Bill Harper is the CEO and Chief Creative Officer at wmHarper, a strategically-led, creatively-driven transformation agency. The agency focuses on brands in need of transformation and helps them transition from a stagnant awkward stage to a growth-generating stage.
Bill offers leadership teams the insights, strategy, and fearless creativity they need to set them on a path to reaching their full potential. Over his 30-year career, Bill has created compelling creative executions and success stories for brands like Denny’s, Ryobi, Bosch, Michelin, Delsey Luggage, and Music & Arts, to name a few. During Bill’s downtime, he enjoys spending time with his family, fishing for striped bass, a good book, woodworking, and all things IPA.
Here’s a glimpse of what you’ll learn:
- Bill Harper talks about wmHarper and what he does for companies
- Who are Bill’s ideal clients?
- Why research is a critical part of Bill’s marketing plan
- What’s the process that goes into creating ads?
- The channels wmHarper uses to help its clients achieve goals
- Bill shares his entrepreneurial journey
- What Bill learned about selling companies
- The evolution of the various services Bill offered as he built and sold companies
- What the determining factors are in the hiring process
- Bill shares some helpful resources
In this episode…
Is your business taking two steps forward and three steps backward? Do you wish you could find a way to push through barriers so your brand could reach its full potential? Your brand has the potential to dominate its category, but it has to create a contagious, market-shattering impact on its customers and competition.
Once you discover what the consumer values — what they’re either striving for or moving away from — and your product leaves the consumer in a better emotional state, then you’ve got something. Your brand’s growth can soar when you lock in that insight and align it with the right marketing strategy and a winning team. How do you build that winning team to achieve the growth you want?
Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Bill Harper, the CEO and Chief Creative Officer at wmHarper. They discuss Bill’s entrepreneurial journey, strategies for brands to achieve their full growth potential, the process of creating marketing campaigns that achieve real growth, factors to consider when hiring, and lots more.
Resources mentioned in this episode
Special Mentions:
Books Mentioned:
- What the Heck Is EOS?: A Complete Guide for Employees in Companies Running on EOS by Gino Wickman
- Deep Dive: The Proven Method for Building Strategy, Focusing Your Resources, and Taking Smart Action by Rich Horwath
Related Episode(s):
- “[Agency Series] How to Make Your Website Awesome and Avoid the Report of Broken Dreams With Andy Crestodina, Co-Founder of Orbit Media Studios”
- “How Two Simple Tweaks Resulted in Scaling Ad Spend from 20K to 200K Per Month With Ralph Burns of Tier 11”
- “[Top Agency Series] Growth Through Acquisitions – What is Your KPI and Northstar? With Jason Swenk”
Sponsor for this episode
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Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, YPO, EO, Lending Tree, Freshdesk, and many more.
The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.
Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.
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Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.
Insider Stories from Top Leaders & Entrepreneurs…
Episode Transcript
Jeremy Weisz 0:00
Dr. Jeremy Weisz here founder of inspiredinsider.com where I talk with inspirational entrepreneurs and leaders today is no different with Bill Harper. And Bill I always like to point out, you know, other episodes people should check out in the podcast, we had Andy Crestodina of Orbit Media Studios. Check it out as a great episode. Ralph Burns of Tier 11 and Jason Swenk’s episode he talks about how he buys agencies and what he looks for. So check all of those out on inspiredinsider.com and the episode is brought to you by Rise25. At Rise25 we help businesses give to and connect their dream 100 relationships and how do we do that we help you run your podcast. You know, for me, Bill, the number one thing in my life is relationships. I’m always looking at ways to give to my best relationships. And I found no better way to do that than to profile the people and the companies I most admire and have them on my podcast over the past decade. So if you’ve thought about podcasting, you should. If you have questions, go to rise25.com or email us at [email protected]. Both John I’ve been doing it for over a decade now. Which is not compared to how long Bill has been in the agency world. But we’re gonna dig deep into that. Today I’m excited to introduce Bill Harper. He’s founder and chief creative officer of wmHarper, which is a strategic branding agency. Its headquarters is in Raleigh, North Carolina, but he does hail from Chicagoland area. And Bill’s focus is on the idea of dominant attitude, how do you pronounce it? Dominate attitude. And it’s helping business not just win, but to dominate the respective categories and the agency focus on brands in need of transformation, helping them through transition from their awkward stages back to center stage. And I’m going to share my screen in a little bit and show Bill’s website because you have to go there and poke around. Because he has pictures of me from high school. No just kidding, it’s wmharper.com. And you’ll see what I mean, when you go there. And build his team how breast cancer index, we’re going to dig deep and what he did there to grow from 35 million top-line revenue to exit at 230 million in just 18 months. And a goal they reached a full year ahead of schedule. I mean, some people never reach that at all. Bill, and thanks for joining me.
Bill Harper 2:00
Oh, thanks so much for having me. This is gonna be a lot of fun.
Jeremy Weisz 2:03
And so just tell people a little bit more about wmHarper, and what you do?
Bill Harper 2:10
Yeah, so our big thing is helping companies that have hit a plateau challenger brands is kind of the term everybody likes to play around with. But companies that haven’t quite hit their full potential goal, to figure out how to get to that next level. And so we really focus on companies that have a big aggressive growth goal, that are having a hard time figuring out how to get to that place. And if they’re willing to embrace a change in the way that they think about the relevant messaging that they create on behalf of their consuming audience, whatever see where they like customers, or clients or consumers or whatever, then we sit down, we help them create a path forward that makes some sense and helps them to get that scale.
