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Lyn Wineman is a marketing veteran with over 30 years of experience, and her award-winning work has helped many national, regional, and local organizations achieve their goals.

Lyn is the President and Chief Strategist at KidGlov, a boutique advertising agency. She leads a diverse team of passionate and talented professionals to drive growth through strategic branding and marketing communications. KidGlov has been recognized multiple times as one of Lincoln, Nebraska’s best places to work. It recently completed its B Corp certification.

Before KidGlov, Lyn held many key leadership roles, including the President of Pickering Creative Group, Senior Vice President of Swanson Russell Associates, and Marketing Director of Tabitha.

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Here’s a glimpse of what you’ll learn:

  • Lyn Wineman talks about KidGlov and what they do
  • The KidGlov branding process: a case study of HopeSpoke
  • Why managing expectations is critical for agencies
  • Purpose-driven marketing tips
  • Dealing with implicit bias in campaigns
  • Why you need diversity of staff
  • How Lyn is handling a controversial campaign on vaccination for kids
  • Understanding staff retention through a solid culture

In this episode…

Since the reopening of businesses after the pandemic’s lockdown, brands are seeing that consumers and employees are more interested in aligning with companies that are making a positive impact in the world. But a positive impact doesn’t mean your business has to give away products.

Your business can be impactful even through marketing — and that’s where purpose-driven marketing comes in: you can communicate why your brand exists and its impact on the world. But the first step is to let go of your implicit bias and open the doors for your brand to make a positive change. Want to find out more?

Listen to this Inspired Insider Podcast episode with Dr. Jeremy Weisz featuring Lyn Wineman, the President and Chief Strategist at KidGlov. They discuss the purpose-driven marketing process, dealing with implicit bias, handling controversial campaigns, and more. Stay tuned.

Resources mentioned in this episode

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Related Episode(s): 

Sponsor for this episode

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Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.


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Episode Transcript

Jeremy Weisz 0:19

Dr. Jeremy Weisz here, Founder of where I talk with inspirational entrepreneurs leaders and today is no different. I’m here with Lyn Wineman of KidGlov and Lyn, I always like to point out other episodes people should check out of the podcast. You know, since this is kind of the agency theme, I did two past episodes of Jason Swenk, actually in one where he talks about what he looks for in purchasing agencies because he has a separate company that actually purchases agencies. That’s a really interesting one. Todd Taskey episode with him, he actually helps sell agencies, which is interesting. And so he kind of pairs private equity with agency, and he’s got a podcast, the second bite podcast and some of the agencies he sells makes more on the second bite than the first bite. So check that out. And many more on This episode is brought to you by Rise25 at Rise25 we help businesses give to and connect their dream 100 relationships. And we do that by helping you run your podcast. You know for me, Lyn, the number one thing in my life is relationships. I’m always looking at ways to give to my best relationships. And I found no better way over the past decade than to profile the people in companies I most admire on the podcast and share with the world what they’re working on and what they’re doing. So if you’ve thought about podcasting, you should and we’re gonna talk about Lyn’s podcast to go to Learn more. If you have questions, you can email us at [email protected] And I’m excited we have Lyn Wineman, she’s a marketing veteran. When I say marketing veteran, what I mean is, she has over 30 years of experience and her award winning work has helped a multitude of national, regional and local organizations achieve their goals. KidGlov has been recognized multiple times as one of Lincoln, Nebraska is best places to work. And recently, I don’t know how recent it is, but it has completed their B Corp certification. It is not easy to get a B Corp certification. I’ve had several other guests on the podcast. It’s rigorous. So it KidGlov Agency for Change podcast, you can check it out. And it’s KidGlov. So Lyn, thanks for joining me.

Lyn Wineman 2:40

Ah, Jeremy, thank you for the very generous introduction. And I have now got those two podcasts on my list of must listen. So thank you so much good ones.

Jeremy Weisz 2:51

Yeah. Tell us what KidGlov does and in what you do there?

Lyn Wineman 2:56

Absolutely. We are a marketing branding and advertising agency, we call ourselves boutique. Because we have about 25 people. We’re fairly small in the overall agency world, but it allows us to pay a lot of high attention to our clients. And the name KidGlov is all about taking great care of both our clients, their brands, and then our people with inside of our culture as well.