Laura Gale is the founder of Gale Creative Marketing. She started Gale Creative to help entrepreneurs and marketers to write, publish and market books that transform their businesses. She is certified by Digital Marketer in content marketing, conversion funnel optimization, and traffic acquisition, and has a degree in writing and publishing.

 

 

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Here’s a glimpse of what you’ll learn:

  • [2:55] Jeremy introduces his guest, Laura Gale.
  • [6:15] Laura talks about her experience working with the Twilight books.
  • [8:30] What it was like working with JK Rowling’s post-Harry Potter books.
  • [12:50] How working on memoirs is a whole different animal.
  • [15:15] The value of meeting with someone face to face.
  • [19:45] Lessons learned from direct response marketing.
  • [23:00] Laura shares an innovative way she reached out to someone via mail.
  • [26:15] Creating content for ecommerce businesses.
  • [29:45] What was it like to leave the publishing industry?
  • [35:15] Laura talks about what it is like working as a Ghost Writer.
  • [37:40] Finding the right content – silence helps.
  • [41:50] How Laura helps clients launch a book BEFORE the book is written.
  • [47:00] Which one is better – self-publishing or traditional publishing?
  • [51:40] How to make the most out of a book launch.
  • [55:10] Laura talks about her book – “How To Write This Book.”
  • [1:00:05] A low moment from the journey.
  • [1:02:30] A proud moment for Laura.

In this episode…

Have you ever thought about writing and marketing a book to increase exposure for your business? Is the thought of writing a book too intimidating for you? What would it take for you to write a book? On this episode of Inspired Insider, you’ll hear from entrepreneur and author, Laura Gale. In her conversation with Jeremy, Laura opens up about her experience in the publishing industry, what it was like working with J.K. Rowling, why she loves helping fellow entrepreneurs, challenges she has faced, and much more. You don’t want to miss a minute of this fascinating episode featuring Laura’s story!

Can you imagine working with the likes of J.K. Rowling, Stephenie Meyer, and other famous authors? What an amazing experience! While it was an opportunity of a lifetime – Laura Gale says that working with those authors had their fair share of challenges. The sheer scale of coordinating and marketing a book with such a famous author is no small feat. While working with those authors and many others – Laura learned key skills that would help her later on in her career when she decided to leave the traditional publishing industry behind.

Why do entrepreneurs do crazy things like leave the comfort and safety of their careers and head out into open and uncharted waters? The truth is – they want to bring something to the marketplace that they know only they can bring. Leveraging her experience in the publishing industry – Laura set out on her own. The journey wasn’t all sunshine and roses – she faced her own set of challenges as she forged her path. Through all the difficulty that came her way, Laura remained convinced that more entrepreneurs and leaders needed to tell their story – that’s what keeps her going.

Did you know that writing a book could help you expand your platform? It’s true! From politicians to business leaders – more and more leaders are taking the time to tell their story. While old school institutions like newspapers and traditional TV networks are going the way of the dinosaur – books still resonate with people. Something about telling your story – especially in a raw, honest, and compelling way – really connects with a wider audience. Just take a look at Amazon and the HUGE numbers of book sales – both traditional and audiobooks! If you haven’t considered it before – give it another thought – writing a book might be the right move for you and your brand.

If you want to make an impression and get a result you’ve never had – you’ve got to do something outside of the box. Too often, business leaders get so focused on doing things the same way – that they fail to innovate! Laura Gale learned that if she wanted to make an impression on people – she had to get creative. From unique mailing efforts to taking the time to meet with an individual face to face – whatever broke from the same tired script – Laura tried it. Guess what? It worked! Laura began to receive positive results from her efforts. What can you learn from Laura’s story?

Resources Mentioned on this episode

Sponsor for this episode

Rise25’s mission is to connect you with your best referral partners and customers.

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Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

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