Search Interviews:

Chris Dreyer is the Founder and CEO of, a company that helps elite personal injury law firms land serious injury and auto accident cases through Google’s organic search results. As a personal injury law firm SEO agency, they serve clients all over the country to help them win first page rankings on high-value keywords.


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Here’s a glimpse of what you’ll learn: 

  • [02:43] Jeremy introduces his guest, Chris Dreyer 
  • [04:18] Chris talks about the problem of overhiring and why he considers this his lowest moment in business
  • [05:31] Some proud moments of Chris’ business so far 
  • [06:23] How Chris’ clients showed appreciation for the work that they do in

In this episode…

As your business begins to gain traction it is likely that you will want to bring on additional talent to join your team. However, if you are not careful, you are likely to encounter the problem of overhiring. And according to Chris Dreyer, this can potentially cause a big problem in your business.

Chris Dreyer is the Founder and CEO of and on this episode of Inspired Insider, he talks to Jeremy about why overhiring can be a problem and how his work has led him to people who truly appreciate the work that they do. Stay tuned. 

Resources Mentioned on this episode

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Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

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Episode Transcript


Jeremy Weisz  0:22  

Dr. Jeremy Weisz here, founder of where I talk with inspirational entrepreneurs and leaders like the founders of p90x. Tony Horton talked about how he made money as a street mine. before selling hundreds of millions of dollars. It was actually, you know, Chris put his hat on the street to street Miami to make food and rent money. Okay. I don’t like just hearing the successful stuff I liked hearing the tough times do. Baby Einstein founder Julie Clark talked about growing her company to $20 million, with five employees selling to Disney, but the most impressive was beating cancer twice and Atari founder Nolan Bushnell talk About when he was here Steve Jobs his mentor Steve offered him 33% of Apple for $50,000 and why he said no, that him anymore you can go to Inspired Insider calm and check them out. 


This episode is brought to you by Rise25 which I co-founded with my business partner john Corcoran and you know the Rise25 we help b2b businesses connect their dream 100 clients and referral partners. And basically, we help you run your podcast so generates ROI. So but Chris, you know, podcasting is much more personal for me. I don’t know if I’ve even told you this. But it’s not just about the business although it’s been the best thing for my business in my life because I’ve formed amazing friendships referral partnerships, strategic partnerships clients, but it was actually inspired by my grandfather, who was a Holocaust survivor and his brother and him were in the concentration camps in Nazi Germany. They were only members of their family to survive and his words and legacy live on because of an interview. Because the whole foundation actually did an interview with him. And now I have put it on my about page. I could watch it over here. He’s not alive anymore, but I could watch it. I do watch it multiple times a year and other people can too. And his legacy lives on. And so, yeah, podcasting will help your business, no doubt, but it helps you and your guests leave a legacy of knowledge beyond and so, you know, so if you have questions, you know, go to if you have questions, you can email support at I believe if you have a business, you should have a podcast period just like chris please if you have a business, you should be taking care of your SEO and rankings because that is the lifeblood of your business. So check it out.


I’m excited to introduce today’s guest Chris Dreyer was the founder of And you know, his company helps elite personal injury firms land serious injury and auto accident cases with Google search. If you want to learn something, what I’ve learned from studying Chris is Focus, okay, just focus. And he focuses in niches down. And by doing that, he can be really systemized and he can serve the client better. And they are a personal injury law firm SEO agency and serve clients all over the country. And they help them win first page rankings. And he started because he saw the legal verticals underserved. And he saw many of the competitors were not delivering the results, they should and he knew he could do better. And I love this saying which is true, by the way. They have to have first page results, because if you’re on the second page, you’re dead, and actually, you know, Chris, I would disagree with that. Okay. The weird disagree is not even the second page. If you’re on the lower half of the first page.


Unknown Speaker  3:49  

Sometimes you’re dead.


Jeremy Weisz  3:50  

Right? Not even the second page. You know, people ask me Jeremy, how did you find out about me I’m like, I went to the third page of Google which no one goes to right but Check out for more information, they have an amazing company. Chris, thanks for joining me.


Chris Dreyer  4:06  

Thank you so much for the intro. Thanks for having me. I always ask


Jeremy Weisz  4:08  

since Inspired Insider, what’s been a challenging moment, low moment, and what’s been a proud moment


Unknown Speaker  4:15  

on the other end?


Chris Dreyer  4:18  

Good question, a challenging moment, which would be probably I think, over three years ago over hiring, every business owner experiences that and we’re tracking our we’re using leading lagging indicators well enough and over hired forecast properly. So that kind of or cash flow and that was a learning experience for sure. How do you navigate that? You know, we’re EOS and traction really helped profit verse Mike McLeod Calloway, it’s really helped. So we are looking at the numbers on a weekly basis as well. is leading indicators so things like accounts receivable money out on the street, so to speak. We know who owes us money and we’re not letting it go too long you know, we have an AR 30 plus so accounts receivable 30 plus out on the street that we know that we need to keep hitting them to get the money where we shut down the service. Our lessons learned like that, you know, great people, but they don’t pay it, you know? And do money for free. So those those are those are some difficult ones. Um, some exciting ones I would say, you know, in 5000 back last two years. Um, those are probably some really some really good accomplishments for our clients. We’ve got you know, I like I think the rewards our clients, we’ve got a client ranking number one nationwide for Car Accident Lawyer we got number one in Chicago, Philadelphia, Houston for Car Accident Lawyer, you know, major metros, so those are some really exciting


Jeremy Weisz  6:01  

Let’s do what about you know, like you mentioned is rewarding when you get your clients results do you remember a specific company or case when they were extremely appreciative above and beyond was or anything like that that was especially rewarding


Chris Dreyer  6:23  

oh yeah so I we’ve been flown out to Clearwater and put up a nice resort we had we’ve got some tremendous gifts and yeah so I would say flying out to location flight they sent us on trips and things like that have been really cool. Yeah.


Jeremy Weisz  6:46  

Um, people should check out anywhere else we should point people towards online


Chris Dreyer  6:53  

rankings that is the main but if you guys want to connect


except all Next year


Jeremy Weisz  7:00  

so more time it faded out for a second Chris Dreyer and LinkedIn.


Chris Dreyer  7:04  

Yeah, Chris Dreyer, LinkedIn accept all connection requests. So


Jeremy Weisz  7:08  

I expect nothing less from you to be focused on We should not send anyone else anywhere else except for Chris, thank you so much. Absolute pleasure. Really appreciate it. Jeremy, thank you so much for having me.