Kasim Aslam is the Founder and CEO of Solutions 8, a top-ranked Google Ads agency. He’s a Traffic Coach for DigitalMarketer’s elite coaching program and was selected to help create DigitalMarketer’s paid traffic certification. He is a contributor at the Driven Mastermind and is a Co-host of Perpetual Traffic, one of the most respected marketing podcasts.
Here’s a glimpse of what you’ll learn:
- Kasim Aslam talks about what they do at Solutions 8
- What the future holds for online traffic and Google Ads
- Why you should consider Google recommendations when setting up ads
- The failure that shaped Kasim’s approach to life and business
- Learning the best-kept secrets to offshore hiring
- Maintaining company culture when you have staff worldwide.
- How Kasim helped a client achieve a 15,000% return on ad spend
- The dynamics of digital ad agency pricing
- Google search ad review and how to do it on the spot
In this episode…
There are many benefits to operating your business with an offshore team: from labor savings cost to diversity and access to unique talents from all over the world. However, only some business owners know how to get the best people to join their team.
Another pain point is maintaining culture when you have a diverse and international team. What if there was a method, however, to get the best talents from different regions, make them a part of your team, and better serve your clients?
Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, featuring the Founder and CEO of Solutions 8, Kasim Aslam. They discuss Kasim’s secrets to successful offshore hiring, maintaining culture, the future of Google Ads, the dynamics of agency pricing, and lots more.
Resources mentioned in this episode
- How Two Simple Tweaks Resulted in Scaling Ad Spend from 20K to 200K Per Month With Ralph Burns of Tier 11
- How to Set and Achieve Goals With Ian Garlic, Founder of Video Case Story
Sponsor for this episode
At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.
We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work.
When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.
The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI, which is the most important component. Plus, our podcast production company takes any heavy lifting of production and distribution off your plate.
We make distribution easy.
We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.
Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, YPO, EO, Lending Tree, Freshdesk, and many more.
The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.
Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.
Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.
Insider Stories from Top Leaders & Entrepreneurs…
Jeremy Weisz 0:19
Dr. Jeremy Weisz here, Founder of Inspiredinsider.com where I talk with inspirational entrepreneurs and leaders, you know, Kasim I had two teeth taken out. So I’m wearing a retainer. So I like a lispy sound. So that’s where that comes from. So can he sell smart, my first to buy top top two teeth, when I hit a rollerblading accident face planted, and so I don’t have those. So I’m getting surgery, but I just roll through whatever. So we you know, one thing I do want to mention, Kassim I’m gonna formally choose Kasim Aslam A second of Solutions 8, you can check out his website at Sol8.com. But Kasim is like to mention other episodes, people check out the podcast, you know, and reference Tier 11 who you know, well, he’s a partner in crime of the, you know, the podcast for Perpetual Traffic, and Ian Garlic, of Videocasestory.com who made sure this happened today, just a great human being. So check those both those episodes out, run inspiredinsider.com And before I formally introduce Kasim This episode is brought to you by Rise25 and it Rise25 we help businesses give to and connect to their dream 100 relationships. And how do we do that we help you run your podcasts. You know, for me, the number one thing in my life is relationships. I’m always looking at ways to give to my best relationships. And I found no better way to do that than to profile the people and companies I most admire on this planet. And profound feature them on my podcast. And I’ve been doing that for over a decade now. And so I think if you have a business, you should have a podcast Kasim will probably agree with that. And if you have questions, go to Rise25.com or email us support at Rise25.com. I am excited to introduce Kasim Aslam is the Founder and CEO of Solutions 8, which is a top ranked Google Ads ad ad agency. He’s a Traffic Coach for DigitalMarketer’s elite coaching program. He’s been hand selected by Ryan Deiss and their team to help create digital marketers paid traffic certification. He’s a Co-host of Perpetual Traffic, which is one of the top marketing podcasts. And also we’ll talk about Drivenmastermind.com. Which Kasim is a part of and so if you are a high level entrepreneur that wants to grow, you can you’ll be able to check out drivenmastermind.com and Kasim. thanks for joining me,
Kasim Aslam 2:44
Jeremy, thanks for having me.
Jeremy Weisz 2:46
Tell us a little bit about solutions. And what you do.
Kasim Aslam 2:51
We’re the best Google Ads agency on the planet. We’re also exceedingly humble. I can see that. Jokes aside, I like to tell everybody that I’m the world’s greatest failure because I’ve I’ve failed at everything twice. And the interesting thing about Google ads is it rewards ongoing and intentional failure, which is why I think we got really, really good because 95% of all online ads fail roughly speaking, testing, right?
Jeremy Weisz 3:17
Failure, testing with
Kasim Aslam 3:19
heavier and so we’ve we’ve been able to kind of crack the code on a lot of things that you know, as of yet, I don’t know had been cracked, specifically Google’s new product performance Max, which is it’s the most disruptive thing I’ve ever seen in the world of digital marketing. And for some weird reason. People don’t want to talk about it. Agencies are kind of hiding from it, which I think is interesting, and also very telling. You know,
Jeremy Weisz 3:43
we were talking before we hit record and one of the things that’s on your mind is a future of traffic.
Kasim Aslam 3:51
Media Buyers are going to have to experience a paradigm shift that’s tectonic in nature, where they’re going to be irrelevant. Buying traffic used to be driving a Formula One racecar, you’re going 250 miles an hour, you’re making micro adjustments second by second, you’re really in control. Buying traffic now is interstellar space travel at the speed of light. You don’t get to drive the spaceship, you tell the spaceship where to go, you give it your parameters, you serve it, feed it, monitor it, but you have to take your hands off the wheel. And that’s a pretty easy thing to say conceptually, you know, it’s an easy concept to grasp. But what’s funny is, then you throw somebody behind the ads dashboard. And there’s just like, instinct takes over and they start tweaking and playing and there has been an event horizon on the horizon. If I can be redundant here for just a minute where AI truly takes over. And we’ve reached we’ve reached the point where with human influence, the machine does the work and that’s Terrifying for a lot of people so terrifying that I happen to have insight into two of the largest agencies on the Planet Nine figure valuation agencies massive spend under management. They their internal discussion has been we’re not going with performance Max, because we don’t have the control. And we don’t like the reporting. And it’s funny man, because they’re, they’re a horse and buggy manufacturer. And they’re not willing to switch over to the automobile because they just don’t like the way that it works. And like it or not, this is it. This is it. And And what’s funny is, I think I’m 24 months ahead of the curve. So if you’re listening to this right now, go play with performance, man, a lot of people are being really dismissive. I’ve had people say, Oh, it’s Google Ads Express all over again, it’s only selling brand, it’s only display. It’s, you know, and I think it’s going to be I’m trying not to be hyperbolic term, I think it’s going to be 10 times as impactful as when Facebook added ads to the newsfeed, it’s going to be a category Kingmaker on every level of analysis, and then it’s going to usurp and unseat a lot of incumbents. But and I’m kind of excited to see that too, to be honest with you.
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