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David Oates is the Principal at PR Security Service and has more than 25 years of strategic public relations and crisis communications experience. David started his career as a US Navy Public Affairs Officer before moving into leadership roles at ContentOne, Financial Profiles, Inc., and Stalwart Communications. He has expertise in addressing various crises spanning from the military government, corporate, charity, and startup environments.

Bill Byrne is the Co-founder and Director of Remedy Public Relations, where he oversees and helps execute public relations, social media, and marketing programs for clients. He has been in the public relations field for 25 years and has worked on campaigns for Intel, Burton Snowboards, Sony, Procter & Gamble, and emerging brands in tech, healthcare, finance, and even craft beer.

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Here’s a glimpse of what you’ll learn:

  • How David Oates and Bill Byrne met and why they stay in their unique lanes in PR
  • A COVID-19 underdog PR crisis case study
  • The battle of coming first out of the gate in PR
  • Winning as an underdog
  • The mindset of a PR crisis handler
  • How PR has evolved throughout the years
  • The reality of cancel culture
  • Tough lessons Bill and David have learned in the course of their PR careers

In this episode…

You’re often in the public eye as a business owner, which comes with many responsibilities. In this day and age, when one misstep can bring down your business, how do you promote your company as an underdog in a competitive environment?

Unfortunately, many business owners focus too much on the campaign side of PR while forgetting to handle their image and devise a plan for crisis management. How do you manage your public image safely and stay ahead of the narrative if — and when — a crisis occurs?

Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Principal at PR Security Service, David Oates, and Bill Byrne, Co-founder and Director of Remedy PR. They discuss staying on top of your public image, winning PR battles as an underdog, how to handle your public image in a crisis, and lots more.

Resources mentioned in this episode:

Special Mentions:

Books Mentioned:

Related Episode(s): 

Sponsor for this episode

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Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90xAtariEinstein BagelsMattelRx BarsYPOEOLending TreeFreshdesk, and many more.

The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.

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Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.


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Episode Transcript

Jeremy Weisz 0:19

Dr. Jeremy Weisz here, founder of where I talk with inspirational entrepreneurs and leaders and I’m here with Dave Oates and Bill Byrne. I’m gonna introduce him formally in a second before I do, guys I like to just mention a few other episodes people should check out and I’ve had some amazing entrepreneurs, you know, the Co-founder of Pixar and Atari and P90x, but I love I met some cool agency owners on and so for that, I would check out the one I did with Ian Garlic and Duncan Alney and Jason Swenk. Those are fantastic. And this episode is brought to you by Rise25 at Rise25 we help businesses give to and connect to their dream 100 relationships and partnerships. And we do that by helping you run your podcast, we’re an easy button for helping create podcasts for businesses. You know, for me, the number one thing in my life is relationships. I’m always looking at ways to give to my best relationships. And I found no better way to do that over the past over a decade to profile the people and companies I admire on my podcast and allow giving them a platform to say talk about what they’re doing. So if you’ve thought about podcasting, you should. And if you have questions, you can email us at We’ve been doing it for for a long time now. So check us out [email protected]. Today, I’m excited. We have Dave Oates. He’s principal a PR Security Service and he possesses more than 25 years of strategic public relations experience he started as a US Navy public affairs officer. He helps address a myriad of crisis spanning from military government, corporate charity and startup environments and his crisis communications experience includes handling employee and executive misconduct. cybersecurity attacks, product recalls, mass layoffs, large scale accidents, criminal investigations, and civil litigation matters. You probably give a laundry list of amazing stories and want to talk about some some you can never tell I’m sure but but we’ll talk about a few on here.

David Oates 2:20

Sounds good? No. I’m not devoid of having good things to talk about over the coffee table. Yes.

Jeremy Weisz 2:25

And Bill Byrne is co-founder of Remedy Public Relations. He’s got a 25 year career in public relations. He’s worked on campaigns for brands such as Intel Burton Snowboards. If you are watching the video, you see some of the boards behind him skateboards, he does snowboarding to Sony Procter and Gamble as well as emerging brands and tech, healthcare, finance, even craft beer. And Bill. Thanks for joining me.

Bill Byrne 2:49

Thank you. It’s a pleasure to be here.

Jeremy Weisz 2:51

I want to start off with you know, we’re gonna we’re gonna dig a little deeper. But how do you guys know each other? And I know you do slightly at the surface people go you both do PR but you do very different things. So Dave? Yeah.