Chris Dreyer is the Founder and CEO of Rankings.io, a company that helps elite personal injury law firms land serious injury and auto accident cases through Google’s organic search results. As a personal injury law firm SEO agency, they serve clients all over the country to help them win first page rankings using high-value keywords.

 

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Here’s a glimpse of what you’ll learn: 

  • Why Chris Dreyer started Rankings.io
  • How Chris got into marketing and which led to affiliate marketing and SEO
  • How Chris began doing SEO for personal injury law firms
  • Best tips on how to manage team and client communications
  • Why Chris zeroed in on personal injury law firms as his niche market
  • Business books that Chris recommends
  • Why Chris holds on to his dad’s lesson to “Always play the game to win”
  • How Chris determines if a client is a good fit for their company
  • How pricing evolved at Rankings.io
  • How to stay competitive in business
  • Tools Chris uses for SEO 
  • Chris’s hiring culture and why you should consider doing it 
  • Why daily routines are important

In this episode…

SEO is a critical part of building your brand and staying relevant in the ever-evolving, and increasingly demanding digital space. But not every company is able to capitalize on the right keywords in SEO to maximize their presence online. This prevents them from landing that crucial top ranking on the front page of Google search.

Specialized niches such as personal injury law firms can use a lot of help in making people aware of the kind of service they offer and using topnotch keywords can help them boost client awareness. This is where Chris Dreyer comes in.

In this week’s episode of InspiredInsider, Chris Dreyer of Rankings.io talks to Jeremy about his journey in the digital marketing and SEO space and why he chose to serve an incredibly specialized niche: personal injury law firms. Chris shares with Jeremy how he and his team manage client communications, how he chooses which companies to work with, and his tips on how to stay competitive in business. Stay tuned.

Resources Mentioned on this episode

Sponsor for this episode

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Episode Transcript

Jeremy Weisz  0:22  

Dr. Jeremy Weisz here founder of InspiredInsider.com where I talk with inspirational entrepreneurs and leaders like the founders of p90x. Tony Horton talks about how he made money as a street mind. before selling hundreds of millions of dollars. He was actually, you know, Chris put his head on the street to street mind me to make food and rent money. Okay? I don’t like just hearing the successful stuff I like hearing tough times to Baby Einstein founder Julie Clark talked about growing her company to $20 million, with five employees selling to Disney, but the most impressive was beating cancer twice and Atari founder Nolan Bushnell talks About when he was huge Steve Jobs his mentor Steve offered him 33% of Apple for $50,000 and why he said no, that and many more you could go to InspiredInsider.com and check them out. This episode is brought to you by Rise25 which I co founded with my business partner John Corcoran, and you know the Rise25 we help b2b businesses connect their dream 100 clients and referral partners. And basically we help you run your podcast so generates ROI. So but Chris, you know, podcasting is much more personal for me. I don’t know if I’ve even told you this. But it’s not just about the business although it’s been the best thing for my business in my life because I’ve formed amazing friendships referral partnerships, strategic partnerships clients, but it was actually inspired by my grandfather, who was a Holocaust survivor and his brother and him were in the concentration camps in Nazi Germany. They were only members of their family to survive and his words and legacy live on because of an interview because the whole time fundation actually did an interview with him. And now I have put it on my about page. I can watch it over here. He’s not alive anymore, but I can watch it. I do watch it multiple times a year and other people can too and his legacy lives on. And so, yeah, podcasting will help your business, no doubt, but it helps you and your guests leave a legacy of knowledge beyond and so you

 

Unknown Speaker  2:23  

know, so if you have questions,

 

Jeremy Weisz  2:25  

you know, go to Rise25.com if you have questions, you can email [email protected] I believe if you have a business, you should have a podcast period just like Chris Billy’s if you have a business, you should be taking care of your SEO and rankings because that is the lifeblood of your business. So check it out. I’m excited to introduce today’s guest Chris Dreyer was the founder of rankings.io. And, you know, his company helps elite personal injury firms land serious injury and auto accident cases with Google search. If you want to learn something, what I’ve learned from studying Chris is Focus, okay, just focus. And he focuses he niches down. And by doing that, he can be really systemized and he can serve the client better. And they are a personal injury law firm SEO agency and serve clients all over the country. And they help them win first page rankings. And he started rankings.io because he saw the legal verticals underserved. And he saw many of the competitors were not delivering the results, they should and he knew he could do better. And I love this saying which is true, by the way. They have to have first page results, because if you’re on the second page, you’re dead, and actually, you know, Chris, I would disagree with that. Okay. The weird disagree is not even the second page. If you’re on the lower half of the first page. Sometimes you’re dead. Right? Not even the second page. You know, people ask me Jeremy, How’d you find out about me? I’m like, I went to the third page of Google which no one goes to right but Check out rankings.io for more information, they have an amazing company. Chris, thanks for joining me.

 

Chris Dreyer  4:06  

Thank you so much for the intro. Thanks for having me. Um,

 

Jeremy Weisz  4:09  

I want to dig in a little bit to a couple things and you know, with your background you What was your major in college because it has nothing to do with marketing and how you got into this.

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