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Monika Mikowska is the CEO of Mobee Dick, a research and design services agency for Polish and international clients with a team of 30 professionals and 3.6 million PLN revenue in 2019. Before she became CEO in 2017, Monika was the agency’s Sales and Marketing Director for five years. She helped them close deals up to 3.8 million PLN in revenue selling consultancy and design.

Monika is also the Engagement Chair for the Entrepreneurs’ Organization (EO) Poland Board and the Women Recruitment Expert.

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Here’s a glimpse of what you’ll learn:

  • Monika Mikowska talks about what to do before setting up a website
  • Common website mistakes brands make
  • How is Monika serving the FemTech industry and beyond?
  • What EO Poland is doing for Ukrainian refugees
  • Is the war in Ukraine affecting life in Poland?

In this episode…

Mobee Dick, an agency out of Poland, is helping companies create products that users want — not what the brand thinks users want. They are doing it through user research services and user interface design. Led by today’s guest, Monika Mikowska, Mobee Dick is seeking global partnerships.

Monika is also a part of EO Poland, which has funds helping Ukrainian refugees and is open to donations. Want to learn more about Mobee Dick, EO Poland, and how you can partner with them?

Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the CEO of Mobee Dick, Monika Mikowska. They discuss what to do before designing a web app and website mistakes brands make. They also talk about Monika’s work with EO Poland, how you can contribute to helping Ukrainian refugees living in Poland, and more.

Resources mentioned in this episode

Sponsor for this episode

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Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90xAtariEinstein BagelsMattelRx BarsYPOEOLending TreeFreshdesk, and many more.

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Episode Transcript

John Corcoran  0:22  

Hey everybody, this is John Corcoran with Dr. Jeremy Weisz. And this episode is a little bit different. This is a live interview that we recorded at the Global Leadership Conference from Entrepreneurs’ Organization, where some of the best entrepreneurs from around the globe gathered in Washington DC, to share ideas and to learn about entrepreneurship. And of course, this episode is brought to you by Rise25, where we help b2b businesses to give to and to connect to their dream 100 relationships and partnerships, helping you to run a podcast so that it generates a referral pipeline and ROI.

Jeremy Weisz  0:57  

Yeah, I mean, John, after both of us have been podcasting for over a decade, the number one thing in our life is relationships. And we’re always looking at ways to give to our best relationships. And we found no better way to do that over the past decade than to profile the people in companies we admire and shout from the rooftops what they’re working on. And this interview is no different. So if you’ve thought about podcasting, you should go to To learn more, or email us at [email protected] Thanks, everyone, enjoy the interview. Enjoy.

Jeremy Weisz here, we’re live at EO’s Global Leadership Conference. And this is brought to you by Rise25. I’m here with Monika Mikowska, talk to people about your company and what you do.

Monika Mikowska  1:50  

Yeah, my name is Monika, nice to meet you. Thank you for having me. I run UX design agency, you can call us also design and research company. So basically, we work with corporate clients, we build for them, digital products and services. So this is what we do we focus on design and research and the whole process of building digital product or service,

Jeremy Weisz  2:14  

we are talking about why is that important? Because people are like, Oh, just throw up a website? What do you actually do and why is it important?

Monika Mikowska  2:22  

This is important because you know, people who design who usually design or develop that kind of website, they are locked in the conference room, and they think they know better what user wants, what how people behave, how people use digital products, but they are their eyes become open when they can actually listen to their real customers, real users, and just change their point of view that they are doing this in some kind of other way that they thought and this might be even sometimes, you know, revolutionary for their businesses to understand them. So it works, it can work and can be beneficial in many ways. For instance, it always it also can help when they have some kind of idea for developing a new mobile application, which will serve some kind of their business needs that they have in mind. But they can come to us and then they can just test the idea. So the very initial phase of let’s say, of the project, and they can learn that this is not what their customer needs, so they can earn this knowledge before they start designing it, you know, so they can just come to us, they can approach us just for for user needs Research Services, and that’s it that will be really beneficial for them, they can save a lot of money with not developing products that they won’t fit to the market, right? So that’s one thing, you know, just just just just just having a value at the very beginning of the of the of the ideation of the product, but then when you when you when you do that, then you’re pretty much clear and okay that the idea is fine, but then you start designing it still at every stage of designing phase you can do the the double check with with your target group, yeah, if this is what we are having, is this something that’s used their needs, right? So it’s super beneficial if the development process which requires a lot of you know, developments, competences, design or competencies also includes the the team of researchers who can just make a guarantee that this is something that user want.

Jeremy Weisz  4:48  

I want to hear about mistakes, I’m sure my my site has a ton of mistakes and everyone out there is listening like what should I be looking at and you probably see over and over all these companies making mistakes I want to hear What kind of mistakes that you’ve seen people make, and I’ve been on sites, you’ve been on sites where I’m like, frustrated, I don’t know where to go and people bounce off the page. So it’s real lost revenue from people coming to the page and not knowing what to do and getting frustrated. And like, I don’t want to go back there. So what are some big mistakes when you they probably hit? Here’s the Monika, here’s the site, what should we do? What are some big mistakes that you see,

Monika Mikowska  5:25  

you just mentioned, the one of them, you know, that people don’t know what to do. So they just go out of the page. But they are, you know, mislead. But by the words that the websites use, and especially in the bigger businesses were working with corporate clients, which means that there are real big companies, they employee they employ, I don’t know, 1000s of employees. So that means that, for instance, some part of the content on the website, maybe prepared by some one department, right. And the other part of the website is prepared and written by by some some other department fragment. Yeah, it’s in this is the content is made in silos. So this is what we said, right? But the user doesn’t know that, right? So user jumps on the website, and for instance, we work with the insurance company, right, a Polish insurance company, and what we did and how we helped them was to the first do the audit of what’s happening in terms only in terms of wording, wording, content, you know, how user is misguided misleaded by by the different words, which describe actually the same thing, the same service, or the same action that is required by the user, you know, the same the buttons on the website should look like, should look alike, like the same, but on a different parts of the website, they have, for instance, different colors different. taxing on the on the bottom, so yeah, it’s confusing for the user. So again, managers in cooperation know, how does it works and how, and why they bring that kind of solution to the website, but the user who is in front of the computer, has no clue has no idea. And we should guide the user in every possible way, not only with the UI user interface, how the user interface looks like, I mean, you know, in terms of, of information, architecture of look and feel of the website, but also the wording, you know, how we use the words. So for instance, we can help our clients to, to book to prepare, content guide. To and give the team to the clients, like, you know, like, like a Bible like a guidance how to, how to prepare how to organize all the wording on the on the website, right.

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