Audra Brehm is the Founder and CEO of Brehm Media, a digital marketing agency based in Denver, Colorado. The agency specializes in sales funnel via social media in fashion, beauty, and entertainment. The birth of her second child inspired her to convert her expertise and passion into a digital marketing agency. Audra also lends a voice to small and mid-sized businesses through speaking engagements across the country. Before starting Brehm Media, Audra helped grow brands through social media as an operations and marketing specialist.
Here’s a glimpse of what you’ll learn:
- Audra Brehm discusses Brehm Media and what the company does
- What’s working and what’s not working in social media?
- The importance of brand authenticity
- A crucial reminder: be open to change and vulnerable with your audience
- Email marketing is still relevant
- Why you should create an online community
- What does it mean to be retargeted?
- Brand expectations for lifetime value
In this episode…
The only constant in social media is change, which seems to evolve from month to month. Although fundamentals are in place, what could have worked for brand marketing yesterday can easily change today. So how do brands stay relevant on platforms that constantly transform?
It’s not easy, but definitely doable, according to social media expert Audra Brehm, who says digital platforms keep her on her toes 99% of the time. But the crucial element to surviving social media is always being authentic and staying true to your brand. This is just one key element to retaining customers and growing a company. Want to learn more about what’s working and not working on social media?
Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, featuring the Founder and CEO of Brehm Media, Audra Brehm. They talk about how to remain relevant on social media, including brand authenticity, being open to change, and genuinely engaging with your followers.
Resources mentioned in this episode
- Jason Swenk on LinkedIn
- Guillaume Le Taul on LinkedIn
- Lisa Larson-Kelley on LinkedIn
- Jenn Drummond on LinkedIn
- The Uptown Boutique
- “[One Question] Building a Platform To Empower Others With Jason Swenk Host of the Smart Agency Master Class Podcast”
- “Building a Great Team and More Helpful Insights With Jason Swenk Host of the Smart Agency Master Class Podcast”
- “[Top Agency Series] How To Make Your Website Sell With Guillaume Le Tual of MageMontreal”
- “[Top Agency Series] Tools and Tech for Business Growth in Tough Times With Lisa Larson-Kelley of Quantious”
Sponsor for this episode
At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.
We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work.
When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.
The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI, which is the most important component. Plus, our podcast production company takes any heavy lifting of production and distribution off your plate.
We make distribution easy.
We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.
Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, YPO, EO, Lending Tree, Freshdesk, and many more.
The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.
Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.
Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.
Insider Stories from Top Leaders & Entrepreneurs…
You are listening to Inspired Insider with your host, Dr. Jeremy Weisz.
Jeremy Weisz 0:22
Dr. Jeremy Weisz here, Founder of Inspired Insider, where I talk with inspirational entrepreneurs and leaders. Today is no different. I’m here with Audra Brehm of Brehm Media. And before I formally introduce Audra, I always like to point out other episodes, episodes, people should check out Audra. And so our mutual friend, Jason Swenk, l have two episodes with him and he talks about how he built up his agency and then eventually sold it he talks about another episode of what he’s looking for when they’re acquiring agencies and how he evaluates them. Other people in Audra and I are in the mastermind in Jason’s mastermind. We just hung out in Colorado this some other episodes I did with other mastermind members, Guillaume Le Taul specializes in Magento development and design. So talk about a niche. Lisa Larson-Kelley, founder of Quantious, specializes in emerging technology, and she has some of the biggest companies on the planet, as clients. So check those episodes out. And this episode is brought to you by Rise25. And Rise25 we help businesses give to and connect to their dream 100 relationships and partnerships. And how do we do that? We help you run your podcast are an easy button for you to launch and run your podcast. You know Audra, we know each other a little bit. And you know, the number one thing in my life is relationships. And I’m always looking at ways to give to my best relationships. And I found no better way to profile over the past 10 years, the companies and the people I most admire, and let them share the knowledge with other people as well. So if you’ve thought about starting a podcast, you should if you have questions, go to Rise25.com. And learn more, we both John Corcoran, I’ve been doing it for over a decade now. So it’s the best thing we’ve ever done. Today’s episode, I’m excited to introduce Audra Brehm. She’s a founder and visionary of Brehm Media. They’re a social media marketing agency specifically focused on the beauty and fashion industries. She’ll never say she is a social media marketing expert. Because she believes you can never be an expert in this field. It’s always changing, right? But she does speak across the country, and how to make social media actually work for your business and make you money. And there are certain fundamental principles that Audra follows to make things work. So Audra. Thanks for joining me.
Audra Brehm 2:44
Thank you, Jeremy. I know that this is long overdue. So I’m excited. I love talking to you.
Jeremy Weisz 2:51
Likewise, I want you to start with just tell people about Brehm Media and what you do.
Audra Brehm 2:57
Yeah, so very similar to what you just said, which is so Brehm Media is a social media marketing agency. We specifically focus in the beauty and fashion industries, but our whole focus is the sales funnel. So getting people off of social media, onto your website and into an email marketing drip campaign, so that you yourself, your business can actually make money and not just sit there and cross your fingers, dot your i’s cross your t’s, all the fun stuff. You actually want to make money and scale. And that’s what we do.
Jeremy Weisz 3:31
So I know things are always changing. So we’ll talk about a little bit some of the fundamentals, what’s working, and what is not working on social media. I mean,
Audra Brehm 3:42
I mean, social media keeps me about keeps me on my toes, like 99% of the time, I always say that, usually when I’m on a call something changes, and it always does. So I like to put a little disclaimer out which is whenever you’re listening to this, just maybe message me and make sure that those things do apply at that exact moment. Because we just never know what’s going to change and what’s going to happen. I don’t know what’s going to happen in five minutes, let alone in a year.
Jeremy Weisz 3:50
Yeah, I mean, it’s kind of like, you know, when I have some of the top direct response marketers, copywriters on the podcast, you know, it’s all a test, even if you think it will work or it has worked for one brand or one company, it’s always a test. So you’re always testing what some stuff right now at this point in time. That is working with social media?
Audra Brehm 4:39
So on social and I think this is across the board for marketing in general, is being authentic, and I think that is such a crucial element of any brand or any creator anybody in general is just being true to why you started your company or why you started branding yourself. Because ultimately, consumers are so much smarter than we give them credit for. If we act like used car salesmen, and sorry to all those used car salesmen out there, but you get the gist, then we are not going to actually retain the customers that we really want. That’s going to be like a quick turn and burn instead of retaining customers that ultimately always come back. And that’s a successful business that’s so important on social is just being authentic and being true to yourself.
Jeremy Weisz 5:34
Do you see any examples where you have to name names of companies or people, but they may be trying to be authentic? I don’t I don’t know. Trying to be authentic is a thing. But they you see that they’re maybe trying a little bit too hard? And you’d maybe give them some tips? So what’s an example of, you know, oh, they may be thinking we’re being authentic? And you’re like, Well, it’s a little bit.
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