great Brand Story: Tips and Tricks With Nir Zavaro

Nir Zavaro is the Founder, CEO, and Chief of Happiness at Streetwise, an agency specializing in outsourced marketing services. Founded in 2011, the company has worked with hundreds of brands in Israel and abroad. Nir is a speaker and the author of F*ck the Slides. He is also a partner in a few ventures, a mentor in various accelerators, and a lecturer on branding, sales, marketing, and storytelling.

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The Healthy Struggles Your Children Need To Succeed

The Healthy Struggles Your Children Need To Succeed

Scott Donnell is the Founder of GravyStack, the world’s first gamified banking platform designed to help parents teach their kids and teens financial skills. He is also the Founder of Apex Leadership Co., a fundraising company developing fundraising plans that more effectively mobilize students and community members. His companies have equipped over six million kids nationwide with leadership, fitness, and financial competency skills.

Scott is also the Founder of Hapbee, a biotech company integrating physical fitness and mental wellness. He is a best-selling author of Value Creation Kid and hosts the Smart Money Parenting podcast, where he shares practical financial literacy tools for kids.

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[Top Agency Series] Integrating Marketing and Technology for Agencies’ Growth With Jon Tsourakis

[Top Agency Series] Integrating Marketing and Technology for Agencies’ Growth With Jon Tsourakis

Jon Tsourakis is the President and Chief Revenue Officer of Oyova, an application development and marketing agency specializing in integrating marketing and technology to create efficiencies and growth for clients. He also owns the Digital Mastermind Group, a community of digital agency owners and leaders who believe in the power of the mastermind concept to elevate the industry.

Jon is a seasoned leader, strategist, and marketing expert whose entrepreneurial record includes having created two companies that averaged 4X ROI for businesses with branding and marketing models. He is extensively skilled in his industry and shines as a marketing strategist and sales developer.

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[Top Agency Series] Website Conversion Optimization Tips for E-Commerce Brands With Raphael Paulin-Daigle

[Top Agency Series] Website Conversion Optimization Tips for E-Commerce Brands With Raphael Paulin-Daigle

Raphael Paulin-Daigle is the CEO of SplitBase, an e-commerce conversion optimization agency for fashion, luxury, and lifestyle brands. SplitBase combines rigorous customer research with A/B and AI testing to enable long-term growth for DTC luxury brands. SplitBase is at the forefront of conversion optimization, generating revenues of over $1 million for famous brands like Kiehl’s and its parent company L’Oréal, and increasing conversions by double digits for many DTC brands like DIFF Eyewear and Dr. Squatch.

Before founding SplitBase, Raphael led special projects at Blockstream and was a digital marketing consultant. Raphael also hosts the Minds of Ecommerce Podcast, where he interviews founders and executives of highly successful brands on their top growth strategies.

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