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Today we have Charlie Moyer who went from an unemployed military veteran with no eCommerce or online marketing experience to growing his men’s grooming company, Badass Beardcare from $3000 per month to $375,000 in monthly sales. It all started with a simple $20 investment, and now he employs over 12 people in their El Dorado Hills facility.




Here’s a glimpse of what you’ll learn:

  • [1:00] Jeremy’s introduction to his guest, Charles Moyer.
  • [3:30] The strategy behind sending a free sample.
  • [7:00] Starting with a Facebook Ad.
  • [9:30] Charles talks about the scents they offer.
  • [15:00] Challenges along the way.
  • [17:30] The one question that helps Charles find the best employees.
  • [22:30] Where Charles targets his advertizing and where he sells his products.
  • [27:00] Feedback from customers.
  • [33:00] Starting the Badass Beard Club.
  • [40:00] Charles talks about the impact 9/11 had on him and his dreams growing up.
  • [46:00] Pushing through adversity as a kid.
  • [50:00] Charles shares some stories from his time in the military.
  • [54:30] Scaling the product and challenges around packaging.
  • [56:30] Low and high points in the business.
  • [59:50] Charles talks about his wife’s role in the business.
  • [1:02:30] The most memorable part of the journey for Charles’ wife, Ashley.
  • [1:05:00] How does the business stay organized and on schedule?


In this episode…

There are many factors that go into building a successful small business. You’ve got to have a killer product, a sound business plan, you have to find dependable employees and much more! On this episode of Inspired Insider, you’ll hear from entrepreneur Charles Moyer. Charles built his business, Badass Beardcare from the ground up and has experienced exponential growth. He shares how he finds dependable employees, how to leverage social media and free sample offers, adjust to customer feedback, how to build a following and much more! This is a powerful episode where you get to learn from a small business expert, don’t miss it!

One crucial aspect of running a small business is hiring dependable employees. It can be difficult to bring someone into a small operation with a lot of risks and what is often a passion project. Let’s face it, a small business is an entrepreneur’s baby and it can be very hard to trust someone with your baby. That’s why business owner Charles Moyer has been very cautious about who he brings on board at Badass Beardcare. Charles has a secret weapon that he uses to help him determine who will be a good fit to join his team. Don’t miss this episode of Inspired Insider so you can get in on Charles’ secret weapon!   

What is your company doing to engage with potential customers in digital spaces? What value are they offering to incentivize new users of their product? On this episode of Inspired Insider, you’ll hear from business leader Charles Moyer. Charles started his business off with simple but effective social media engagement. He had a small budget for advertisement so he went to the digital space where he hangs out, Facebook. Charles leveraged Facebook Ads and an offering of free samples to entice new customers to his product. His strategy worked and his orders went through the roof! To get more insight from Charles and how he got his business off the ground, make sure to listen to this episode!

One of the worst things you can do as a business leader is to ignore feedback from your customers. Sure there will always be a select few who just show up to complain or give you a hard time but make sure you have the practice built into your company to hear from and respond to customer feedback. Taking the time to hear from his customer base allowed Charles Moyer and his team at Badass Beardcare to adjust their product and make key improvements that led to increased sales and customer satisfaction. Learn more about Charles’ approach on this episode of Inspired Insider!

How do you go from offering a great product to creating a following for your company? Just ask entrepreneur Charles Moyer. His company, Badass Beardcare started off by offering great quality products to care for your beard. Then Charles decided to take it up a notch so he created the “Badass Beard Club.” This move was birthed out of Charles’ desire to go above and beyond with customer care and create a following among his customers. Through the Badass Beard Club, his company now offers exclusive deals and much more. To hear more about Charles’ story, make sure to catch this episode of Inspired Insider!

Resources Mentioned on this episode


Sponsor for this episode

Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out – a group run by myself and co-founder John Corcoran. Rise 25 is application only.


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