Tellef Lundevall is the Founder and CEO of Accelerated Digital Media (ADM), a growth marketing firm for direct-to-consumer digital health and e-commerce companies. ADM specializes in performance marketing, attribution modeling, and web analytics.
Before ADM, Tellef worked for Google’s Marketing Solutions division as the Digital Strategy Lead of the Accelerated Growth Team, which provided support for North America’s fastest-growing ad accounts. He’s also the chairman of the Kaplan Family Foundation’s Environment Committee, an advisor for the Bridge Venture Fund, and a board member at Embarc.
Here’s a glimpse of what you’ll learn:
- Tellef Lundevall talks about Accelerated Digital Media (ADM) and its services
- What is digital health, and what are some of the wearable devices in this space?
- Lessons Tellef learned from Google that he leverages in running ADM
- The challenges ADM solves for clients when creating their Google ad platforms
- The best practices for a digital health company’s YouTube ads
- Tellef discusses online ad platform regulations in the digital health space
- Why Tellef got into the digital health industry
- ADM’s ideal client portfolio
- Tips for building a strong company culture
- Tellef shares an ADM client success story
In this episode…
What are the best marketing strategies for digital health companies, and how can they help you scale?
According to Tellef Lundevall, not every marketing team has the expertise to thrive in the digital space. That’s why he recommends hiring professionals with tenacity and grit to help maximize your return on digital media investments and solve complex challenges surrounding paid ad campaigns. In this episode, Tellef shares his journey in running Accelerated Digital Media to improve digital marketing results for digital health companies.
Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz as he welcomes Tellef Lundevall, Founder and CEO of Accelerated Digital Media (ADM). Tellef talks about ADM and its mission, how ADM helps manage clients’ online ad platforms within the digital health space, and the company’s customer success stories.
Resources mentioned in this episode:
- “[Top Agency Series] Structuring Your Org Chart Properly And Growing Your Company from $10K with Jon Morris, CEO of Ramsay Innovations LLCrris, CEO of Ramsay Innovations LLC”
- “[Agency Series] How to Make Your Website Awesome and Avoid the Report of Broken Dreams With Andy Crestodina, Co-Founder of Orbit Media Studios”
Sponsor for this episode
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Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.
Insider Stories from Top Leaders & Entrepreneurs…
You are listening to Inspired Insider with your host, Dr. Jeremy Weisz.
Jeremy Weisz 0:20
Dr. Jeremy Weisz here, founder of inspiredinsider.com where I talk with inspirational entrepreneurs leaders today is no different. I have Tellef here with acceleratedigitalmedia.com. And Tellef I always like to mention other shows people check out of the podcast. There was a good one with Jon Morris, who built up his agency I know, you know, John, he built up his agency and sold it and now runs Ramsey Innovations, and they really help people get a hold of their financial so you could check out that episode, I did another one with Andy Crestodina specializing in websites. He’s also local in Chicago, and you could check that one out. And this episode is brought to you by Rise25. At Rise25 we help businesses give to and connect their dream 100 relationships and partnerships and how do we do that we actually help you run your podcasts. We’re an easy button for a company to launch and run your podcasts we do accountability, strategy and full execution of that podcast. For me Tellef the number one thing in my life is relationships. I’m always looking at ways to give to my best relationships. And I found no better way over the past decade the profile of people and companies I most admire and share with the world what they’re working on. So you’ve thought about podcasting you should if you have questions, go to rise25.com. Today, I’m excited to introduce Tellef Lundevall. He’s the CEO and founder of ADM, which is Accelerated Digital Media. And there are firms specializing in growth marketing for the digital health industry. And Tellef does have a highlight film, YouTube, which I watched he graduated from Brown University where he played football, he pursued a career in the NFL. Later, he landed at Google where he joined the founding class of Google’s accelerated growth team and manage North America’s fastest-growing Google Ads accounts. And this led him to founding ADM and he started with $2,000 investment in a MacBook. And he’s grown it to more than 25 people offering expert support. They do SEM, paid social programmatic data analytics, and much more. And the firm has made a name for itself as one of the premier agencies supporting the DTC digital health industry, they have clients like Talkspace, 30 Madison, nOCD, Picnic Health and Nurx. And, Tellef, thanks for joining me.
Tellef Lundevall 1:16
Yeah, thanks. Thanks for having me, you must have really dug into the archives to find that highlight film.
Jeremy Weisz 3:12
Tell people a little bit about Accelerated Digital Media and what you do.
Tellef Lundevall 3:17
Yeah, I think you’ve said it pretty well. I left Google and it started this firm is really a generalist growth marketing firm, we were lucky enough to get the attention of Nurx back in 2018. And that was really our first foray into digital health. Since then we’ve gone all in on that industry. We’ve built four teams, with the idea of how do we really approach patient acquisition? How do we best understand the patient journey? And how do we take the time within our partnerships to really dedicate the resources needed to understand the nuances of those individual businesses, regardless of the consistency within the digital health space. So that’s a bit of how we got to the industry that we’re working within, I firmly believe digital health is just going to become synonymous with health care, I think it’s the future, I think we’re seeing it within our portfolio and a lot of work our clients are doing, and the way that we contribute to that mission is with performance, marketing, and growth marketing services. So you listen them out, really, it’s not much more, our goal is to be the best in the industry at what we do not offer everything, but offer services with a superior level of quality. And we focus mostly in the media space. So if you can put ads behind it, put an investment behind it within digital, we were gonna bring you the best management possible the best investment allocation, really take a financial management approach to where you’re spending your money online and a very in-depth analytical approach to how to do it most tactfully and successfully.
Jeremy Weisz 4:55
And I want to talk about what you learned at Google and brought to ADM but first, can you just, when you say digital health for someone listening, what do you think of? And visualize when you say digital health company?
Tellef Lundevall 5:08
Yeah, so digital health actually, as a category spans a couple of different segments of the industries, there’s telemedicine, really sending prescriptions direct to the patient. There’s teletherapy, which are our therapy services direct to a patient, a lot of people became familiar with both telemedicine and teletherapy, after 2020, and really, a lot of people in the industry say it gave this segment, a decade worth of acceleration in just a couple of months. But digital health also relates to mobile health. And it also relates to wearable devices. So people that are wearing their Fitbit wearing their Apple watches that are looking for solutions, essentially to any sort of health questions or healthcare needs, from a wearable that falls within that category. And then mobile health, anything that really takes advantage of your 24/7 access to your mobile device and relates to your health, it can be an app integration from some of the companies that you mentioned, for example we worked with earlier, can be the integration through the wearable device. But really, it’s the 21st-century enhancement of healthcare via digital means.
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