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Ben Jacobsen founded Jacobsen Salt Co. in 2011. They are the first company to harvest salt in the Pacific Northwest since Lewis & Clark. The company has transformed from a local small business to a nationally recognized brand and one of America’s leading premium salt makers. Their products can be found at such retailers such as William-Sonoma, Whole Foods, and many more.



Here’s a glimpse of what you’ll learn:

  • [1:25] Jeremy introduces his guest, Ben Jacobsen.
  • [2:30] Personal sacrifices Ben has made along the way.
  • [3:30] Ben talks about his team.
  • [6:00] How did Ben and his team develop their process? What are they doing with by-products?
  • [9:00] Managing the logistics of selling a product.
  • [13:00] Ben talks about acquiring a small local honey company.
  • [16:00] Low and high points in the journey so far for Ben and his team.
  • [18:00] The milestone of getting health insurance for the whole team and Ben’s plans for the future.

In this episode…

How can business leaders like you focus on putting customers first? What effort will it take to show your customers that they are valued by you and your team? On this episode of Inspired Insider, you’ll hear from entrepreneur and innovator, Ben Jacobsen. Ben opens up about how he started his company, Jacobsen Salt Co., how they’ve marketed by-products, the logistics of selling their product, how they put customers first, and so much more! You don’t want to miss this awesome opportunity to learn from an industry leader like Ben, have your pen and paper ready, you are going to need it!

Do you know what it takes to start a company from the ground up? Where does that kind of drive and vision come from? How do leaders dig deep and find the motivation to push through difficult and find success? On this episode of Inspired Insider, you’ll hear from business leader and disruptor, Ben Jacobsen. Starting with a dream and a passion, Ben build the Jacobsen Salt Company. Hearing from Ben you can tell that at the heart of his story there is a drive to create a quality product and serve his customers by putting them first. This drive is only matched by his dedication to his employees. Discover helpful insights and lessons from Ben’s story on this episode!

What are you doing to inspire your team and build a healthy culture at your company? Do you do your best to get everyone on board with the vision and mission of your organization? Does your team know that you are fighting to make their experience and their work conditions better? On this episode of Inspired Insider, Ben Jacobsen shares one of the milestones that he is the proudest of in the young life of his business, the Jacobsen Salt Company. Ben says that he’s most proud of the moment he was able to invest in providing healthcare insurance for all of his employees. It’s really encouraging to hear the passion and love that Ben has, not only for his product and customers but for his team. What can you learn from Ben’s story? Find out on this episode!

Resources Mentioned on this episode

Sponsor for this episode

Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out – a group run by myself and co-founder John Corcoran. Rise 25 is application only.


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