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Jason Smith is the Owner and CEO of Spotlight Social Advertising, a company that specializes in helping businesses grow and scale with Facebook and Instagram ads. He is also the Host of The Truth About Social Ads, where he interviews guests from all corners of the digital marketing landscape.

Before founding his company in 2016, Jason spent 14 years in uniform with the LAPD and later started a side gig helping people with their online traffic, advertising, and Facebook ads, which became his core business. He then left the police department permanently to focus on Spotlight Social Advertising.

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Here’s a glimpse of what you’ll learn:

  • The pain of a Facebook ad agency 
  • Jason Smith speaks about mistakes people make with Facebook Ads 
  • Where is the right place to send people when they click your ads? 
  • How does the IOS update impact your social media marketing? 
  • The rise of Pinterest advertising and who should be using it 
  • How Jason helped a health brand 3x their revenue through Facebook ads
  • Bringing on — and retaining — great team members 
  • Jason’s life as a policeman before starting his business 
  • Lessons Jason learned from his dad, who was an FBI agent

In this episode…

Whiskers away from getting killed, benched for doing his job, fighting gang violence, and at the verge of losing all he has worked hard for in the last 14 years, Jason Smith discovered the power of Facebook ads. He went from earning $4,000 a month and getting shot at while working for the LAPD to $10,000 a month running social media ads for clients. Multiple clients later, Jason now earns way more than that — and loves his job.

So what changed for Jason? How did he get so good at Facebook advertising? What’s his process for helping clients get 3x back in revenue? There’s so much to unpack, and Jason’s here to share all.

Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, featuring former LAPD Officer and now Owner and CEO of Spotlight Social Advertising, Jason Smith. They discuss mistakes people make with Facebook Ads, how the IOS update impacts your social media marketing, Pinterest advertising and who should be using it, and lots more!

Resources mentioned in this episode:

Special Mentions:

Related Episode(s): 

Sponsor for this episode

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Episode Transcript

Jeremy Weisz 0:19

Dr. Jeremy Weisz here, Founder of, where I talk with inspirational entrepreneurs and leaders, and today is no different. I’m gonna introduce formally in a second Jason Smith of Spotlight Social Advertising. Before I do judge Jason, I always like to mention other guests that people should check out other episodes. Our mutual friend, Jason Swenk. I’ve done two episodes with him. It’s fantastic. And you know, there’s so many other mutual friends actually, Duncan Alney has been on the podcast and Ian Garlic has been on the podcast and will so many others. And I before I formally introduce Jason, this episode is brought to you by Rise25. And, Jason, what I tell people is every almost everything good relationship in my life, it goes back to a podcast, okay, we have actually met indirectly because of podcasts. And because I got, you know, Jason on my podcast, joined his mastermind, we’re both a part of it, we got to hang out in Colorado. And it kind of goes back to a podcast. So the Rise25 we help businesses give to and connect to their dream 100 relationships by helping you run your podcast, you know, for me, Jason, I think you know me a little bit by now, the number one thing in my life is relationships, I’m always looking at ways to give to my relationships. And I found no better way over the past decade to profile the people and the companies I admire and have them on, I get to form a deeper relationship with them throughout the years. So if you’ve thought about podcasting, you should. Jason has a podcast, which we’ll mention as well, so you can check that out. But if you have questions, go to and email us. We’re happy to answer anything you want. And Jason Smith is the Founder and CEO of Spotlight Social Advertising, which he found in 2016. Before that, he spent 14 years in uniform with LAPD and later started a side gig helping people with their online traffic and advertising and Facebook ads, which became his core business. And he left the police department permanently to just focus on Spotlight Social Advertising. Jason, thanks for joining me.

Jason Smith 2:25

Yeah, thank you so much for having me on. I appreciate it.

Jeremy Weisz 2:28

And people can check out your podcasts on your website. What’s the podcast calls?

Jason Smith 2:34

Yeah, it’s called The Truth About Social Ads. So we talk in depth, and we kind of we pride ourselves on being super honest. Like I just recorded a podcast today actually episode about, like, what you’re responsible for is a Facebook agency, because we get blamed for a lot of stuff that we shouldn’t be getting blamed for, like, the ads aren’t working. Have you checked your conversion rate on your website? It’s really crappy, you know, so stuff like that. We try to keep it really real. That’s what we caught about. That’s what we call it the truth about social ads and just dive in deep to what no one else is talking about.

Jeremy Weisz 3:08

What else do you get blamed for it? Because I could totally see that. Well, we drove whenever, you know, 10,000 visitors and only one bought, maybe it’s not a traffic problem. Maybe it’s a conversion problem. What else do you blame for?