Joanna Wiebe is the Founder of CopyHackers. They help people write more persuasive, believable and usable copy to boost website & email conversion rates.
Copyhacker bundles have been consumed by over 14,000 startups & featured on Kissmetrics, visual website optimizer, copyblogger and many more.
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Joanna Wiebe has written crazy-converting copy for some of the biggest names in online marketing – like Neil Patel – and invited to speak at events like Inbound, Problogger, among others. Tech businesses like Shopify, LivingSocial, Unbounce, & Asana refer to her books and courses for copy guidance.
To top it off Mindvalley’s Vishen Lakhiani called Joanna “one of the world’s greatest copywriters”, alongside Frank Kern and the late, great Gene Schwartz.
What will you learn in this interview?
-What does she realize from her dad having brain cancer?
-What does she picture that helps her fight through tough times?
A little background:
Here is some of what Joanna writes about on her about page…
I fell into copywriting. Just totally tumbled in, head over feet. I didn’t like the word “copywriter” when I first started – so I went by “creative writer”. Big mistake. That must’ve set me back a good 3 years. (We talk about this in the interview) Now I know that COPY is awesome, and copywriters are the best-kept secret in the sales and marketing world.
She Has worked at: Intuit, Conversion Rate Experts, agencies
Would have been: A dermatologist. Or an architect. But the lure of a life of words was just too strong.
Favorite copywriters: Gene Schwartz and John Caples – and all the great unknowns doing kick-a$$ stuff.
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