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Winnie Hart is the Founder and Chief Right Engine of TwinEngine, a brand growth agency fueled by purpose. Winnie is an industry-recognized interpreter of a business’ brand and personality. She brings more than 30 years of experience in impacting firms and leaders to know what they stand for so that they can make a difference in the world.

She is the Author of Stand Out: Tools to Manage the 8 Fundamentals of Standing Out in Business. Winnie is also the creator of the One Page Marketing Plan and Brand in the Box, which are strategic tools to help brands build a clear, structured plan to stand out. For the past 15-plus years, Winnie has been a member and is currently a Global Board Director of Entrepreneurs’ Organization (EO).

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Here’s a glimpse of what you’ll learn:

  • Why Winnie Hart named her company TwinEngine and what they do
  • What goes into creating a brand strategy?
  • How to check your alignment to ensure you aren’t missing out on opportunities
  • Identifying and sticking to your target audience — and why it matters
  • The result of alignment: sustainable growth
  • Why marketing your brand is a misconception
  • What is your brand’s archetype?
  • Winnie talks about her work with the Entrepreneurs’ Organization

In this episode…

Is your business missing out on opportunities, and you don’t know why? Or has your business grown to a level where you’ve lost touch with why you started in the first place? If you said yes to any of those questions, your business is out of alignment. And that impacts everything, including employee and customer retention and finding partnerships.

The secret to changing that and unlocking your brand’s sustainable growth is aligning your brand strategy with your business strategy (and no, they’re not the same). Knowing what your business stands for is one thing, but knowing the difference you make in the world is another, and marrying those two is where many businesses struggle. Want to learn more?

Listen to this Inspired Insider Podcast episode with Dr. Jeremy Weisz featuring the Founder and Chief Right Engine of TwinEngine, Winnie Hart. They discuss what goes into creating a brand strategy, identifying and sticking to your target audience, why it matters, and more.

Resources mentioned in this episode

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Books Mentioned:

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Sponsor for this episode

At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.

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We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.

Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90xAtariEinstein BagelsMattelRx BarsYPOEOLending TreeFreshdesk, and many more.

The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.

Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.

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Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.


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Episode Transcript

Jeremy Weisz 0:19

Dr. Jeremy Weisz here Founder and where I talk with inspirational entrepreneurs and leaders is also gonna be on the Rising Entrepreneurs podcast which while you’ll see in a moment, I’m here with Winnie Hart of TwinEngine. Before I formally introduce Winnie, Winnie, I always like to point out other episodes, people check out the podcast and because when he is a huge part of EO and is very involved, we have some amazing women of EO, on the podcast, we’ve had Andrea Herrera, we’ve had Andrea Heuston, we’ve had Becky Galvez, and so many more, so check those out. And before we get into it, this episode is brought to you by Rise25 and Rise25 we help businesses give to and connect to their dream 100 relationships? And how do we do that we help you run your podcast. And for me when he the number one thing in my life is relationships, I’m always looking at ways to give to my best relationships. And I found no better way over the past decade to profile the people and the companies I most admire on this planet and talk about and share with the world what they’re working on and what they’re doing. So if you thought about starting a podcast, you should if you have questions, you can go to And check out more email us at [email protected] And we look forward to answer any questions you have. Today. I am very excited. We have Winnie Hart she’s Founder and Chief Strategic Engine of TwinEngine, you will find out in a minute why it’s called TwinEngine and they are a brand growth agency fueled by purpose and Winnie he is inspired in industry recognized interpreter of business brand, and personality. She brings more than 30 years of experience and impacting leaders and businesses to know what they stand for so that they can make a difference in the world. She is the author of Stand Out as a Thought Leader. And when if you’d hold that up, they did a beautiful job with the cover. And it’s mastering the eight fundamentals of standing on business. And also, What Do You Stand For the book. And if you’re watching the video, you can see that beautiful cover there. She’s also the creator of The One Page marketing plan and brand in the box, which are strategic tools to help brands build a clear, structured plan to stand out. You know, there’s no better person to talk about standing out than Winnie, which you’ll talk about in a second as being a twin, identical twin. But I do want to mention for the past 15 plus years she has been a member and is currently global board director of Entrepreneurs Organization EO. So Winnie, thanks for joining me.

Winnie Hart 2:55

Awesome. I’m so excited to hear Jeremy.

Jeremy Weisz 2:57

So TwinEngine. Tell me what you do a TwinEngine and where the name comes from

Winnie Hart 3:03

TwinEngine? Well, you know, I have a little brother Tommy by the way, there’s more than just winning and Lorrie. And my brother, Tommy. I mean, imagine being the brother of two identical twins create pretty crazy childhood, my dad decided that he wanted to have relationship with Tommy. So to have a better relationship with Tommy, my dad decided, well, you know, I’m gonna I’m gonna build remote control airplanes. And we’re gonna fly these things. And so they did that. So I remember such a such a years and years of my childhood, we would I would watch my dad and my brother Tommy build these remote control airplanes. And we’d go out into this, this field every week, every week. And we would watch Lorrie, I would sit there, my identical twin sister Laurie would sit there and watch them, you know, build these planes fly these planes cross these planes. And it was really, really a fantastic thing to learn about. I learned a lot about flying very, very early on. And then my dad was younger, I remember I can remember it very distinctly my dad was was talking to us who said you know what, I kind of want to learn how to fly a big plane. And, and so he learned how to fly. I mean, I remember there’s big big stacks of books on the kitchen table growing up and learned how to teach. He taught himself how to fly and, and never forget the day when you know, looking up, you know, and our 900 square foot house in Louisiana and see my dad do his first flyover. And so we named the company TwinEngine after my dad. Because he says you know, you gotta learn how to fly small planes before you buy big ones. So it’s pretty cool.