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Chris Martinez is the founder of DUDE, a company dedicated to helping digital agencies take on more clients and scale up with flat-rate, unlimited web design development with the combined effort of their team in Tijuana, Mexico. Chris is obsessed with hitting deadlines and helping agencies grow by giving them all the benefits of outsourcing without the downsides.



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Here’s a glimpse of what you’ll learn: 

  • [02:58] Jeremy introduces his guest, Chris Martinez 
  • [04:49] His toughest financial struggle
  • [06:29] Chris talks about his print magazine and why he thought it was a bad business idea
  • [09:56] How the death of his father impacted Chris’ life
  • [13:00] How Chris’ business creates opportunities for other people
  • [15:16] How Russ Perry’s ‘Core Four’ has helped create good habits for Chris’ team
  • [17:02] Chris shares his personal habits in maintaining a healthy lifestyle
  • [18:56] What Chris meant by “talented, unpopular places” and the Blue Ocean Strategy
  • [21:50] Chris reveals how he zeroed in on getting talent from Mexico
  • [24:29] The need to hire people for their soft skills, not their technical skills
  • [27:00] The hiring process at DUDE and how they find the best people for the job
  • [38:58] Chris explains the coverage of the elite unlimited package of DUDE Agency and how it differs from the basic package
  • [40:14] Pricing of DUDE Agency packages and how it has evolved over time
  • [42:37] The kinds of projects that DUDE refuses and how they help clients resolve it through referrals
  • [44:03] Tthe four most popular services that DUDE gets hired for
  • [47:41] Chris reminisces about his most vulnerable moment in life and how he learned to accept that it was okay to need help
  • [53:19] The inspiring story of Chris’ proudest moment
  • [55:08] Chris talks about his team and how he celebrates milestones with them

In this episode…

When we look at business owners we tend to focus on their success and how amazing it is that they have achieved what they have achieved. But the path that brought them there, the challenges they faced is actually more essential when you’re looking to get inspiration for your own version of success. That is definitely true with the story of Chris Martinez. He is an exceptional guy who’s made a difference in himself and in others. His is an inspiring story of learning through pain and struggling with the acceptance of his own vulnerabilities and weaknesses in order to get the steady footing you need to create his own success story.

Chris is the founder of DUDE, the world’s #1 resource for web development and design support for digital agencies. His is an inspiring story of picking up the pieces and making something great out of the realization that time, people and opportunities lost cannot be gotten back. Now, through DUDE, Chris helps digital marketing agencies find the right people and processes to grow profitably. He talks about the system he created for hiring talent from unpopular places and arming them with tools, skills, and support they need to get a ton of web development and design projects completed on-time and on-budget. 

In this episode of Inspired Insider, Dr. Jeremy Weisz talks to Chris about his triumphs and failures that led him to where he is now. They dive deep into the importance of accepting one’s vulnerabilities, how your reactions to situations can make or break you, the value of good habit and decision making processes, and what it takes to build a business that connects people in a seamless way. Stay tuned.

Resources Mentioned on this episode

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Episode Transcript

Jeremy Weisz 0:22
Dr. Jeremy Weisz here, Founder of where I talk with inspirational entrepreneurs and leaders like the founders, you’ve heard of something you’ve never heard of the founder of p90x Tony Horton. He talked about you know Chris what I love talking about the big challenges, you know, because we’re all fighting through different challenges from even early age he made money as a street by that’s what he made money, food in rent money, you put his head on the street, and he would do street my that’s how he made money early on before he sold hundreds of millions of dollars with p90x Baby Einstein founder Julie Clark talked about growing our company 20 million with five people early on and selling to Disney, but more impressively, she beat cancer twice. Atari founder Nolan Bushnell talked about how when he was Steve Jobs his mentor, Steve offered him 33% of Apple for $50,000 and why he said no, there’s many more check out inspired insider calm. This episode is brought to you by Rise25 which I co-founded with my business partner john Corcoran. On the Rise25 we’ll b2b businesses connect to their dream 100 clients and referral partners and we do that because we help you run your podcast so generates ROI. I know Chris is a big advocate of podcasting, he’s a great podcast, you can check it out. I’ve listened to many episodes. But for me, Chris podcasting is much more personal it’s not just about business it was inspired my grandfather who was a Holocaust survivor and him and his brother were concentration camps in Nazi Germany and they’re the only members their families to survive and his words and legacy live on and it crazy stories if you go to my about page on inspired insider actually have a video. There’s a short video and then there’s a long video down you can listen to his whole story. You know really crazy stuff he had Door. But the whole customer nation did an interview with him. And, you know, his legacy lives on because of that interview. And so I feel like the work I’m doing with the podcast, Chris, the work you’re doing with your podcast. And, you know, the, the companies that we help launch a podcast are really leaving a legacy of knowledge and for themselves. So I personally credit podcasting, the best thing I’ve done for my business and my life and my relationships, we take off 99% of the work so your business can actually focus on the best use of your time, which is relationships and connecting those relationships. So, you know, we have clients that range from a Berkshire Hathaway company, to lawyers, consultants, SAS companies, you name it, and our team has been working with podcasters you know, since 2009. So, I think if you have a business whether you use us or not, you should have a podcast period. If you have questions, support a or go to check out more. Thank you. I’m excited to introduce Today’s guest we have Chris Martinez, founder of dude, and you can find them at dude they help digital agencies take on more clients and scale up with their flat rate unlimited web design development using their team in Tijuana, Mexico. And they’re obsessed with hitting deadlines and helping agencies grow. They give you all the benefits I love this part, Chris, you know, they give you all the benefits of outsourcing without the downsides and we know you know, stay you know staying up till one not hearing back all those communication issues. Your you help solve those for companies, for agencies, and they work with all types of platforms, WordPress, Shopify, Click Funnels lead pages AWeber webflow. Many more. It just depends on your needs. You know, Chris, thanks for joining me.

Chris Martinez 3:48
Thank you so much for that introduction. And I think I’m pretty sure this is the first time I’ve ever been interviewed by a doctor. So really,

Jeremy Weisz 4:00
Yeah, it’s an honor for me to you know, I’ve done a lot of research ahead of time and I want to dig into, you know, I talked about the challenges, and we’ll talk about some of those because you look at someone you just see Oh, there was just always an upward trajectory. And there’s times in your life that have been difficult, from tough upbringing to your I want to hear about the lessons from your dad, and all of that. But I wanted to start with, um, you know, really, there was a point in your, in your career that you had $20 in the bank. Okay. And again, like, that we have less than that, but there was a specific point, like, I think there was, I don’t know, it was a breaking point or like a turning point where you had $20 in the bank. Yeah. And just talk about that for a little bit. And then, you know, we’ll dive into what you do as well.