Kevin Thompson is an expert at the most critical aspect of life and business, which is relationships. He is the Founder of Tribe For Leaders, a platform that brings established business leaders together at the right time for the right reasons to facilitate and support strategic growth and new-found revenue.

Kevin is also the creator of The Partnership Playbook, a system that’s helped countless entrepreneurs and professionals in completely different niches and markets to create hugely successful strategic partnerships worth millions of dollars.

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Here’s a glimpse of what you’ll learn:

  • Kevin Thompson shares his philosophy on strategic partnership
  • Kevin discusses a case study that showcases the power of strategic partnership
  • What Kevin’s business was like before he entered into a strategic partnership
  • Lessons Kevin has learned from his strategic partner
  • Why it’s not better to give than to receive when building strategic partnerships
  • How to be a better receiver
  • Kevin talks about the strategic relationship-building platform, Tribe For Leaders
  • What to expect from joining the Tribe For Leaders
  • The benefits of having a strategic partnership
  • Sidetracked dreams, tough job on a fishing boat and more, Kevin shares his life’s hustle story before success

In this episode…

How quickly would your business grow if you had access to accomplished entrepreneurs who would not only tell you what to do but would go out on a limb to help you succeed? And in turn, you also get to help them achieve their own goals. This is the kind of relationship Kevin Thompson describes as strategic partnerships, and he not only believes in how beneficial they are, he is also an expert at facilitating them.

In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz talks with Kevin Thompson of The Partnership Playbook to talk about strategic relationships and why it’s a good idea to foster them. Tune in as Kevin shares the tremendous value Kevin has enjoyed from strategic partnerships, how he helps entrepreneurs and leaders facilitate strategic relationships, and how these connections has allowed individuals to unlock new opportunities and more.

Resources Mentioned on this episode

Sponsor for this episode

Rise25’s mission is to connect you with your best referral partners and customers.

We connect you with strategic partnerships through our done for you podcast solution which is the best thing I have done for my business.

Our Done for you Podcast service – We help your company completely run and launch your own podcast and make sure you get ROI from it.

We distribute your show across more than 11 different channels (spotify, google play, itunes, and many more) including a dedicated blog post and social media. You simply show up and talk and we do everything else. Our team has been working with podcasters since 2009. I personally credit podcasting as the single best thing I have done for my business and my life. It has allowed me to connect with the founders/ceo’s of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, and many more. Besides making best friends and finding my business partner, podcasting has led to relationships with countless customers and referral partners.

The most important piece that most are missing is the right strategy and we make sure our clients get ROI so it becomes one of the most valuable parts of your strategic partnerships.

Since this requires a lot of humans (we have operations, developers, writers, audio editors, video editors) to do the work we have limited bandwidth and only want to work with the right company. If using a podcast for strategic partnerships, content marketing, and increasing clients and referrals sounds interesting to you go to www.Rise25.com and contact us or email support (at) rise25media.com.

If your company wants to attract and connect with your highest level customers and referral partners then you can learn more and contact us to find out if your company qualifies at Rise25.com.

Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.


