Carline Anglade-Cole is a million-dollar copywriter, and she’s a master at creating controls. After 12 years in the direct mail industry working at Phillips Publishing Inc. (now Healthy Directions), Carline ventured out on her own and launched Cole Marketing Solutions. Carline raked in over six figures in royalties in her first year as a freelancer and never looked back.
Today, Carline makes millions in royalties, creating massive multi-year controls for Healthy Directions, Cawood and Associates, Boardroom, and all the other top health publishers in the country. She’s the Author of My Life as a 50+ Year-Old White Male: How a Mixed-Race Woman Stumbled Into Direct-Response Copywriting and Succeeded!, and Your Copy Sucks – You Don’t!: 60 Kick-Butt Lessons on Copywriting… Business… and Life!
Here’s a glimpse of what you’ll learn:
- How Carline Anglade-Cole created the stunning cover of her book
- What differentiates a graphic designer from a direct response graphic designer?
- The inspiration for the book title: My Life as a 50+ Year-Old White Male
- How Carline’s mentor helped her through a big promotion — and the best advice she received from them
- How to be a great mentee
- Carline talks about her crazy copy system live mentoring
- How music inspires Carline to write better copy
- What “your copy sucks — you don’t” means
- Why you should thank your mentors
- How to get $1,800 worth of gifts from Carline
In this episode…
When it comes to marketing messages, Carline Anglade-Cole and every other great direct response copywriter already know what’s on your mind. That’s how they write copy that hits home and convinces you to buy. It’s also why Carline wrote a book about her life as a 50+ year-old white male.
How do these copywriters know the ins and outs of their audience? What are some copywriting best practices? For one, copywriters are lyricists who write to the beat of their target audience. That’s one of Carline’s many copywriting secrets. Now, she’s sharing her strategies with you — and you don’t want to miss it. Ready to dig in?
Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the million-dollar copywriter Carline Anglade-Cole. They discuss the thought and creative process of Carline’s Life as a 50+ Year-Old White Male book, her best kept copywriting secrets, lessons from her mentor, and how to get $1,800 worth of gifts from her.
Resources mentioned in this episode:
- My Life as a 50+ Year-Old White Male: How a Mixed-Race Woman Stumbled Into Direct-Response Copywriting and Succeeded! by Carline Anglade-Cole
- Your Copy Sucks – You Don’t!: 60 Kick-Butt Lessons on Copywriting… Business… and Life! by Carline Anglade-Cole
- “Lessons and Reflections from Three Top Direct Response Marketers with Brian Kurtz, Richard Armstrong, and John Carlton”
- “[Chicago Business Series] What Inspires Perry Marshall? Author of 80/20 Sales & Marketing”
- “What Inspires Richard Armstrong? The Biggest Opportunity of My Life… “I Blew It”
- “[One Question] No Furniture, No Bed, No Nothing with Caleb O’Dowd of MultiChannelMarketing”
- “Losing Your Mentor & Miserable Internal Struggles with Sam Markowitz”
Sponsor for this episode
At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.
We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work.
When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.
The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI, which is the most important component. Plus, our podcast production company takes any heavy lifting of production and distribution off your plate.
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We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.
Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, YPO, EO, Lending Tree, Freshdesk, and many more.
The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.
Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.
Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.
Insider Stories from Top Leaders & Entrepreneurs…
Jeremy Weisz 0:19
Dr. Jeremy Weisz here, and Founder of InspiredInsider.com where I talk with inspirational entrepreneurs and leaders and I am here with Carline Anglade-Cole and I’m going to formally introduce her in a second before I do Carline. Now I always like to mention other episodes people should check out instances says she’s a master of direct response. Some other past direct response interviews you should check out we have another one that we’ve done. That was phenomenal. But Brian Kurtz Perry Marshall, Richard Armstrong, and I think there’s one with Brian Kurtz, Rich Armstrong and John Carlton all in one there’s many more so check them out. They are Caleb O’Dowd, we got to mention Caleb O’Dowd, Sam Markowitz, so many more on InspiredInsider.com, so check them out. And before we get to it, this episode is brought to you by Rise25 at Rise25 we help businesses give to and connect to their dream 100 relationships and partnerships. And how do we do that? Carline, we do it by helping you run your podcast. You know, for me, the number one thing in my life is relationships. I know Carline is the same. I am always looking to giving you know how to give them my best relationships. I found no better way over the past decade to profile them their thought leadership what they’re doing on my podcast, so I can learn others can learn. And it’s just been amazing. I’ve gone to people’s weddings Carline, and I’ve gone on family vacations with people who I’ve had on my podcast, and I’ve become great friends with people who I’ve had my back because like yourself, like we just form a relationship and over the years we keep in touch we hang out when we can be in person. COVID So if you’ve thought about podcasting, you should and if you have questions go to Rise25.com Email us [email protected] We’re happy to help. And today we have Carline Anglade-Cole one of the top copywriters direct response marketers She’s a master at creating controls. And I don’t even like to say it but put it in words in people’s mouths but Clayton Makepeace may rest in peace described her as her binding brilliance rocketed her to America’s top rank of A copywriters in a fraction of time it took me in her first, your first year as a freelancer Carline raked in well over six figures in royalties I’ve never looked back and today Carline makes millions in royalties, creating huge multi year controls for Healthy Directions Cawood and Associates health resources through health boardroom, all the other top health publishers in the country. She has the book was you check out which I have listened to on Audible you can get on Amazon, author of Your Copy Sucks – You Don’t!: 60 Kick-Butt Lessons on Copywriting… Business… and Life. She also wrote the wrote the book of My Life as a 50 year-old Male. And yeah, white male. So hold up, you know, just so people can see why the 50 year old white male
Carline Anglade-Cole 3:12
in My Life as a 50+ Year-Old White Male: How a Mixed-Race Woman Stumbled into Direct-Response Copywriting and Succeeded. Number one, and number two, Your Copy Sucks – You Don’t!: 60 Kick-Butt Lessons on Copywriting… Business… and Life.
Jeremy Weisz 3:31
You know, I was watching on your video a couple of videos this morning and you have in your bathroom. Some of the covers of the copier because what people don’t realize if they listen to the last interview we’ve done you right, and I think you got your pool at your house. And you said that’s your you know, was because of writing my poop essentially
Carline Anglade-Cole 3:53
money that was my poor money.
Jeremy Weisz 3:56
And I say that because the art on me the book My Life as a 50+ Year-Old White Male. How did you come up with that you popping out of the the white guy’s head,