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Lee Richter is a successful business leader who many top entrepreneurs call a Renaissance woman. Lee was recognized by the San Francisco Business Times as one of their Top 100 Women Business Leaders in 2019. She has launched a dozen successful businesses in the financial, education and lifestyle sectors. Since 1984, Lee’s company, Richter Communications has helped strategy and public relations campaigns with companies such as Autodesk, Bank of America, Merrill Lynch, and many more. Some of her companies include Richter Design Group, Richter Communications, the Event Planner Association, Holistic Veterinary Care, a Veterinary Hospital which she ran with her husband Dr. Gary Richter, and online community and many more. She is a co-founder of which is a free resource for people who love their pets and want to get the latest information on health and education. Lee also finds time as the founder and Executive Director of the non-profit Pet & Wildlife Fund, which donates veterinary services to pets and wildlife in need. Her claim to fame is being Abbey’s mom – Abbey has done two TED talks before she was 14 and published her first book by age 9.


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Here’s a glimpse of what you’ll learn: 

  • [3:00] Jeremy welcomes his guest, Lee Richter. 
  • [6:00] Lee talks about her daughter, Abbey. 
  • [10:30] What was Lee’s childhood like? 
  • [16:30] Discovering what you really want. 
  • [23:30] Lee opens up about her early career. 
  • [27:30] Surviving a devastating car accident. 
  • [34:30] Lee talks about life after the car accident. 
  • [36:30] Micro-movements and running a veterinary hospital. 
  • [44:30] Thinking through the client journey. 
  • [50:00] Why Lee and her husband decided to develop healthy pet food. 
  • [59:00] Closing thoughts from Lee. 

In this episode…

Do you have what it takes to succeed in today’s business world? What if there was a way to recognize small moments of opportunity that go unnoticed each and every day that could contribute to your success? On this episode of Inspired Insider, you’ll hear from business leader and entrepreneur, Lee Richter. In her conversation with Jeremy, Lee opens up about her childhood, how she recovered from a terrible car accident, why she loves helping animals, how much she enjoys seeing her daughter succeed, and so much more! You don’t want to miss a minute of this fascinating episode featuring Lee’s story! 

Is there someone in your life that matters more than anything else? What would you do for the person that you love the most? Wouldn’t you do everything you could to see them succeed and thrive? After adopting Abbey after her devastating car accident, Lee threw herself head-on into a new phase of life – motherhood. From the moment that Lee became a mother, empowering and encouraging Abbey became her top priority. Hearing Lee talk about the accomplishments Abbey has achieved, and pride she has for her really gives you peek into what makes Lee tick. You can learn more about what Abbey is up to by visiting the link to her website located in the resources section at the end of this post. 

Have you ever had an experience with someone who really wanted to get to know you? Beyond the surface questions and small talk – what does it look like to really get to know someone? The truth is – most people are not equipped to dive deep and have a substantive conversation with an acquaintance. If you want to be known as a good leader who thinks deeply, not just broadly, you need to learn to ask the question behind the question. Why not try leading with questions, what do you have to lose?  

Let’s face it; most people will go their whole lives without having to really face their own mortality until they are close to the end of a long life. How would you respond if you were faced with a life or death situation tomorrow? Would you be prepared to face the severity and finality of death, or would you begin to panic and lose control? When she was faced with a life and death situation, Lee was able to put her life in the hands of her husband. Working hard to put together the best care plan possible for her, Lee’s husband oversaw her recover, that cost over $1 million. 

Do you ever find yourself wondering how certain leaders and business owners can achieve the level of success they enjoy? Did they make a wish on a shooting star, or was it some other lucky opportunity that happened to break their way? The truth is, success is about more than just luck – you have to put in the effort! You need to learn to recognize “Micro-movements” – the little steps you can take each day to inch closer to the goals you’ve set. What can you learn from Lee’s story and her experience with Micro-movements? 

Resources Mentioned on this episode

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