Product Failures are one of the many obstacles Kimberly Crupi Dobbins has had to overcome as the founder of Simple Squares organic nutrition bars. She bootstrapped the company after going on a sabbatical from her previous company, Morningstar. She went from making the bars in her kitchen to selling over 1 million bars in year. They are sold in Whole Foods, Starbucks, and many more large scale retailers.
Here’s a glimpse of what you’ll learn:
- [0:10] Jeremy’s introduction to this episode with Kimberly Dobbins.
- [1:25] The lowest moment in Kimberly’s journey and how she pushed through.
- [4:13] The proudest moment in Kimberly’s journey until now.
- [6:02] How Kimberly felt when Starbucks approached her about her products.
- [6:15] Kimberly’s advice for new and growing companies.
In this episode…
Nobody who’s built a company on a product wants to see what Kimberly Dobbins saw when she picked up a box of her nutritional bars that were about to ship. A slimy goop was oozing out of the cracks of the box. Dealing with a product failure like this can be one of the lowest times for the business.
On this episode of Inspired Insider, you’ll hear how Kimberly Dobbins, founder of Simple Squares dealt with a massive failure in her product because of faulty ingredients and how she overcame the issue. It’s a great example of what entrepreneurs face and how they need to persevere to find success.
On this episode, you’ll get to hear Kimberly Dobbins tell the story of how Starbucks approached her to begin providing her nutritional snack bars in their shops and what it felt like to get that kind of affirmation for her product that was only 5 years old at the time.
If you want to hear how a successful woman entrepreneur struggled through one of the lowest moments in her business building journey, this episode is for you. Kimberly Dobbins shares her product failure story and why she continued to push through in spite of the difficulty.
Resources Mentioned on this episode
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