David (Dave) Klein is the Founder, CEO, and President of North American Media, a direct marketing company located in Danbury, Connecticut, specializing in list brokerage and management, data solutions, space advertising, and interactive online services.
Dave is a direct mail and direct marketing strategist and media buyer for mail space advertising and direct mail email. He has over 30 years of experience working with every type of business imaginable in every industry, partnering with some of the top people in direct response. Dave has a passion for helping people accomplish their customer acquisition goals.
Here’s a glimpse of what you’ll learn:
- Dave Klein lists his favorite copywriters of all time
- Why driving a direct mail campaign through in-house teams is risky for business owners
- What goes on at North American Media, and how can you work with them?
- Some brand examples indicating where direct mail is going
- What is space advertising, and how does it work?
- How to target a B2B market with direct mail email or space advertising
- The health scare that almost took Dave’s life — and what he learned from it
In this episode…
Most major corporations with substantial online presence — including Google and Facebook — are doing direct mail marketing. Why? Because it works. Unfortunately, many business owners haven’t seen great results from their direct mail campaigns, which leads them to believe that direct mail doesn’t work.
According to direct marketing expert Dave Klein, direct mail works if you do it right. You want to remove the variables that can negatively affect mailing while optimizing the most critical variables. These critical variables include the mail piece, copy, design, and list. How do all these variables work together to deliver outstanding results for both B2C and B2B companies?
Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Founder, CEO, and President of North American Media, Dave Klein. They discuss the pitfalls to avoid when taking on direct mail marketing, the variables that make all the difference, space advertising and how to use it for B2B marketing, and lots more.
Resources mentioned in this episode
- Brian Kurtz on LinkedIn
- Craig Simpson on LinkedIn
- Christopher Stella on LinkedIn
- Steve Wozniak’s Unicorn Hunters
- “Lessons and Reflections from Three Top Direct Response Marketers with Brian Kurtz, Richard Armstrong, and John Carlton”
- “[Chicago Business Series] What Inspires Perry Marshall? Author of 80/20 Sales & Marketing”
- “[One Question] No Furniture, No Bed, No Nothing with Caleb O’Dowd of MultiChannelMarketing”
- “Losing Your Mentor & Miserable Internal Struggles with Sam Markowitz”
- “WexDirect.com: Tough Moments in Life and Business -with Steve Wexler”
Sponsor for this episode
At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.
We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work.
When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.
The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI, which is the most important component. Plus, our podcast production company takes any heavy lifting of production and distribution off your plate.
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We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.
Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, YPO, EO, Lending Tree, Freshdesk, and many more.
The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.
Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.
Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.
Insider Stories from Top Leaders & Entrepreneurs…
Jeremy Weisz 0:19
Dr. Jeremy Weisz here, founder of inspiredinsider.com where I talk with inspirational entrepreneurs and leaders today is no different. I have Dave Klein with North American Media, you could find them at NAmericanMedia.com. I’m going to formally introduce Dave in a second day before I introduce you, I always like to point out other episodes, people should check out. You know, I always say the fundamentals of marketing and business. All come back to me to relationships and direct response. Okay, whether you’re talking to someone, whether you’re writing an email, whether it’s on a web page, it’s moving someone into an action of some sort, or asking them something. And so Dave is one of those people who has been in the trenches for decades, in direct response has worked with some of the top people in direct response over the years. And so some of the past episodes, you could check out our Brian Kurtz. I had a couple episodes with him, I had Perry Marshall, I had Caleb O’Dowd, who Dave knows, well, and Sam Markowitz and there’s many, many more, you can check them out, on inspiredinsider.com and this episode is brought to you by Rise25 at Rise25 we help businesses give to and connect to their dream 100 relationships, and how do we do that we help you run your podcast, you know, for me, David, you know me a little bit, the number one thing in my life is relationships. I’m always looking at ways to give to my best relationships. And I found no better way to do that than a profile that people and companies I most admire on my podcast, and tell everyone and show everyone what they’re working on. You know, so we could all learn. So if you’ve thought about doing a podcast, you should, if you have questions, you can go to Rise25.com or email us [email protected] And I was mentioning Dave Klein’s a Founder of North American Media. And he’s a direct mail and direct marketing strategist and media buyer for for mail space advertising, direct mail email. He’s got over 30 years working with every type of business imaginable in every type of industry. And he really has a passion for helping people accomplish their customer acquisition goals. Right, which is the bottom line. So Dave, thanks for joining me.
Dave Klein 2:44
Thank you, Jeremy, for having me.
Jeremy Weisz 2:47
Dave spoke at you know, Brian Kurtz is mastermind, which I was at a couple of weeks ago. And I love to hear David will talk about your business and what you do but who are some of your favorite direct response marketers of all time?
Dave Klein 3:03
So I’ve worked with obviously quite a few. Brian Kurtz for sure. It’s been a great mentor, Craig Simpson, has been a buddy of mine and a consultant and strategists that I’ve worked with for probably the better part of 20 plus years. I love copywriters. I mean, copywriters, because I found media. The the other component of media, the other component of direct response success is copy. So a lot of the people that I’ve always kind of like, have circled myself around or wanting to be a part of, is just understanding copywriters, and how they approach projects. And I have, you know, a handful of very close copywriter friends, Steve Wexler, who unfortunately passed away a couple years ago, but him and I were best buds, and would often talk about packages and concepts and strategy and what should I do to, you know, hit these buttons and always had a fun time collaborating together with him. I have a good friend of mine. Another good friend of mine, Christopher Stella was was outstanding copywriter. And so I still have you know, like these kinds of relationships and contexts with copy. But there’s tons of great copywriters out there, Eric vechile, and Peter Beto and the guys that are still in the business, right, because a lot of a lot of that the senior amazing people and copy of him. I think a lot of them kind of hung it up. They’re leaving it to the new guys to to really figure it out. But plenty of good examples out there of what copy works or what it does. Do you get