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Josh Levine is Co-founder and Managing Partner of Color More Lines, a boutique e-commerce agency helping brands grow faster on Amazon and Walmart. Color More Lines is a performance-based agency that delivers true white glove service. In the last two years alone, during the pandemic, they helped eight brands go from zero to 100,000 dollars a month within 12 months of working together.

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Here’s a glimpse of what you’ll learn:

  • Josh Levine talks about how Color More Lines delivers white glove service 
  • How to fix cash flow for e-commerce business
  • Common inventory forecasting mistakes brands make 
  • What to look for in a 3PL
  • The challenge of the supplement category 
  • Off-Amazon funnels that help you sell more on Amazon
  • Why you should consider diversification to Walmart 
  • The performance-based agency, what it is, and how it works 
  • 80/20 principles for new product creation
  • Low-hanging fruits to grow your e-commerce brand 
  • Josh’s lessons from working with Microsoft and Disney

In this episode…

Own an e-commerce brand? One of the many problems you’ll likely deal with is other brands profiting off your Amazon marketing. Not to mention inventory management and the pain of losing your first-page Amazon spot because your forecasting was way off the mark and your product ran out of stock.

If you’re dealing with any of those problems, you want to pay attention to this episode, as Josh Levine talks about clearing all the roadblocks in your Amazon account. You’ll also learn about how your marketing and branding outside Amazon helps you sell more on Amazon and how Amazon is subsidizing your marketing spend on other platforms. Ready to find out more?

Listen to this Inspired Insider Podcast episode with Dr. Jeremy Weisz featuring Josh Levine, Co-founder and Managing Partner of Color More Lines. They discuss low-hanging fruits to grow your e-commerce brand, why you should consider diversifying to Walmart, common inventory forecasting mistakes you should avoid, and lots more.

Resources mentioned in this episode

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Sponsor for this episode

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Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90xAtariEinstein BagelsMattelRx BarsYPOEOLending TreeFreshdesk, and many more.

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Episode Transcript

Jeremy Weisz 0:19

Dr. Jeremy Weisz here, Founder of Also, this will be on The Rising Entrepreneurs podcast where I talk with inspirational entrepreneurs and leaders today is no different. I have Josh Levine I’ll introduce Josh formally in a second Josh, I always like to point out other episodes, people should check out of the podcast, some of my favorite episodes. And you know, I love to have the people and brands I most admire. I had the founder of RX Bars on the podcast, which was a great episode, the founder of Kettle Chips was on the episode, I had one of my favorite books never split the difference by Chris Voss, that was a great episode. So check that out, and more great episodes on and Rising Entrepreneurs. This episode is brought to you by Rise25. And what we do is we help businesses give to and connect to their dream 100 relationships and how do we do that? We help you run your podcast. You know, like I was saying, Josh, the number one thing for me in my life is relationships. So I’m always looking at ways to give to my best relationships. So I found no better way over the past decade to profile the people in companies I most admire in this planet and feature them and so other people can discover them and and I can learn from them as well. So if you thought about podcasting, you should, you can go to Email us, my business partner. I’ve been both doing it for over a decade at this point. So we’re happy to answer any questions that you have. I am excited. We have Joshua Levine, he’s Co Founder and Managing Partner of Color More Lines. They’re a boutique e-commerce agency helping brands grow faster on Amazon and Walmart. And in the last two years alone, during the pandemic, where some people were sheltering and you know, struggling, they actually helped eight brands go from zero to 100,000 hours a month, within 12 months of working together. They’re a true white glove service. And I know people throw that term around. So we’ll talk about what white glove service actually means. And they’re also performance based. And I want to give a big thank you to Justin Krane, and Ben Leonard, because this interview would not be happening without those two people. So thank you both. And, Josh, thanks for joining me.

Josh Levine 2:36

Thank you so much. And thank you to Justin and Ben as well, those guys are rock stars.

Jeremy Weisz 2:41

You know, I wanted to start with just give people an overview a little bit about what you do that Color More Lines?

Josh Levine 2:47

Sure. No, that’s a fair question. Thank you. So we are a white glove boutique agency. And what does that actually mean? What that means is that we’re a true partner with the company in terms of running their e-commerce component of their business. And look, you know, advertising agencies are a dime a dozen out there, right? You can actually hire somebody to your advertising. The danger of that if you think about it’s like flying a helicopter, right? If the company is controlling the main blade, right? And an ad agency is doing the rotor, if the main blade and the rotor are out of sync, guess what happens? It crashes, right? So it’s really important. I mean, we’re single throat to choke. We do literally everything white glove meaning, inventory management, logistics, financial dashboarding, forecasting, crisis management, Creative Market Intelligence, reverse engineering, competitors, understanding points of parity, points of differentiation, yes, advertising, one of literally 20 things that we do working with brands.