[Top Agency Series] Scaling a Cybersecurity Business Through Content Marketing With Alano Vasquez

Alano Vasquez is the Founder and CEO of Cyberwhyze, a branding and advertising agency that helps growing cybersecurity companies build brands that scale and execute effective, ROI-producing marketing campaigns. Cyberwhyze has helped countless cybersecurity companies achieve powerful marketing results that directly support their business objectives.

Alano was also the Founder and Chief Strategist of FLX Interactive, a team of digital marketing strategists, designers, SEO nerds, and technologists focused on helping small and mid-size B2B companies sustainably grow their brands through effective marketing strategies. He has a bachelor’s degree in business economics, technology management, and entrepreneurship from UC Santa Barbara.

Here’s a glimpse of what you’ll learn:

• Alano Vasquez talks about Cyberwhyze and what they do
• How security companies market themselves and work through their struggles
• How content marketing for security companies impacts the buyers’ journey
• Alano talks about the company’s cybersecurity marketing campaign cheat sheet
• How the BrandScale360 program helps cybersecurity firms
• Cyberwhyze’s experience working with Webroot
• Why Cyberwhyze niched on cybersecurity
• Alano’s advice for people who are afraid of niching down on their content
• What Alano learns about a client before recommending a solution

In this episode…

Are your marketing campaigns where you want them to be? Want to get recognized as a go-to security company?

The cybersecurity space is exploding with opportunity, and the most recognized brands are the ones that will succeed. Since this is a very complex space, security companies need a specialized security marketing partner to help them become an authority that attracts ideal prospects, improves retention, and grows revenue. Learn how Alano Vasquez is helping cybersecurity companies scale through expert content marketing and brand development.

Tune in to this episode of the Inspired Insider Podcast with host Dr. Jeremy Weisz as he sits down with Alano Vasquez, Founder and CEO of Cyberwhyze. Together, they discuss how security companies can scale and become market leaders. Alano explains how security companies market themselves and work through struggles, how content marketing for security companies impacts the buyers’ journey, the cybersecurity marketing campaign cheat sheet, and advice for people fearing to niche down on their content.

Resources mentioned in this episode

• Cyberwhyze
• Alano Vasquez on LinkedIn
• Cybersecurity Marketing Campaign Cheat Sheet
• Danielle Duclos on LinkedIn

Special Mention(s):

• Geoff Rego on LinkedIn
• Hushly
• Cisco
• Webroot
• FireEye
• Westcon-Comstor
• SecurityScorecard
• Bluefin
• SANS Institute
• Pouya (Paul) Hashemi on LinkedIn
• spinTouch
• 2Bobs – with David C. Baker and Blair Enns

Books Mentioned: 

• How to Win Friends & Influence People by Dale Carnegie
• The Win Without Pitching Manifesto by Blair Enns

Related episode(s):

• “Building a Great Team and More Helpful Insights with Jason Swenk Host of The Smart Agency Master Class Podcast”
• “[One Question] Building a Platform to Empower Others with Jason Swenk Host of The Smart Agency Master Class Podcast”
• “[Top Agency Series] Tips for Keeping Your Brand Relevant Using Social Media With Audra Brehm”
• “[Top Agency Series] Expanding Your Brand Impact Through Social With Duncan Alney of Firebelly Marketing”
• “The Engine Behind Growing From 9 To 60 Healthcare Clinics With Peter Cunningham, Founder and CEO of Evolve Healthcare Marketing”

Episode Transcript

Intro  0:01 

You are listening to Inspired Insider with your host, Dr. Jeremy Weisz.

Jeremy Weisz  0:22 

Dr. Jeremy Weisz here founder of inspiredinsider.com where I talk with inspirational entrepreneurs, and leaders. Today is no different. I have Alano Vasquez of Cyberwhyze and allow before I introduce you formally, I always like to point out other episodes to check out if you’re watching this right now. I’m not my normal setting because there’s no storm in Chicago. So maybe you’re watching this in the summer and you’re like, how’s there no storm but that’s what’s going on right now in this time. So other opposition’s check out? Include I did an episode two episodes of Jason Swenk. And that’s actually how Alano and I met. You can check out digital agency elite if you’re an agency owner, and you want to a group of amazing people that get to the next level with check that out. He had one episode, Alano was how he built his agency to eight figures and sold it the other one was what his other company looks at when they’re acquiring agencies. So I was interesting. Audra Brehm, I had on tips for keeping your brand relevant using social media. I had Duncan Alney on expanding your brand impact through social. And then we’re going to talk about niching, right, because when people think of cybersecurity, they think of Alano and Cyberwhyze, but Pete Cunningham has an engine behind growing he helped healthcare clinics grow from nine clinics to 60 clinics. And so his niche is really healthcare. So if you come to Pete, you’re like, hey, I have this cybersecurity company. He’s like, I only deal with health care. Right. And so we’re going to talk about niching and how important that is, and what impact that’s had on Alano and his company. And I want to say, This episode is brought to you by Rise25. At Rise25, we help businesses give to and connect to their dream 100 relationships? And how do we do that? We actually help you run your podcast. We’re an easy button for a business to launch or on a podcast. And we do strategy, accountability and execution. So Alano knows me a little bit by now, the number one thing in my life is relationships. I’m always looking at ways to give to my best relationships. And I found no better way to do that over the past decade, than the profile that people in companies I most admire in this planet, and profile them and shout from the rooftops where they’re working on, so other people know. So if you’ve thought about podcasting, you should, if you have questions, go to rise25.com. I’m excited to introduce my friend and colleague, Alano Vasquez, and he is the CEO and founder of Cyberwhyze, and they help cybersecurity companies grow their brand awareness and pipeline with value driven content created just for cybersecurity experts by cybersecurity experts. So, Alano, thanks for joining me.

Alano Vasquez  3:04 

Of course. Yeah, thanks for having me. Yeah, like Jeremy said, my name is Alano, CEO and founder also head of growth here at Cyberwhyze, now’s a great introduction, we are focused on helping them grow their brands grow their pipeline, through content marketing. And like you said, we’re all about specializing niching down. And even though cybersecurity is kind of like a world of its own, there’s niches even within that. You have the educators, the SaaS companies, service providers, it is still helped us tremendously in providing value to these companies by just honing in and going a mile deep and not just a mile wide. In that case.

Jeremy Weisz  3:41 

So talk a little bit more, Alano, about what you do and what Cyberwhyze does.

Alano Vasquez  3:49 

Yeah, for sure. So we typically are helping companies that are trying to become market leaders in the respect to space in the security area, like I said, whether they’re a service provider, an educator, a SaaS platform, a distributor, but today, they’re either struggling to develop more brand awareness, brand authority, they don’t have the leads that they need to kind of support their aggressive revenue goals, or they don’t have the sales enablement content in place to actually close those leads or speed up time to close. And even though you could address it with a lot of different treatments, whether it’s saying, hey, branding is going to fix that website is going to fix that. The end of the day, we believe that content marketing, which is like to fuel for the marketing vehicle, is what does that because that is what provides value and educates. And today, as many people know, security is growing at a rapidly alarming rate. It’s not a matter of if you’re going to get hacked, it’s a matter of when you’re going to get hacked, and then how you respond to that. We were just discussing some of the trends right? It’s about a $200 billion marketplace today and McKenzie is forecasting it to be close to 2 trillion in the next decade. Which is amazing to see that growth rate. But what’s happening is there’s a lot of people that are just unaware, overly cavalier about their own security or a lack of thereof or not the need of even having it. And so they become victims to bad actors in the space. So really our job is to come out and help educate on behalf of these security companies by creating really valuable content for them to share.

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