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Howard Ankin is the Owner of Ankin Law Office LLC, founded in 1997 alongside his father and partner, Paul Ankin. The firm has extensive experience helping people with personal injury, workers’ compensation, wrongful death, Social Security, disability, and criminal litigation.

They’ve represented over 25,000 clients and had hundreds of millions in settlements and verdicts. Howard is a proven leader in the courtroom and the community.

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Here’s a glimpse of what you’ll learn:

  • Howard Ankin talks about growing up in a family of lawyers
  • How the life of a lawyer has changed in a post-covid world
  • Building authority in a competitive industry
  • Why does Ankin Law collaborate with so many athletes in Chicago?
  • The thought process behind offering a free case review
  • Howard shares the marketing philosophy behind his brand
  • Top lessons from Howard’s best business books

In this episode…

If your business is in a competitive industry, one of your primary concerns is building your brand and finding ways to stand out. While it is an uphill battle, if you learn the best principles for the personal injury space, you will be on your way to becoming a leader in that industry. So how do other leaders build their brand to edge out the fierce competition?

According to today’s guest, Howard Ankin, you must be a community resource. You must be the best at your work and collaborate with recognizable people in your industry to get ahead. What does this look like in practice?

Listen to this Inspired Insider Podcast episode with Dr. Jeremy Weisz, featuring the Owner of Ankin Law Office, Howard Ankin. They discuss Howard’s journey to building a brand and authority in Chicago’s personal injury law practice, the marketing principles he adopted over the years, and more.

Resources mentioned in this episode

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Books Mentioned:

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Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90xAtariEinstein BagelsMattelRx BarsYPOEOLending TreeFreshdesk, and many more.

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Episode Transcript

Jeremy Weisz  0:19  

Dr. Jeremy Weisz here founder of I talk with inspirational entrepreneurs and leaders and I am excited I am going to be introducing formally in a second Howard Ankin of And, you know, Howard I always like to mention past episodes people should check out of the podcast and one of you know, related to I think, Howard. My perception knows all of the famous sports figures in Chicago. If you go on YouTube, you could see him with Andre Dawson as he again and of Wilson Contreras and numerous others. So one of the past episodes is with the founder of Big League Chew and he talked about how he started as a relief pitcher in the bullpen in the minor leagues and how he did not want to chew chewing tobacco. So he invented the shredded gum that just caught on and another one, some Chicago brands feature the founder of Rx bars actually went on to set it saw the Kellogg and implement angels and many, many more, check them out on and this episode is brought to you by Rise25 when he buys that Rise25 we help businesses give to and connect to their dream 100 relationships and how do we do that? We help you run your podcast. You know, for me, power, the number one thing in my life is relationships. I’m always looking at ways to give to my best relationships, and found no better way to do that than to profile the people in companies I most admire and feature them on the podcast and let everyone else know what they’re working on. So if you’ve thought about podcasting, you should if you have questions go to You can email [email protected]. We’ve been doing it for over a decade now. And I am excited to introduce Howard Ankin, and big shout out and thank you to Rafi Arbel, who runs Market JD. This would not have happened without Rafi and he helps law firms with everything from web design, content, SEO strategy, and much more. I always say he’s too smart for his own good. He’s an attorney himself and got his MBA from the University of Chicago. So Howard Ankin is a third generation lawyer and even as a young boy, he accompany his father to court on school breaks. So he’s got some funny stories of the child and how he’s going to share those. He owns Ankin Law, which was founded in 1997, alongside his father and partner Paul Ankin, and the firm has extensive experience helping people with personal injury, workers compensation, wrongful death, Social Security, disability, criminal and civil litigation. They’ve represented over 25,000 clients, and they had hundreds of millions in settlements and verdicts. And you can check them out at It’s Howard, thanks for joining me.

Howard Ankin  3:02  

Thanks for having me.

Jeremy Weisz  3:03  

So I want to hear a childhood story. Right? You speak to you know, when I was watching videos online about you, you talk about this, your childhood and going to, you know, the court, as fun. So, tell me some funny stories growing up as a child whose dad’s a lawyer?

Howard Ankin  3:25  

Well, I’m the firstborn son of firstborn grandsons from both sides, my family. So my mom’s dad was a lawyer. And then my mom married a lawyer. So my mom’s world, if you were, you know, like, I was only destined to be a lawyer. Ah, but anyway, so growing up, it was like, that was like I’m doing today, what I thought I was going to be doing, which was being a lawyer. You know, I interview people, I talked to people, people have all these great stories about, like, how they met a professor, you know, something happened in them in their life, and then geared them towards their law career. But for me, this is what I was always going to be doing. So yeah, I used to accompany my dad on, you know, winter breaks, you know, spring breaks. And he used to go to court with him carry the suitcase. My dad would like make up a little suitcase. For me, they would have like coloring books. And it’s sometimes just to like, keep me busy. And I’d be like, sitting back in the pews at the back of the courthouse, and I’d be like, coloring or listening to stories. So yeah, it was really great. And it’s always I get up with my dad in the morning. And like, sometimes, we’d get in the car together, and we drive downtown, and my dad would be talking to me about like, whatever his day was that he had planned that day. And it wasn’t like it was anything special. It’s like, that was the day that I was off school and that’s what my dad had up on his calendar. You know, that’s what we did. But my dad was a sole practitioner, which is basically they don’t really make lawyers like they make Like my dad is like my dad used to practice today, everybody has a specialty. And they just really are the best at one thing that they do about my dad, he did everything, he understood a lot of different areas of law. And basically, he represented people and families and whatever the broad varieties of the of what they needed, my dad did. And for a lot of those things, since he was doing, you know, consumer law, people that have money to pay, it’s a lot of my humorous stories that involve my dad was like, how we made a living. So like, I remember being a little kid, and I’m up in my room, and my room was, you know, at the, you know, towards the front of the street. And all of a sudden, I’m hearing like, motorcycles just roaring, just this roar in motorcycles burning, and I can, I could hear the sound of the motorcycles reading, from like, blocks away. So all of a sudden, the motorcycles, they kept getting closer, and closer and closer, and I felt myself kind of like hiding underneath the bed. And the next day, I went ahead, I’m running downstairs to my dad, I’m like that The Mod Squad is here, the mod squats here. And he’s like, don’t worry about it. Our, that’s my, those are my clients. And the whole street is lined up with like the motorcycle gang. And I’ll watch like the head guy. And he’s walking into like my parents home with like a satchel, okay, and I’m standing like hiding behind my dad. And outcomes, these like feet that my parents had bought like a dining room table. But when you sat on it, because like people had shag carpeting in those days, you like kind of hit your knee underneath the table. So my dad’s client manufactured on these like, little feet that they were putting on the end of the four sides of the table to like, lift it up. And it was it was, I guess it’s not, it’s funny is like that I made it but as a childhood memory. Like, you know, you were nervous about like the Modsquad come in, that was one of my stories, and my dad