Lior Sion is Co-Founder and CTO of Bringg, a SaaS technology that improves their client’s pickup and delivery speed, capacity, and customer experience at scale. They’ve helped brands like Walmart, Coca-Cola, Panera, KFC, and many more.

Lior was previously CTO of GetTaxi and Clarizen. He is a serial entrepreneur with years of experience and know-how in disrupting the delivery industry.


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Here’s a glimpse of what you’ll learn:

  • Lior Sion talks about how Bringg found product-market fit
  • How Coca-Cola became one of the first adopters of Bringg
  • What Lior learned from the relationship between Bringg and Walmart
  • Lior explains why he became a software developer and why he initially resisted becoming an entrepreneur
  • Lessons from Lior’s time in the Israeli Army
  • Lior shares how he met his co-founder and how they raised the capital for their company
  • What Lior’s early investors saw in their company and the pull the value of executing your prototype
  • Why ‘charge more’ is the best piece of advice that Lior has received about running his business
  • Why it’s important to challenge customers in order to help them become successful
  • Lior’s low and proud moments in his business

In this episode…

The journey of building a successful startup comes with challenges that founders have to push through. It was no different for Lior Sion when he and his co-founder started Bringg. And although it wasn’t a walk in the park, Bringg is now able to help their clients make delivery efficiency a competitive advantage allowing them to grow their market share.

Tune in to this episode of Inspired Insider as Dr. Jeremy Weisz talks with Bringg Co-Founder and CTO, Lior Sion, about how his company helps businesses through their SaaS technology. Lior also talks about how they zeroed in on a product-market fit early in the game, how they were able to acquire contracts with big companies such as Coca-Cola, the companies they’ll love to add to their client roster, and the challenges that come with being an entrepreneur.

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Episode Transcript

Jeremy Weisz

Dr. Jeremy Weisz here, Founder of Inspired Insider.com where I talk with inspirational entrepreneurs and leaders This is part of top leader series specifically Top Israel Business Leader Series Lior you know, I had Mois Navone from Mobileye and he talked about Mobileye’s journey of being acquired by Intel for 13.2 billion. So,Bringg will probably get acquired for a lot more than that by Amazon or Uber or someone. But um, I talked to Yossi Vardi and Jon Medved, and one of the questions I asked them Lior was, what was your biggest miss when investing okay? And Yossi said he missed on Waze he had the opportunity. Jon Medved said he had the opportunity to invest in Salesforce when it was like because he I guess he knows Marc Benioff, and he, like got offered very, very, very, very early on and passed. So anyways, we’ll talk about that and much more get Inspired Insider.com check out those episodes. This episode before I introduce today’s guest is brought to you by Rise25 I co-founded with my business partner, John Corcoran. And what we do is we help b2b businesses give to and connect to their dream 100 partnerships and clients and give to their best relationships by helping them run their podcasts. And for me, the number one thing in my life, in general is relationships. And I’m always looking at a way to give to my best relationships, we were just chatting that if I Lior recommends any guests to me, I’m going I have committed to putting a Bringg background on my Zoom so that everyone will see Bringg, but I love to give to my best relationships. So if you thought about starting a podcast, you can go to Rise25.com check out more. Today’s guest I’m super excited to introduce to you and I want big shout out to Aya Dobkin for introducing us. She does all things communication. She’s worked with Amex, eBay, PayPal many more. So thank you, Lior Sion is Co-Founder and CTO of Bringg and what Bringg does is a SaaS technology to improve your company’s pick up and delivery speed, capacity, customer experience. If you do any delivery or fulfillment, it’s mission critical and they’ve helped brands like Walmart, Coca Cola, Panera, KFC, and many more. And Lior I was saying, like, do I do a good job explaining it and, and I was actually joking that I was on with a Founder. And I was telling him about it. And by a shout out to Austin Clark, he’s at Moxie Pest Control. And I was saying, this could work for you because someone calls and they give you a window of like, I’m going to come in from 10 to two. I’m not saying this is for Maxi pesto. But for a lot of service companies. What if you can send a text to your customers, they click on it and see exactly where that service professional is in the journeys. You’re not like, Can I go take a quick shower? Can I go quick? Make a quick lunch? Can I let the kids out in the backyard? How is that Lior? Is that? Is that accurate?

Lior Sion

It’s pretty accurate. It’s the first Yeah, thank you for having me. I’m also excited to be here with the likes of Vardi and others but but yeah, I mean, I mean, this is part one part of it. This is the customer experience part and you’re very accurately describing it. I think the other thing is the time wasted for the company itself, when you know when the services will arrive and wait. So it’s like Like I said, the beginning its efficiency, its customer experience is reducing cause it’s everything fulfillment. You know, if you’re if you want to have like real experience for your customers, if you have to be efficient, especially now with COVID-19. And everything that’s happening, Bringg is there for you.

Jeremy Weisz

So it’s a big money saver and time saver.

Lior Sion

It’s it’s a change in consumption, you have to do it. And it saves you money. So you don’t have

Jeremy Weisz

the magic of any companies always trying to attain is product market fit. Okay, so you were toe to toe with some of the biggest early on biggest names and they were giving you feedback and telling you what they liked what they didn’t like. Talk about maybe we’ll talk about Walmart, Coca Cola, what would a Coca Cola tell you? How did you describe them? What were they telling you?

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