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Episode Transcript

Jeremy Weisz
Dr. Jeremy Weisz here, Founder of inspiredinsider.com I talk with inspirational entrepreneurs and leaders. Some of you’ve heard of some you’ve never heard of, you know, p90x founder, Tony Horton. You know, Kevin, when I talk about this, I like talking about some of the challenges and low moments because we’ve all had those on our journey, and it makes us real. And, you know, he talked about when he was, you know, he’s obviously sold hundreds of millions of dollars of p90x, but he was a street mind. So he made money, food and rent money by putting his head on the street and being a street performer. I had a guy, Mois Navon, who is the founding Engineer at Mobileye, which basically fuels the atomic This vehicle and they sold their company to Intel for $13.2 billion. But what struck me was he had to go back. He had to keep taking pay cuts, pay cuts, pay cuts, because they’re working really long hours for a little pay. And he had to go back to his wife and kids and basically to say, hey, all extracurriculars done. No more eating out, no more niceties. Like we can’t afford it. And basically, they pulled them out of all their extracurriculars. Because of the grind that it took to get there. You know what I mean? So check out that many more inspiredinsider.com, I really like talking about the true to life stories on the journey. And this episode is brought to you by Rise25. I co founded with my business partner, John Corcoran, who Kevin also knows, and we help b2b businesses connect their dream 100 clients and we do that by helping you run your podcast and we want to make sure that the podcast has amazing content, but it also helps you generate ROI and ROI is from relationships and There’s no better perfect guests from today to talk about relationships than Kevin Thompson, when I think of relationships, he’s like the top three people that enter into my mind. Beyond just relationships with podcasting, I consider it leaving a legacy for my guests. For myself and my guests, and you could check out the about page on inspiredinsider.com was an interview with my grandfather, who was a Holocaust survivor, and he talks about surviving Nazi Germany. And that legacy lives on because of the interview the Holocaust foundation did with them. So, we’ve been doing this for over 10 years. If you have questions, feel free to email us at [email protected] or go to rise25.com So, Kevin, I am super excited to chat with you. You know, it’s funny. I’m gonna give a formal intro to Kevin in a second if you don’t know him, which you should. And, you know I was interviewed earlier today with a man by the name of Steve Adams. Okay, Steve Adams runs tigerneuro.com And I was like Steve, oh, what’s going on? He’s like, I just got off of a two hour zoom call. I go, what were you doing on a two hour zoom call? And he goes, I was with this group called Tribe For Leaders. And people can check out tribeforleaders.com. If it’s under. You know, they’re revamping it. So you should go there anyways. I’m sure by the time you visit it, it’ll be there. And I go, you know, I know Tribe For Leaders. And he’s like, yeah, Kevin Thompson runs it and like Kevin’s the best. And he’s like, it’s this amazing group, where like minded founders, entrepreneurs get on, they share, they help each other and then they you know, the group kind of rotates every so often so you get to meet more people and, you know, push through different challenges, opportunities, meet more people as far as opportunities go, strategic partnerships. So it was just funny. That was the timing and also Eric Douay The other day I was talking to him. And he’s like, Kevin the best you need to have Kevin on the show I’m, I already have him on the show. He’s coming on the show. Okay. And Eric runs Fair Merchant Solutions, who helps him helps high risk industries like hotel travel and many many other different industries with payment processing grocery you name it. So, um, Kevin is one of the biggest givers I know. He is an expert in my opinion, at what is the most important aspect of life in business, which is relationships. He creates profitable Win Win relationships in a number of ways and we’ll hear about his methodology his strategy what he does he’s gone from being an army to if you picture the Deadliest Catch he was there Deadliest Catch fishermen crazy stories air to carpet cleaner to online marketer to I call you Kevin strategic relationship business builder that’s what I just call you in my mind. You can check out tribeforleaders.com so lyrically I’ll just highlight that she just said Rockstar connectors. So, um, Kevin, thank you for joining me. This is a long time coming.

Kevin Thompson
Yeah man, Jeremy, I’ve met my pleasure. I mean, this iscool, because it’s been a while since you and I have seen each other and it’s just cool to be back together just having a conversation, man.

Jeremy Weisz
You know, when I was talking to Steve Adams, I was like, you know, we aren’t living in the same city but whenever he comes to Chicago, we definitely go to dinner and love hanging out. I would love to start off just hearing your well we’ll talk about the journey and some of your amazing stories but um, strategic partnering, your philosophy methodology around strategic partnering,

Kevin Thompson
You know, his thing so many people, so many entrepreneurs like views, strategic partnering. You get people reaching out to you all the time, and I’m sure you’ve experienced this where they’re like, Hey, you know, we should do this thing together and You know, if you help me out, I’ll share revenue with you or, you know, we can make all this money together and, and I’ve been approached with that message so many times over the years and it just kind of falls on deaf hands. And you know, what, what’s most important is the relationship like you said, you know, and the, the, there’s, you know, my friend Travis talks about the different kinds of relationship capital, the different types of capital, excuse me, and he uses timer as an acronym for that. And it’s, you know, time, identity, money, energy and reputation or also also relationships. And, and usually, when we’re looking at strategic partnering, we need to look at how can we help further our partners relationship with their audience, with their followers with their sphere of influence, their, you know, whoever that is, and when we come from that standpoint of just being of service, that’s When we get cooperation and once we’ve, once we’ve got some attention, now it is upon us to give them a great experience in partnering with us from from beginning to end. And that does not always include how much money we’re going to make together. And so you know, it’s all about treating people the way that we would want to be treated. And it’s really Jeremy, it’s that simple. It’s that simple.

Jeremy Weisz
You know, you’re talking about being of service. I’ve never seen someone who does such a high touch, you know, introductions strategic partnership, meaning when you introduce people, you follow up, you know, you’re just like, okay, go at it, you have a way of I want you to maybe talk a little about that you actually follow up with people and you see how it’s going talk a little about the fall. I mean, not only introducing but there’s a follow up process to that.

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