Peter Shallard is the Founder and CEO of Commit Action, a company that uses real science to help business owners achieve their goals faster, easier, and more often. He spent the last decade doing one-to-one therapy and consulting with some of the world’s highest achievers in his other business where he is better known as “The Shrink for Entrepreneurs.”

For years, he was dissatisfied with pseudoscience and the lies in the entrepreneur’s growth world. From pseudoscientific life coaching, hype-driven “secrets” based info-marketing, to false/artificial epiphany and snake-oil personal development, Peter saw how the personal development movement was failing business owners.

This led to the founding of Commit Action as a way to help business owners predictably bridge the gap between personal development and business growth through evidence-based methodology.


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Here’s a glimpse of what you’ll learn:

  • The colossal problem most business owners and entrepreneurs are facing
  • Why business owners struggle to become the execution powerhouse that they wish they could be
  • How Peter Shallard works with entrepreneurs to smash their goals and go over their internal bar
  • The importance of maintaining the balance between the cycle of delayed gratification and fun in order to avoid burnout
  • How Commit Action helps entrepreneurs to unlock new levels of productivity
  • Common excuses entrepreneurs make that hinders their productivity
  • How Commit Action has evolved through the years and who their ideal clients are
  • Peter talks about Carl Mattiola and the power of accountability

In this episode…

It’s not uncommon for business owners and entrepreneurs to feel dissatisfied with their performance. Oftentimes, they feel that they fall short of their internal bar and this leaves them feeling frustrated. This then results in a struggle, a struggle that prevents them to become the execution powerhouse that they actually hope to be.

Contrary to what most people think, it’s not necessarily inner emotional blockages that lead this to happen. According to the “Shrink for Entrepreneurs”, Peter Shallard, entrepreneurs fail to satisfy their own standards because they are operating in a vacuum of isolation without a lifeline of accountability and community. So how can they reverse this so that they can optimize their strengths and become the incredible execution powerhouse that they are capable of being?

On this episode of the Inspired Insider podcast, Dr. Jeremy Weisz talks with Commit Action Founder and CEO, Peter Shallard, about the colossal problem that entrepreneurs are facing and how he can help them solve it. They’ll be discussing why many entrepreneurs are underachieving, the importance of accountability, the value of having a healthy balance between delayed gratification and fun, and how to address the common excuses that people make that hinders productivity. Stay tuned.

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Episode Transcript

Jeremy Weisz 0:19

Dr. Jeremy Weisz here, Founder of InspiredInsider.com, where we talk with inspirational entrepreneurs and leaders. And I’m excited to introduce today’s guest in a second Peter Shallard of Commit Action. We’ve known each other for many years, reconnecting. And before I introduce Peter, I want to just point there’s some amazing other episodes, people should check out Peter, and you were mentioning, you know, really what Commit Action does is a lot of things, but it’s lonely at the top. And people need support at all levels, especially at the top. And I love talking about you know, I’d Mois Navon of Mobileye. And he talked about, they were acquired by Intel for $15.3 billion. But I love hearing their journey, and what they had to sacrifice along the way. And at one point, he had to go back to his wife and kids and tell them, I’m pulling you out of all extracurricular activities because we can’t afford them. There’s no more eating out. Because there’s an up and down journey to this right. I remember I had Tony Horton of P90x people should check out that episode. He made money as a street mime. Okay. Food and rent money, put his head on the street, and it’s streaming to make food and rent money before he sold hundreds of millions of dollars of P90x. So there’s all these stories, check them out at InspiredInsider.com. And this episode is brought to you by Rise25 and Rise25. I co-founded with John Corcoran, we help businesses connect to their dream 100, relationships, partnerships. And we do that by helping you run your podcast and Peter, you know, for us, and we were talking about before we hit record, the number one thing in my life is relationships. And I’m always looking at a way to give to my best relationship. So I want to have people I admire what they’re doing. And they’re giving to the world on my podcast to share what they’re working on. So if you have questions, you’ve thought about starting a podcast, go to Rise25.com, email us we’ve been doing it since 2008, and helping others and doing it ourselves. So check it out. Peter Shallard is Founder and CEO of Commit Action. He spent the last decade doing therapy consulting with some of the world’s highest achievers. He is known as the shrink for entrepreneurs. And for years, he was dissatisfied with pseudoscience and the lies in entrepreneur personal growth world. And basically, he started Commit Action. And like I mentioned, it’s lonely at the top, they actually help people execute, and they hold them accountable to doing so, Peter, thanks for joining me.

