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Jeremy Weisz 4:47

Talk about the gamification everyone is trying to serve their staff so that they have a good experience with their company. Talk a little bit more deeper about the gamification piece and And what that means.

Sudeep Goenka 5:01

So one thing which I learned over time is for the employees, you take care of their family, and they are sorted. So now we have a program where every day, my HR sends me a list of people whose birthdays are there. So I pick up my phone, and just call them and say happy birthday. And there’s somebody in the company takes a gift and gives them to personally, and goes to their house. Also, in their anniversary, something goes for the wives, we have annual sports event for our employees, a picnic, and now the implementation of gamification, through Sodexo through gift vouchers, and to the performances we are going to have very, very soon it’s in the process. So I think it’s more than money. It’s about having fun, the employees gave most of the time in office. So therefore office has to be like family, we have to be approachable, and we have to be vulnerable. Also, being the second generation entrepreneur, there’s some employees who have seen me as a kid. So it’s very, very important that I give them respect. So in in Indian culture, we don’t call them by the first name, we call them like elder brothers. So that whole idea of amalgamation of the old staff and the new staff, and very one brick family is very important. One of the hard decisions when an employee has been there for so many years, and he’s not efficient. But still, we don’t make them leave. We give them a silent role, but their respects taste wrong. It’s not about the CTC what they have, it’s not about the annual package. I think recognition is the biggest hunger for homosapiens. So we need to give them recognition and respect. And that’s what makes the entire organization very, very valuable, I believe. My whole business to take from my father, my success will depend if I can pass on the same business with the same trust to my children. And they can work the same way as we are working technology data product is just a medium. It’s more about how our hearts are connected. How can we serve humanity. So we are spices, we need to add more spice to life of our employees of our customers. And people need to we have a slogan which says In Hindi Tjahaja at age 70 means make relationship everywhere you go. So having food is actually a part of relationship building with 100%. So it’s a why if it’s the children with your friends, so it’s all about relationship, and the food has to be good. So the relationship is good, or bad food tastes very nice. If relationship is bad, even good food tastes bad. So, this is where we believe purity and health is very important if you see during COVID times spices is one of the products in the world, which is has a great medicinal value. In India, Vasco de Gama came for spices. In India, the East India Company from UK came for spices. So our ancestors actually put spices in a food because of the medicinal value the curcumin in turmeric, the pipeline and black pepper, the

Jeremy Weisz 8:19

capsicum turmeric every week for inflammation. So

Sudeep Goenka 8:23

Curcumin is actually an antiseptic antibiotic, and also removes cancer. So all the medicines in the world have some extraction from spices. The question is how pure we serve? And how much are we going for the bottom line and top line. But more important is how much serving the humanity. So above my goal is to spread the company and products around the world and ensure to make a bigger brand and be an example for the new startups today, for the new generation today is to put in technology but don’t sacrifice with your customer. Because your product quality is that matters the most if nothing else,

Jeremy Weisz 9:00

you know, we talked about next generation and the next generation taking over but you also have a big push to sustainability and sustainability of packaging. So I love for you to talk about your thoughts on that.

Sudeep Goenka 9:14

So this is a question of responsibility. We are on a planet where we have really destroyed it. And now our generation has to step up and not worry about the bottom line. So in our company at Goldiee that’s how we call a brand Gol D Goldy. We are involving packing materials which are sustainable, recyclable and be the first movers in the program. For a better Earth. We have a great ATP plant. Water conservation is one of the most important things that we believe in the third world war. I hope it doesn’t happen, but will be for water. And this is where we feel it’s important for us to ensure there’s no scarcity of water like it happened in Cape Town. Three, two bring in that culture, also in terms of packing material. To reduce the plastic, which is not biodegradable, we need to have more biodegradable packing materials. We need to have more paper, recyclable products, only thing what will happen, the costs will go up, but doesn’t matter, at least, it’s like a marathon. It’s not 100 meter race. It’s about finishing the marathon and keep your stamina and speed balance. So this is where I feel we are not doing this business, just for us. It’s for the legacy for the next generation. I don’t want my child to come up tomorrow morning and abused me for all the bad things I did in life. Rather, he should be happy 50 years from now, hopefully I’ll be alive and said dad, you did fantastic. You created our little world which is sustainable, biodegradable, recyclable, clean air. And that’s what we will be blessed if we can do that as this generation.

Jeremy Weisz 10:58

I’m gonna say Sudeep for president after that. So that was amazing. Where should we point people online to check out more about your company?

Sudeep Goenka 11:08

So there’s a website, it’s We are also on LinkedIn, Instagram and Facebook. You can reach us out. Anything we can help will be my pleasure.

Jeremy Weisz 11:22

Thanks, everyone live from GLC.