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Ben Jacobsen founded Jacobsen Salt Co. in 2011. They are the first company to harvest salt in the Pacific Northwest since Lewis & Clark. The company has transformed from a local small business to a nationally recognized brand and one of America’s leading premium salt makers. Their products can be found at such retailers such as William-Sonoma, Whole Foods, and many more. 

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Here’s a glimpse of what you’ll learn:

  • [1:25] Jeremy introduces his guest, Ben Jacobsen.
  • [2:30] Ben talks about the start of his small business.
  • [4:30] Unexpected uses of their salt and how they come up with flavors.
  • [10:00] From a hobby to a business.
  • [13:30] Ben talks about hauling salt water by hand.
  • [15:00] What type of salts do Ben and his team create?
  • [18:00] Ben talks about business milestones.
  • [20:00] Personal sacrifices Ben has made along the way.
  • [21:00] Ben talks about his team.
  • [23:30] How did Ben and his team develop their process? What are they doing with byproducts?
  • [26:00] Managing the logistics of selling a product.
  • [30:30] Ben talks about acquiring a small local honey company.
  • [32:30] Low and high points in journey so far for Ben and his team.
  • [35:30] The milestone of getting health insurance for the whole team and Ben’s plans for the future.

In this episode…

How do many business success stories get their start? Is it an innate desire that business leaders have to make a name for themselves? Or could it be something as simple as a new hobby that ends up being a great business idea? On this episode of Inspired Insider, you’ll hear from entrepreneur and innovator Ben Jacobsen. Ben takes the time in his interview with Jeremy to go over how his new hobby of making salt lead him down the path of creating a new business that has since grown and developed into a thriving brand. What can you learn from Ben’s fascinating story? Find out on this exciting episode, you don’t want to miss it!

Does the sound of innovation and experimentation excite you or does it stress you out? For some people, the process of testing and experimenting is too messy and convoluted. But that’s not the case for Ben Jacobsen. Ben loves to experiment, that’s what led him down the path of salt making as a hobby and now as a business. His love of experimenting lives on even as his business is established and growing. Now, Ben channels his desire for experimentation into blending new and exciting flavors into his company’s flagship product, salt. Listen to this episode of Inspired Insider to hear all about Ben’s passion for experimentation.

What is your biggest goal in business besides making a profit? Do you dream of your service or product really improving the lives of others? Do you want to use your success as a platform to make a difference in the world? On this episode of Inspired Insider, you’ll hear from innovator and entrepreneur Ben Jacobsen. When asked about the biggest milestone in his business so far, Ben points to the moment he was able to provide healthcare insurance to his team members. Listening to Ben describe that moment, you really get the sense that he cares about his team and wants to see his organization become a source of good in their lives. Make sure to listen to this episode to hear more about Ben’s story!

Few things can make a huge impression on someone better than delicious food. The one thing that all delicious food has in common is high-quality ingredients. On this episode of Inspired Insider, you’ll hear from Ben Jacobsen as he shares the amazing story of how his company, Jacobsen Salt has made a name for themselves. While the journey wasn’t challenge free, Ben is proud of the fact that they’ve been able to get their product in fine dining establishments, elegant retail stores, and even some of Portland’s popular food trucks. Discover the amazing lessons and insights that Ben has to share by listening to this engaging episode, you don’t want to miss it!

One of the most important decisions that a business can make as it seeks to continue its path toward success is to diversify and expand its offerings. What can your organization do to expand its reach and influence in the marketplace? On this episode of Inspired Insider, you’ll hear from business leader and entrepreneur Ben Jacobsen. While Ben’s company, Jacobsen Salt has made a name for itself through it’s high-quality salt products, they’ve recently decided to expand their efforts by acquiring a line of premium honey products. To hear why Ben and his team decided to acquire this line of products and how it fits into their overall business model, make sure to listen to this episode!

Resources Mentioned on this episode

Sponsor for this episode

Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out – a group run by myself and cofounder John Corcoran. Rise 25 is application only.

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