Peter Shallard 2:50

Thanks. Thanks for having me. I’m excited to catch up. It’s been so long,

Jeremy Weisz 2:54

I’m like this, let’s just let’s just catch up on the interview. You know what I mean? Like, that’s what this is about. And that’s what podcasting is about, you know, catching up and making and go further with what people are working on. So tell people I mentioned a little bit about Commit Action, but talk about the problem that you set out to solve?

Peter Shallard 3:15

Yeah, thanks for asking. Yeah, so Commit Action came about when I was like I’ve spent the last I think I’ve been saying it’s a decade for a bit longer than a decade now, it’s probably been like 12 years, or 13 years being The Shrink for Entrepreneurs. So I’ve been working, you know, one on one with some of the highest achieving entrepreneurs in the world, a lot of venture backed kind of technology founders, that sort of stuff, really fun. And along the way, I connected with a lot of other entrepreneurs, a lot of other business owners as I was writing about my work online, and kind of got this like long tail of people who were interested in this idea, you know, what does it look like if you do if you sort of psychologically optimize for these business objectives. And I realized, you know, many years ago that there was, there was kind of something that a lot of people struggle with in common, it was a bit different to the very, like, white glove boutique, kind of weird existential crisis dealing that I would do as the shrink for entrepreneurs. And that issue is largely like, you know, what we’ve what we found, when I when I sort of dug into and started researching was that a huge number of business owners are really dissatisfied with their performance, that they have a sense, they have an internal bar that they set where they know they should be, it’s this sort of internal definition of what the best version of himself is. And if you’re an owner operator of a small business that might like they know what they’re capable of sales wise, they know what they’re, they know the level of networking they should be doing, or whatever the metric is, they’ve kind of got a sense, and I fall short of it, like often, often often. And I sort of looked into this problem and realized that there was a a really massive cultural kind of illusion, which I saw an opportunity to build a business to kind of solve, which was people believe they’ve got it wrong. They believe it They’re broken. That and it’s what fuels you know, you said that I thought that was a very nice intro, you said that I hate the I sort of learned the self help industry. And it’s right because people believe that they are broken and they got seeking personal professional development, they go to big rah rah breakthrough weekends and look at like limiting beliefs and try to do all this inner work because then they know that they’re capable of more than they just can’t quite seem to, you know, what if they wake up every day swearing that today, you know that today is gonna be the next day they turn over a new leaf, but then they just kind of repeat the same habits and patterns. And I, I wanted to, I wanted to kind of tell people the truth, which is like, this isn’t actually your fault that most people are not nearly as broken as they think they are. And commit action came about when we started doing research and figuring out what was really holding people back and kind of concluded that the reason that a lot of business owners and entrepreneurs are the execution powerhouses that they wish they could be, is has nothing to do with, you know, deep in inner emotional blockages or anything like that. It’s largely because they are operating in a vacuum of isolation, that it’s very difficult to be the best version of yourself when nobody else is around. No one’s watching. No one’s support it and, and what we found that there’s an almost perfect correlation with with business owners who who report that they’re underperforming by their own standards. And and people who say yes to the question, how many people on earth know if you crushed it yesterday, or just totally founded it? And, and that’s the vast majority of entrepreneurs, they’re working in an environment. I don’t know about you. But you know, even people have got very supportive spouses who are part of the journey. They kind of insulate that those people from how they’re actually doing Hey, honey, how’s your day? Oh, good, busy, that you don’t really get into the fact that from 11am to 1pm, you just scroll through Facebook and read a few BuzzFeed articles. And like, do you donate 100% of that, that isolation effect that when you decide to become when you decide to start something and go off and be the captain of your own fate, the sort of master of your soul, you simultaneously by and it’s never been easier to do, that’s never been a better opportunity to do that. But when you it’s a double edged sword, that decision because it immediately takes you out of the environment that humans are hardwired to perform, and which is being a part of something larger than ourselves, you know, having a group and being accountable. And you know, we’re social primates hardwired to thrive, when we’re when we’re, when we’re when we’re working with others. And for so many entrepreneurs, as you said, it’s lonely at the top and that loneliness, that isolation, I think is the most misunderstood sort of social pathology of our time. And that’s, that’s, that was the thread I pulled on that got me started with him in action.