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Josh Elizetxe is an Internet advertising veteran and successful serial entrepreneur. Last year, over 100,000,000 people interacted with websites and brands owned by Josh’s parent company. He serves on the board of the Phoenix Coding Academy and the Fleischer Scholars Program. Josh is a sought-after company advisor and Angel Investor in the software (SaaS), e-commerce, and advertising technology industries. With an uncanny focus on data-driven strategy, his work has resulted in over $1 Billion in proven enterprise value tracked since 2009.


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Here’s a glimpse of what you’ll learn: 

  • [2:20] Jeremy welcomes his guest, Josh Elizetxe. 
  • [4:20] Josh talks about his background and what led him to consider changing his name. 
  • [11:30] What was it like securing the trademark for Snow? 
  • [15:00] Josh talks about mentors and influences in his career. 
  • [27:00] How has Josh expanded the Snow brand? 
  • [31:15] Why dental health is so important. 
  • [34:40] Josh talks about Snow’s marketing efforts. 
  • [39:15] How has Josh addressed the funding piece for Snow? 
  • [43:00] Securing celebrity endorsements. 
  • [50:30] A low moment in Josh’s career. 
  • [56:20] Proud moments in Josh’s career. 
  • [59:50] Josh shows off the Snow package. 

In this episode…

How do you go from a good idea to a thriving and growing brand that’s making waves? Wouldn’t it be nice to get an inside look at how a brand was built from the ground up? Good news – you’ve come to the right place! On this episode of Inspired Insider, you’ll hear from entrepreneur and innovator, Josh Elizexe. In his conversation with Jeremy, Josh opens up about why he created Snow, how he’s built and expanded the brand, challenges he has faced along the way, and much more. Have pen and paper read, you don’t want to miss a minute of this powerful episode featuring Josh’s story! 

Who has helped you in your career? Did you have a family member who you could go to for business advice? Were you fortunate enough to find a mentor who could help guide you in your professional development? Josh Elizetxe is thankful to have made the right connections with the right leaders who encouraged him to pursue his entrepreneurial ambitions. While Josh can point to one or two key mentors he has been able to connect with in person – there are a ton who mentored him from afar. Don’t let your inability to get in the room with someone keep you from learning from them – watch their talks and read their books! 

When it comes to building a brand – you’ve got to think of the long game. Do you just want to build something that can turn a quick profit or do you want to build something that will go the distance? Josh could have put all his efforts into making a quick and easy brand dedicated to oral health, but he opted to take the road less travelled – a specific brand focused on premium products. Learn from Josh’s example and build the brand that you can be proud of! What can you learn from Josh’s story? 

One of the best ways you can grow a brand that can soar past your competitors is to become an expert at marketing. Seriously! If you know your audience inside and out and you know how to communicate to them – you’ll be unstoppable. Unfortunately, too many business leaders take the easy route and neglect the benefit that great marketing can have on their business. What are you waiting for? Dig deep and get to know the folks you want to serve with your product or service – if you approach them with the language they use – they’ll reward you for it! 

When you build something like a premium oral care brand – you take pride in how the business runs – Josh Elizetxe is no exception. While he could have gone through multiple rounds of external fundraising efforts with Snow – Josh decided to bootstrap the company. What does it take to build a business that is so independent and self-funded? According to Josh, it takes a compelling vision to stay on mission and headed in a specific direction. With his solid start – Josh is now able to reach out to specific investors who can help him take his business to the next level of growth. 

Resources Mentioned on this episode

Sponsor for this episode

Rise25’s mission is to connect you with your best referral partners and customers.

We do this in 3 ways…

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Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few.

Since these each require a lot of humans to do the work we have limited bandwidth and only want to work with the right company. so if any sound interesting to you go to and contact us or email support (at)

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Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

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