Search Interviews:

Tanner Larsson is the Founder and CEO of Build Grow Scale, an e-commerce optimization company specializing in revenue optimization. The Build Grow Scale revenue optimization methodology has generated over $400 million in physical product sales for their clients, and they’ve worked with companies such as Guthy-Renker, Men’s Health, and many more.

Tanner is also the Founder of Black Label Mastermind, an exclusive e-commerce syndicate for high-performing e-commerce entrepreneurs. He is the Author of the best-selling book, Ecommerce Evolved.

Google Play
tune in
radio republic

Here’s a glimpse of what you’ll learn:

  • Tanner Larsson talks about what revenue optimization means
  • Why more traffic is not enough to help your e-commerce store scale profitably
  • How can you diversify your e-commerce sales platform?
  • The leakages in your store and how to block them
  • Why a super high repeat customer rate is alarming for business
  • Optimizing stores to convert like funnels
  • The G Fuel case study: do’s and don’ts of e-commerce website design

In this episode…

Many e-commerce stores are losing revenue either by failing to diversify their sales channels or by setting up their stores like a leaky bucket. One of the first things you’re doing wrong is installing glitchy plugins on your Shopify store, such as an order bump app. The second mistake to avoid is setting up your category pages without checkboxes on the left side.

There are more ways your store is acting as a leaky bucket. So how do you optimize your e-commerce website, maximize revenue, and block the leaks? From your homepage to your checkout page, today’s guest, Tanner Larsson, breaks it all down with a case study of G Fuel. Want to find out more?

Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Founder and CEO of Build Grow Scale, Tanner Larsson. They explore how e-commerce stores are losing traffic and ultimately leaking revenues, how to block those leakages by optimizing your store site using a case study, and lots more.

Resources mentioned in this episode:

Special Mentions:

Books Mentioned:

Related Episode(s): 

Sponsor for this episode

At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.

We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work.

What do you need to start a podcast?

When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.

The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI, which is the most important component. Plus, our podcast production company takes any heavy lifting of production and distribution off your plate.

We make distribution easy.

We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.

Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90xAtariEinstein BagelsMattelRx BarsYPOEOLending TreeFreshdesk, and many more.

The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.

Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.

Are you considering launching a podcast to acquire partnerships, clients, and referrals? Would you like to work with a podcast agency that wants you to win?

Contact us now at [email protected] or book a call at

Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.


Insider Stories from Top Leaders & Entrepreneurs…

Never Miss an Episode and get Free Updates

Episode Transcript

Jeremy Weisz 0:19

Dr. Jeremy Weisz here, Founder of where I talk with inspirational entrepreneurs and leaders today is no different I have Tanner Larsson of Build Grow Scale. I’m gonna introduce him formally in a second. And Tanner. You’re gonna do some screen sharing today cuz I’m like Tanner, you need to tear stuff down and break stuff down for us because he knows this stuff. And I always like to point people to other episodes, Tanner and since we’re in the e-commerce world, what are some cool e-commerce interviews I don’t even know I think I’ve had some CPG companies, I guess, you know, RxBar I’ve had on Quest Nutrition. I got deep into the bars because I love bars and stuff like that. So check out that other episodes on And I also want to give a shout out to our mutual friend Ian Garlic for introducing to Tanner You can check Ian out and what he does. And this episode is brought to you by Rise25. At Rise25 we help businesses give to and connect to their dream 100 relationships and partnerships. And we do that by helping you run your podcast. You know for me, Tanner relationships are the number one thing in my life, I’m always looking at ways to give to my best relationship. And I found no better way to do that over the past 10 years and to profile the people, the companies I admire and have them on my podcast and have them share with the world their knowledge and expertise and authority and what they do. So if you thought about podcasting, you should. If you have questions go to You can email us and Tanner has a podcast as well. So you could check that out as well. We’ll give a shout out and a link there. So today we have Tanner Larsson. He’s a Founder of Build Grow Scale, an e-commerce optimization company that specializes in a process called revenue optimization. And what that does is it helps brands scale profitably because who cares about scaling not profitably right. And he’s also the author of the best-selling book, Ecommerce Evolved. And he’s updating that as of late so it’s gonna have all the latest and greatest Build Grow Scale revenue optimization methodology has generated over $400 million in physical product sales for their clients. And they’ve worked with companies such as Guthy-Renker, if you’ve heard of Proactive, and I know Tanner, you geek out on copywriting direct response marketing like I do, so we may dig into that Man’s Health and many more and BGS live every year they have BGS live Okay, maybe not COVID year but that’s virtual but BGS live okay, you can go to check out more I’m gonna put if you are watching the video, you’ll be able to see it. They always have it. So check it out. And we’ll be digging deep. And you’ll you’ll get a little bit of a taste, I guess you could say so Tanner, thanks for joining me.

Tanner Larsson 3:04

Yeah, thanks for having me. Glad to be here.

Jeremy Weisz 3:05

I kind of want to start with just tell people a little bit about Build Grow Scale and what you do.

Tanner Larsson 3:12

Sure. So as you said, Build Grow Scale is an e-commerce optimization company. So we specialize in working with online physical product retailers, online stores, right? And our specialty, we’ve done it all like everything from product sourcing, product, manufacturing, fulfillment, optimization adds the whole thing. But are we figured out that our real core core genius is in the optimization world, and we decided to dive deep and focus on that law. The one thing right, Gary Keller, so what we do is, in a nutshell, we take stores without changing their advertising their traffic or whatever, and we three to 4x their profitability, their income, their revenue, and how and specifically how much money stays in their pocket, because it’s very easy to increase revenue, but not make any more money. And so our job and what we do with the data, the optimization, the testing is come in there and optimize the store. Because the best way to tie this into one nicely needle package to give you a perfectly visual example is pretend that the traffic and the marketing everything you’re doing is water coming out of a hose, and then your business your store is a bucket. And the idea is to pour the water into the bucket and the water that stays in the bucket is your sales. Okay? The problem is and in a perfect world, though, the bucket will be solid, but in our world and the reality your bucket is more like a strainer than it is a bucket. It has holes punched all over it and all the water your point and all that traffic and marketing dollars, most of it’s just leaking out the bottom. Okay? Our job is to come in and patch all those leaks so that more and more of the money stays in the bucket and it actually starts to fail and you make a lot more money. That’s basically what we do.