Peggy O’Flaherty is the Chief Community Officer and Co-founder of Mavely along with Sean O’Brien and Evan Wray. Mavely is a company solving the issue of rising customer acquisition costs for direct-to-consumer brands while driving consumer product discovery and additional income for everyday families.
Mavely helps build growth opportunities for millions of retailers and entrepreneurs by fostering a relationship between brands and their advocates. They have a community of over 25,000 creators and entrepreneurs and service over 200 brands. Before Mavely, Peggy co-founded OneParish, an app designed to foster engagement within church communities.
Here’s a glimpse of what you’ll learn:
- Peggy O’Flaherty talks about Mavely and their services
- How Mavely helped Procter & Gamble engage women for a niched campaign
- The power of brands connecting to their most prominent advocates
- How e-commerce retailers can leverage Mavely for the holiday season
- Peggy shares how she and her co-founders met and why they clicked
- The setup and wisdom of the Mavely advisory board
- Mavely’s ideal clients
In this episode…
With media buying, customer acquisition costs will continue to rise — but what can brand owners do about it? How do you reach your ideal customers and turn them into advocates for your brand without paying cut-throat prices? No better way than to engage everyday people.
Consider it word-of-mouth at scale without the hassle of building a community from scratch. That’s precisely what Peggy O’Flaherty and the team at Mavely provide to help brands amplify their message organically. Do you want to learn more?
Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Co-founder and Chief Community Officer at Mavely, Peggy O’Flaherty. They discuss the power of brands connecting to their most prominent advocates, generating word-of-mouth marketing at scale, and more. Tune in for free.
Resources mentioned in this episode:
- Peggy O’Flaherty on LinkedIn
- Email Peggy O’Flaherty: [email protected]
- Sean O’Brien on LinkedIn
- Evan Wray on LinkedIn
- Hooked: How to Build Habit-Forming Products by Nir Eyal
- The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture by Scott Belsky
- The Pope & the CEO: John Paul II’s Leadership Lessons to a Young Swiss Guard by Andreas Widmer
- “Utilizing Micro-Movements with Lee Richter Co-Founder of MyPetThrives.com & GoAskLee.com”
- “InformationExperts.com: How to Create an Exceptional Advisory Board, Beating Cancer, & Her Bucket List -with Marissa Levin [Big Lessons]”
Sponsor for this episode
At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.
We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work.
When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.
The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI, which is the most important component. Plus, our podcast production company takes any heavy lifting of production and distribution off your plate.
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We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.
Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, YPO, EO, Lending Tree, Freshdesk, and many more.
The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.
Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.
Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.
Insider Stories from Top Leaders & Entrepreneurs…
Dr. Jeremy Weisz 0:19
Dr. Jeremy Weisz here, Founder of InspiredInsider.com where I talk with inspirational entrepreneurs and leaders and this is part of the top women leaders series and Chicago business leaders series. And before I formally introduced Peggy, and Mavely, I always like to point out Peggy’s some other episodes that are cool that people should check out. Lee Richter, the built in sold of veterinarian hospital has a certain number of other successful businesses in the pet space, which we’ll talk a little bit about because Peggy has some companies in that space that they’ve helped and Marrisa Levin talked about how to create an exceptional advisory board and about beating cancer, you can check that out and Peggy has created an amazing advisory board. So we’ll talk about some of the people on that and including Tim Connors and some other people and before we get into it, this episode is brought to you by Rise25 the Rise25 we help businesses give to and connect to their dream 100 relationships, partnerships, and we do that by helping you run your podcast and you know, the same thing I think is for you. The number one thing in my life is relationships. I’m always looking at ways to give to my best relationships and to profile them to shout from the rooftops what they’re doing, what their company’s doing, so other people can find out about it. So if you thought about podcasting, go to Rise25.com we’ve been doing it for over a decade. I was saying it before people even knew what a podcast was saying everyone should have a podcast so your questions go to Rise25.com, contact us. And big thank you to Haley Zollo, who introduced today’s guest she’s Principal at Starting Line, a Chicago based early stage venture capital fund. They’ve invested in companies like Cameo Catch co Ross Gordon founded as a good friend, Spot Hero Jeremy Smith has been on the show as well as is Ross. So Peggy O’Flaherty, Co-founder of Mavely with Sean O’Brien, Evan Wray. Peggy is a serial entrepreneur with three successful acts that she co founded OneParish before growing the faith in app designed to foster engagement church communities. And Mavely helps build growth opportunities for millions of retailers and entrepreneurs by fostering the relationship between brands and their advocates. and Peggy’s gonna get deeper with that. But they have a community over 25,000 creators and entrepreneurs, over 200 brands. And she’s really built a career and bringing together brands and women, and the most impressive out of everything. Peggy, in my opinion, is your mom of five so I’m not sure how you do it all. But thanks for joining me.
Peggy O’Flaherty 2:57
Oh, thank you for having me. I was really looking forward to this this morning. And trust me when I tell you I was shuffling off everybody to school with their lunches in the school bus to be able to get ready to be here and and share with your listeners. So
Dr. Jeremy Weisz 3:12
it’s tough, it’s tough. How do you do it? As a mom of five, I mean, I have to and some mornings I’m not even sure how we get out the door.
Peggy O’Flaherty 3:23
I think maybe in a past life I was in the military. One of my one of the words that I live by is the word discipline and and not disciplining, but the idea of a disciplined life. So the idea of having, you know, some goals for our family, you know, we have a lot of you know, structure within our day to be consistent so that, you know, people don’t have to run around and find their shoes in the morning. If we always leave our shoes in the right spot. We don’t have to run around and find the where’s the keys if you keep the keys in the right spot and, you know, taking time to be prepared on Sunday nights for the week, the night before for the next morning. So you know kind of we have like a regiment of a disciplined life that just leads to everybody kind of pulling their weight and makes life a little easier.