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Joe Barton is the founder of Barton Publishing that is one of the top digital publishers of natural health solutions and home remedies, with over 1 million books sold—including the bestselling Diabetes Solution Kit, flagship natural health newsletter Home Cures That Work and publisher of Wholetones Healing Frequency Music.

Joe was a former accountant who founded Barton Publishing in 2004 from a tiny basement office with no windows or light from the outside world.



Here’s a glimpse of what you’ll learn:

  • [0:55] Jeremy introduces his guest, Joe barton.
  • [2:00] Joe tells his story transitioning from working as a CPA to something new.
  • [6:00] The story behind the Apple Remedy.
  • [9:00] How Joe got started with natural health remedies.
  • [13:00] Deciding which products to produce and research.
  • [15:30] How Joe connected with Michael Tyrrell.
  • [24:00] Joe talks about his core values for the publishing company.
  • [34:00] Effective Systems.
  • [40:00] Challenges and roadblocks along the way.
  • [50:00] A big milestone Joe is proud of with his business.
  • [55:00] What is Fostering Hope?

In this episode…

Is your company operating with effective systems in place? When was the last time you took a careful audit of how your business runs? Hearing from successful industry leaders who have been able to make adjustments to their business model can help you start taking a step in the right direction. On this episode of Inspired Insider, you’ll hear from business leader and entrepreneur Joe Barton. Joe opens up about how he has built effective systems at his publishing company, how he got started with natural health remedies, the core values of his company, challenges along the way, and much more! You don’t want to miss out on this fascinating episode with Joe!

There are SO many resources out there for business leaders that it can seem quite daunting and intimidating. How do you know which ones will help you create the right process and effective system for you and your team? On this episode of Inspired Insider, you’ll hear from entrepreneur Joe Barton as he shares one particular system change that has made a HUGE impact on his team and the effectiveness of their workflow. That simple change is following the teaching Gino Wickman on how to create a “Level Ten” meeting. To hear Joe explain how this change made a lasting impact on his team, listen to this episode!

Have you used natural health remedies? Did you know that it is one of the largest growing industries in ecommerce sales? So how did a CPA and tax guy get involved in this alternative health business? On this episode of Inspired Insider, you’ll hear from Joe Barton as he describes how his mother was the influence that led him to get started with natural health remedies. Joe also tells the story of how at a young age, he watched his dad recover with the help of a natural health remedy for a health issue that was caused by an ulcer. To more of Joe’s story, make sure you catch this episode!

How important are core values? Every company has them but practically, most of those values are there as placeholders. Very few companies go so far as to ACTIVELY filter their business decisions through their core values. What would it look like for a company to actually do that? On this episode of Inspired Insider entrepreneur and business leader Joe Barton discusses how his company formed their first set of seven core values and how they made the shift to five values. Joe also walks through how his company uses their values in their day to day operations. To hear these great lessons on core values and so much more – don’t miss this episode!

How do successful businesses introduce new products to the marketplace? Some companies will evolve existing products over time, others will roll out a whole ecosystem of products. But every company doesn’t take the time to put their finger on the pulse of the consumer market and really find out what the buyer wants. On this episode of Inspired Insider, Joe Barton shares how his company, Barton Publishing rolls out new products to introduce to the marketplace. Joe and his team don’t just put out products they hope will resonate with buyers, they do their due diligence and they listen for what people are looking for. If you’d like to hear more about how Joe and his team roll out new products, make sure to listen to this episode.

Resources Mentioned on this episode

Sponsor for this episode

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