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Sudeep Goenka is the Director of Goldiee Group, one of India’s largest producers of quality spices and food products. Sudeep’s father and uncle co-founded the business in 1980. They produce instant noodles, pasta, pickles, sauces, and more. Sudeep began his career at the company in 2006 and is also the President of the Entrepreneurs’ Organization (EO), Uttar Pradesh Chapter in India. 

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Here’s a glimpse of what you’ll learn:

  • Sudeep Goenka reveals the friendship that birthed the Goldiee Group 
  • Top products from Sudeep’s company 
  • What Sudeep brought into the family business after graduating from the Georgia Institute of Technology
  • How gamification works for employee retention 
  • Sustainability and responsible manufacturing 

In this episode…

Employee retention is an issue that’s top-of-mind for many entrepreneurs. It’s worse if your business is going through a transition phase from one generation to another or from one owner to another. How do you keep your best and long-serving people happy? 

Today’s guest, Sudeep Goenka, had a similar challenge. He is a second-generation leader at a food product company that employs over 4,000 people, many of whom have been in the company since its inception. So how did Sudeep solve the employee retention problem? 

Listen to the Inspired Insider Podcast episode with Dr. Jeremy Weisz featuring Sudeep Goenka, Director of Goldiee Group. They discuss gamification of employee retention, sustainability in manufacturing, and more.

Resources mentioned in this episode

Sponsor for this episode

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Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.


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Episode Transcript

John Corcoran 0:22

Hey everybody, this is John Corcoran with Dr. Jeremy Weisz and this episode is a little bit different. This is a live interview that we recorded at the Global Leadership Conference from Entrepreneurs Organization, where some of the best entrepreneurs from around the globe gathered in Washington DC to share ideas and to learn about entrepreneurship. And of course, this episode is brought to you by Rise25 where we help b2b businesses to give to and to connect to their dream 100 relationships and partnerships helping you to run a podcast so that it generates a referral pipeline and ROI

Jeremy Weisz 0:56

yeah, I mean, John, after both of us have been podcasting for over a decade, the number one thing in our life is relationships. And we’re always looking at ways to give to our best relationships and we found no better way to do that over the past decade than to profile the people in companies we admire and shout from the rooftops what they’re working on. And this interview is no different. So if you’ve thought about podcasting, you should go to To learn more, or email us at [email protected]

John Corcoran 1:23

Thanks everyone. Enjoy the interview. Enjoy.

Jeremy Weisz 1:40

Jeremy Weisz here we’re here at live EO GLC. This is brought to you by Rise25. I’m here with Sudeep to the tell people about your company and what you do.

Sudeep Goenka 1:50

Hi Jeremy. I’m Sudeep Goenka EO Pradesh, India. My company’s manufacturing spices instant noodles, whom is really pickles, incense sticks, around 400 sk use in finished goods. And this company was started by my father and uncle. They are 55 years of friendship and 42 years of business together. So it’s full business is based on trust. We value relationships. So we are more than 1700 distributors in India. And now we also export to Russia, Canada, Thailand, UK and Japan.

Jeremy Weisz 2:25

I’m getting hungry talking to you what are some of the favorite products that you distribute.

Sudeep Goenka 2:30

So we distribute spices mainly turmeric, red chili, coriander, something called garam masala. And then curry powders, instant noodles we make in rice bran oil. And we have Salman Khan, who’s the like Brad Pitt of India is a brand ambassador. So we all the products are bought from the farmers. And then we bring to a plant. He processed them, grind them, blend them in a state of the art plant. And right now as I talk to you, we have a new plant commissioning under one roof state of the art which is supposed to be the Asia’s biggest spices plant and will be inaugurated by the Chief Minister of Uttar Pradesh.

Jeremy Weisz 3:11

That’s fantastic. Talk about family for a second, okay. And I’m sure you know, when the younger generations come in, they bring innovation and other things. What were some of the things that that you brought with the company with your family.

Sudeep Goenka 3:25

So I went to school to Georgia Tech in Atlanta, Georgia. And when I came back, the first thing I did was to put an ERP system, and then to have an strong HR department. So I was lucky that my parents were very, very accommodating. And for us technology meant very well. So all our distributors entire sales team is connected on a mobile app. So they can punch orders they can do the payment to an automated payment gateways. Also, we have a tracking system efficiency tracking, and we have put a lot of gamification in our system now. So the employees with the KERS with the JDS they can actually track their success, and how much incentive they’re going to buy. A lot of this goes to EEO, I’ve learned the art of managing delegation, and how to organize my board because of EEO and being an incoming chapter president. And so I’ve learned through stats summits, through forums and to the Regional Leadership Academy. The relationship is the most important part in our business. All these distributors have actually been paid by my father by hand. Some of them had zero money for two years back, and today they are making more than $5 million a year. So but still the relationship stay strong. We also have a very open door policy. Any customer can just come into a room anytime without appointment. And we are very, very approachable.

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