Bradley Will is the Founder and CEO of Riseable, a Milwaukee-based marketing agency with a mission to use marketing as a force for good. They develop lead and customer acquisition systems for brands that make a positive impact.
Before starting Riseable, Bradley founded and ran Learn To Blog, an education and content-based company that designed programs to help small business owners and aspiring entrepreneurs use blogging and content marketing to build an audience and generate new business.
Here’s a glimpse of what you’ll learn:
- Bradley Will talks about Riseable and what they do
- How Bradley used cold emails to land new clients for his agency
- Transitioning from helping out to starting a working relationship
- How to optimize your email campaigns
- The three-step sequence for selling through emails
- Should you resend your campaigns to people who didn’t open your emails?
- How to segment your email lists
- Tips for using tags
- How to set up your sales pipeline
- Automation no-brainers you should be working on today
- Big mistakes people make with their email marketing
In this episode…
First-party data — such as an email list — is a goldmine for any business owner. But as much as you’d like to extract the most value from your email list, the one thing you don’t want to do is burn the list. You only want to send as many emails as you have to. If you send too many sales emails, people will begin to drop from your lists.
How do you sell through email campaigns without burning your list? Today’s guest, Bradley Will, proposes a three-step sales email sequence to close a deal. But these steps are only as effective as the health of your list and segmentation. Unfortunately, that’s where many businesses miss out. Want to learn more?
Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Founder and CEO of Riseable, Bradley Will. Together, they dive into big mistakes businesses make with email marketing, quick automation wins you should set up right now, list segmentation, and lots more.
Resources mentioned in this episode
- “[Top Agency Series] Growth Through Acquisitions – What is Your KPI and Northstar? With Jason Swenk”
- “Putting the Customer Experience First with Jason VandeBoom Founder of ActiveCampaign”
- “[Top Agency Series] Most Valuable Advice When Selling Your Agency With Todd Taskey of Potomac Business Capital”
Sponsor for this episode
At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.
We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work.
When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.
The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI, which is the most important component. Plus, our podcast production company takes any heavy lifting of production and distribution off your plate.
We make distribution easy.
We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.
Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, YPO, EO, Lending Tree, Freshdesk, and many more.
The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.
Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.
Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.
Insider Stories from Top Leaders & Entrepreneurs…
Jeremy Weisz 0:19
Dr. Jeremy Weisz here, Founder of Inspiredinsider.com where I talk with inspirational entrepreneurs and leaders today is no different. I Bradley Will of Riseable before I formally introduce Bradley who’s sporting the Milwaukee Bucks hat. I’m going to I always like to point out other episodes, rather that people should check out. And since you are an agency and some of the cool agency episodes I’ve had on, I’ve had two Jason Swenk one was about how they’re buying agencies and what they look for, and valuation and everything like that. It’s really interesting. And he grew an agency to over eight figures and sold it. So he’s definitely has been in the trenches, and Todd Taskey. All he does is help sell agencies. So it’s kind of like a broker and private equity, had a love child. And that’s what he does. So he has a Second Bite Podcast, you should check it out. And he you know, talks about how agencies not only get a first bite when they sell, but they sell the private equity, they get a second bite, and that private equity sells years later. So it’s really interesting episode with Todd Taskey. And this episode is brought to you by Rise25. The Rise25 we help businesses give to and connect to their dream 100 relationships. And Bradley knows this, how do we do that we help you run your podcasts are an easy button for helping you run your podcasts. You know, for me, the number one thing in my life is relationships. I’m always looking at ways to give to my best relationships. And I found no better way to do that than the profile of people in companies I most admire and respect. Have them on my podcast and share what they’re working on. So if you’ve thought about podcasting, you should. And if you have questions, go to rise25.com or email [email protected]. And I’m excited to introduce Bradley Will CEO and Founder of Riseable. Good friend. He’s a Milwaukee based marketing agency with a mission to use marketing as a force for good. I tried to buy his domain from him a while back, he would not sell it to me. And he basically what they do is they develop lead and customer acquisition systems for brands who make a positive impact. So if they if someone wants more customers and leads, they hire Bradley, he helps anything from the email to the whole system around the you know, just keeping in touch with that person so that they come into your funnel and into your world. So along with his team, they have a love for dogs. They’re working towards building a shelter in Wisconsin as well. Bradley. Thanks for joining me.
Bradley Will 2:55
I’m excited to be here.
Jeremy Weisz 2:57
What on your on your byline. You know, I would say got beaten by in horse by me go there. But that would not be a highlight for you. That’d be a highlight for me. So
Bradley Will 3:09
it is a highlight. That’s like saying, you know if you get beaten by Michael Jordan. Yeah. Yeah. You know, like not clever me is the master force. Yeah,
Jeremy Weisz 3:20
not quite. But so tall. Talk to people about rideable and what you do?
Bradley Will 3:27
Yeah, I think you hit it. We’re Milwaukee based agency, I used to live in Chicago, which is how I met you. And we focus on customer acquisition systems is just a fancy word for developing systems, not only you know, like a landing page or a sales page, but follow up process that really maximizes, you know, the money that you’re going to spend on paid advertising, Facebook or Google. So yeah, we help systematize it for small businesses that are, you know, anywhere as small as you know, like two employees up to 20 employees, and just kind of create a lot more peace and harmony with the marketing with the systems with the message and make sure everything’s aligned. And so yeah, we do quite a bit. But I think that, you know, pretty much sums it up.
Jeremy Weisz 4:17
One thing that you are really, really good at is more specifically within systems is automations. And you’re really a genius at setting up these email automations and making sure the email is set up properly. And, you know, because you could drive traffic to somewhere, but when you capture that lead to remarket to it properly, and to keep top of mind is key. So, you know, maybe we’ll talk through, I know you’ve worked with a lot of different industries, maybe the float spy and we’ll get into some so if you’re listening to this and you’re really wanting to get to next level with your email communication, we’re definitely going to break down some processes there. But why don’t you start with what you do for the float? Spa?