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Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency that uses a proprietary system called the Customer Acquisition Amplification™. The system unlocks the online potential of a purpose-driven business to help them scale and grow.

Tier 11 has been operating 100% virtual with people in over 25 countries for a long time. They manage a portfolio of social media advertising accounts in over 57 industries with an annual spend excess of $100 million.

Ralph is also the Host of the Perpetual Traffic podcast, which has been downloaded over eight million times and helps people grow their business through online traffic and conversion strategies.

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Here’s a glimpse of what you’ll learn:

  • How Christian dating contributed to Ralph Burns’ digital business journey
  • The #1 landing page conversion mistake
  • How Ralph helped a jewelry company 10x their ad spend
  • Best practices for using a webinar funnel
  • Who can work with Tier 11?
  • Maintaining culture and time off in a 100% virtual company

In this episode…

The #1 mistake many businesses make with their display ads may come as a surprise. Sadly, it’s an unpleasant surprise where customers click through an ad and are redirected to an unrelated landing page or product site. As simple as it may seem, it’s a very common mistake.

If you’re looking to increase your ad spend and ROI, you have to nail down your funnel, data capturing, and retargeting strategies. It can be as easy as creating a blog post and boosting it through ads — and you could be on your way 10xing your ad spend for increased revenue. Want to learn more?

Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Founder and CEO of Tier 11, Ralph Burns. They discuss Ralph’s journey into digital marketing, how he helped a jewelry company 10x their ad spend in two simple tweaks, best practices for video and webinar funnels, and lots more.

Resources mentioned in this episode:

Special Mentions:

Related Episode(s):

Sponsor for this episode

At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.

We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work.

What do you need to start a podcast?

When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.

The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI, which is the most important component. Plus, our podcast production company takes any heavy lifting of production and distribution off your plate.

We make distribution easy.

We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.

Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90xAtariEinstein BagelsMattelRx BarsYPOEOLending TreeFreshdesk, and many more.

The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.

Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.

Are you considering launching a podcast to acquire partnerships, clients, and referrals? Would you like to work with a podcast agency that wants you to win?

Contact us now at [email protected] or book a call at

Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.


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Episode Transcript

Jeremy Weisz 0:19

Dr. Jeremy Weisz here, Founder of I talk with inspirational entrepreneurs and leaders and today of Ralph Burns of Tier 11. I always like to Ralph talk about other episodes that people should check out. And our mutual friend Ian Garlic thanks for introducing Ian Garlic, introduce today’s guest and check him out StoryCrews, and Video Case Stories. Wes Mathews talks about selling his agency growing and selling Todd Taskey was on. You know, basically that’s his niche, he actually just helped sell agencies and he has a Second Bite Podcast where he, you know, brings him the private equity. And sometimes they make more on the second bite, which is kind of cool. And the Littlefield Agency they’ve been doing for over 41 years. And they talked about succession planning, because his son took it over. So that was kind of cool to hear. And so I’m introduced Ralph in a second more formally, but this episode is brought to you by Rise25 at Rise25 we help businesses give to and connect to their dream 100 relationships. And we do that by helping you run your podcast, we are an easy button for people to launch and run their podcast and I’m gonna talk about Ralph’s podcast because they have had over 8 million downloads. And you know, for me, the number one thing in my life is relationships, I’m always looking at ways to give to my best relationships, and found no better way than to profile them their company, their thought leadership on my podcast and let everyone know what they are doing and add value to the world. So if you’ve thought about podcasting, you should. I’ve been saying that for over a decade. If you have questions, you go to And email us if you have anything. I see you nodding there, Ralph to

Ralph Burns 2:02

I agree.

Jeremy Weisz 2:03

Yeah. Ralph Burns is the Founder and CEO of Tier 11, they’re a digital marketing agency that uses a proprietary system called the “customer acquisition amplification”. And what it does is unlocks the online potential of a purpose driven business to help them scale and grow. They are which sounds in this environment normal, but they’ve been doing it for a long, long time. 100% virtual agency with people in over 25 countries and they manage a portfolio of social media advertising accounts in over 57 industries with an annual spend excess of $100 million. And this podcast, as I mentioned, Perpetual Traffic. It’s been downloaded over 8 million times and helps people grow their business through online traffic and conversion strategies. Ralph, thanks for joining me.

Ralph Burns 2:52

Thanks for having me on. Great to be here.

Jeremy Weisz 2:54

So let’s give a shout out to some of your episodes. What are some of the favorite guests on Perpetual Traffic?