In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Al Scornaienchi, President and CEO of Agency59, about thriving as an independent agency in a competitive market. Al discusses how Agency59 thrives amid advertising giants, the evolution of its services, how saying “no” to some projects can safeguard relationships, and tips for productivity, recruitment, and retaining top talent.
In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Damon Burton, the Founder and President of SEO National, about the intricacies of SEO and personal branding. He shares his strategies for client acquisition and retention, which have been crucial to his success. By weaving his life values into his professional story, Damon demonstrates how aligning business objectives with personal ethics can foster sustainable growth.
In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Marc Binkley, President of the Calgary Marketing Association, about shaping marketing communities and evidence-based strategies. Marc discusses the evolutionary growth of the Calgary Marketing Association, the key aspects of creating a world-class marketing association, and Quatical’s 595 rule and how it applies to capturing and building market demand.
In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz is joined by Mike Krass, Co-founder/Visionary of MKG Marketing, to discuss the benefits of niching down to create a specialized agency. Mike shares how this strategy has allowed his team to cultivate deep connections within the cybersecurity and SaaS industries, amplify client trust, and provide niche-specific marketing solutions. He also talks about their unique “triangle assessment” that ensures client-agency fit.
In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Kesheyl van Schilt, President, Senior Fundraiser, and Owner of Blakely, about transforming nonprofit fundraising through strategic innovation. Kesheyl shares valuable insights into the intricacies of effective donor communication and the importance of leveraging data in decision-making processes. She highlights the importance of maintaining a balance between operational efficiency and creative marketing, providing practical strategies for nonprofits to enhance donor relationships.