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Today we have Charlie Moyer who went from an unemployed military veteran with no eCommerce or online marketing experience to growing his men’s grooming company, Badass Beardcare from $3000 per month to $375,000 in monthly sales. It all started with a simple $20 investment, and now he employs over 12 people in their El Dorado Hills facility.



Here’s a glimpse of what you’ll learn:

  • [0:45] Why have samples been so effective for Badass Beardcare?
  • [2:20] New and popular scents.
  • [5:00] Plans to expand internationally & lessons learned at Prosper Show.
  • [7:30] How do negative keywords work?
  • [8:30] How Prosper Show has been helpful.
  • [9:30] Bucket list items.

In this episode…

What does it take to develop a growing and expanding business? How do you take that business model and launch it in an overseas marketplace? On this episode of Inspired Insider, you’ll hear from business leader and innovator Charles Moyer. Charles goes over the Badass Beardcare model, what new and seasonal scents they are developing, how they are taking their business to international markets, what they’ve learned from attending Prosper Show, and much more! You don’t want to miss a minute of Charles’ unique insights and great takeaways from this special event!

How do you cultivate a thriving brand that can grow a hardcore following while staying innovative and fresh? What does that type of business model look like? On this episode of Inspired Insider, you’ll hear from Charles Moyer as he opens up about Badass Beardcare and the amazing work they are doing with keeping their products relevant and in demand with their customer base. From capitalizing on awesome pairings like beards and beers, the guys at Badass Beardcare know what they are doing. What can you learn from their accurate and on message branding? Learn more from the Badass Beardcare story on this engaging episode!

As a business leader, you have to be willing to learn new concepts and strategies if you want to keep your organization competitive. What steps are you taking to maintain your competitive edge? How can you do your part as a leader to put your company in the best position to succeed? On this episode of Inspired Insider, you’ll hear from entrepreneur and business owner Charles Moyer. Charles shares his perspective and what he’s learned by attending Prosper Show, you may not think you have the time to attend an event like this one, but the truth is, you may not be able to afford missing out! Don’t let your competition get the advantage over you, stay sharp by learning at events like Prosper Show! Hear how this event has impacted Charles and his team by listening to this episode!

Resources Mentioned on this episode

Sponsor for this episode

This is part of the Prosper Show Ecommerce Mastery Series where top Sellers and Experts teach you what really works to boost your ecommerce business. They have an amazing conference with some of the top Amazon sellers and industry leaders.


Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out – a group run by myself and cofounder John Corcoran. Rise 25 is application only.


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