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Today we have Charlie Moyer who went from an unemployed military veteran with no eCommerce or online marketing experience to growing his men’s grooming company, Badass Beardcare from $3000 per month to $375,000 in monthly sales. It all started with a simple $20 investment, and now he employs over 12 people in their El Dorado Hills facility.



Here’s a glimpse of what you’ll learn:

  • [1:00] Jeremy’s introduction to today’s episode.
  • [2:00] Charles shares a funny military story.
  • [3:30] Charles shares two serious military stories.
  • [6:00] How did Charles scale his product for a larger production?
  • [7:00] What is the most challenging aspect for Charles and his team?
  • [8:15] The lowest point so far for Charles and Badass Beardcare.  
  • [10:40] The proudest moment so far for Charles and Badass Beardcare.
  • [11:30] Charles talks about his wife’s role in the business.
  • [14:00] The most memorable part of the journey for Charles’ wife, Ashley.
  • [16:50] How does the business stay organized and on schedule?

In this episode…

What causes small business growth? Is the right product, the right timing, or the right team? Sometimes it can seem like a bit of all three and a dash of good luck. On this episode of Inspired Insider, you will hear from small business owner Charles Moyer. He and his wife started Badass Beardcare out of their home and have grown it into a thriving company. Charles shares about the difficult lessons learned, proudest moments, the partnership with his wife, and tools that have helped them succeed. This is a helpful episode filled with powerful lessons that you can benefit from, don’t miss out!

Have you ever had a difficult and challenging moment in business? What about dealing with a difficult personnel problem? One of the low points from Charles Moyer and his company Badass Beardcare came when they had a team member who started to perform poorly. Removing a once productive team member is always a difficult and unpleasant process but it’s necessary for healthy businesses to thrive. The good news is that these difficult and uncomfortable situations often lead to greater understanding and lessons learned. What can you take away from Charles’ story? Find out on this episode of Inspired Insider.

Have you ever had one of those moments when you thought either personally or professionally that you “Arrived?” Entrepreneur Charles Moyer had one of those moments last December when his company Badass Beardcare hit over $15,000 in sales for a single day! He pulls that day out as a shining moment of success. As a small business owner, it’s important to hold onto and reflect upon those successful and proud moments, because they don’t happen everyday. Charles is also quick to add that he is filled with pride when he hears from his customers. On a regular basis, he hears from satisfied customers who are raving fans of his product. Charles shares more great insights from his journey as a small business owner on this episode of Inspired Insider.

Sometimes a small business needs a little push to help take it to the next level of growth. Charles Moyer tells a story about how his wife helped to literally push their small business out of the house and toward greater success. Charles started his company Badass Bearcare out of their home. As he worked to get their fledgling business off the ground, Charles’ wife Ashley helped between her shifts as a nurse. She would print all the orders while Charles slept and he would pick up where she left off in the morning. Soon after Ashley became pregnant the odor from the product because too much for her to handle so she “Encouraged” Charles to move the operation outside of their home. This ended up being a huge help on their journey toward success. Don’t miss out on more of their story on this episode of Inspired Insider!

Do you struggle with organization? Are you looking for tips on how top business leaders stay focused and keep things clear? On this episode of Inspired Insider, you will hear from entrepreneur Charles Moyer. He and his wife Ashley run Badass Beardcare. Ashley says that one of the best tools they’ve implemented on their journey from small startup to a thriving business is Google Calendar. This simple online and app featured tool helps Ashley and Charles keep their schedules synchronized and their business organized. To hear more – make sure to listen to this episode!

Resources Mentioned on this episode

Sponsor for this episode

Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out – a group run by myself and cofounder John Corcoran. Rise 25 is application only.

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