[SaaS & AI Series] Smarter Way To Turn Meetings Into Outcomes With Artem Koren

Artem Koren is the Co-founder & Chief Product Officer at Sembly AI, a company that develops AI-powered meeting intelligence technology, transforming conversations into structured insights and actionable data. He leads product vision and innovation, building tools that help organizations capture knowledge, automate workflows, and improve collaboration. With a background in systems engineering, enterprise consulting, and product leadership, he has held roles at EY and Visual Trading Systems and co-founded earlier ventures. Artem focuses on advancing human-AI collaboration by creating intelligent systems that enhance decision-making and productivity. 

Here’s a glimpse of what you’ll learn:

• [3:27] Artem Koren shares the vision of turning meetings into actionable business outputs
• [10:23] How AI transforms conversations into ready-to-send sales proposals
• [15:21] Using meeting data to automate onboarding and team knowledge sharing
• [18:37] ROI of AI automation and its impact across teams
• [24:58] Marketing use cases: proposals, insights, and competitor analysis
• [30:30] The evolution of AI from transcripts to powerful generative workflows
• [37:03] Converting discussions into product specs and development workflows 
• [46:58] Why agentic AI is redefining how work gets done across organizations

In this episode…

Most work still resides in conversations — meetings, calls, and discussions where critical decisions are made but rarely captured in a usable way. What if every conversation could instantly turn into something actionable, eliminating the gap between talking and doing? Could AI finally bridge that disconnect and reshape how work gets done?

Artem Koren, a longtime AI product leader and innovator, explains that AI can now transform raw conversations into structured outputs like proposals, reports, and workflows in real time. He highlights how capturing full meeting context allows systems to automate complex tasks, from identifying action items to generating deliverables without manual effort. The result is a shift from fragmented communication to continuous execution. By leveraging this context, teams can move faster, reduce repetitive work, and improve consistency across projects. He also notes that this approach enables smarter decision-making by preserving institutional knowledge. Over time, organizations become more efficient as AI continuously learns from their workflows.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Artem Koren, Co-founder & Chief Product Officer at Sembly AI, to talk about how AI is transforming meetings into actionable deliverables. They discuss automating sales proposals from conversations, using AI for real-time project reporting, and integrating AI into development workflows. Artem also shares insights on the rise of agentic AI and its impact on the future of work.

Resources mentioned in this episode:

• Artem Koren LinkedIn | Website
• Sembly AI
• Sembly AI Pricing | Promo code: Podcast2026
• ClickUp
• Microsoft Azure
• Cursor
• Claude
• Codex
• Notion
• Attio
• Grok Imagine
• OpenClaw
• OpenAI
• Anthropic
• Linear

Special mention:

• Gil Makleff on LinkedIn

Related episodes:

• “Pipedrive: Brain Surgery, Married, & Moved Company from Estonia to U.S. All at Once – with Urmas Purde [Inspiration]” on the Inspired Insider Podcast
• “[SaaS Series] Revolutionizing Online Forms and Productivity With Aytekin Tank of Jotform” on the Inspired Insider Podcast
• “[SaaS Series] Tips To Thrive in the SaaS Space With Sujan Patel” on the Inspired Insider Podcast

Quotable moments:

• “There’s a lot of information and value that happens in a meeting.”
• “What if technology could understand what actually happens in the meeting and then carry that forward?”
• “Every meeting that flows through Sembly will automatically update ClickUp for you, and you’re set.”
• “As we went forward, AI got smarter, and then the generative abilities of products got more robust.”
• “We’re in a generation of products now that are enabled agentically.”

Action steps:

1. Capture and centralize meeting data: Recording and organizing conversations ensures valuable insights and decisions are not lost or forgotten.
2. Automate task and workflow extraction: Turning discussions into actionable tasks reduces manual work and keeps teams aligned on next steps.
3. Generate deliverables directly from conversations: Creating proposals, reports, and documents from meetings saves time and improves consistency.
4. Integrate AI with existing tools: Connecting systems like CRMs and project management platforms streamlines workflows and eliminates redundant data entry.
5. Leverage AI for continuous learning and improvement: Using accumulated meeting context helps teams make better decisions and refine processes over time.

Episode Transcript

Intro: 00:00

You are listening to Inspired Insider with your host, Dr. Jeremy Weisz.

Dr. Jeremy Weisz: 00:22

Dr. Jeremy Weisz here, Founder of InspiredInsider.com, where I talk with inspirational entrepreneurs and leaders. Today is no different. I have Artem Koren, he’s the co-founder of Sembly You can check him out at Sembly.AI and we’re going to talk. I mean it’s a hot topic, right? Software AI, Agentic AI and Artem, you’ve been doing this for a while, so we’re going to get into it. I’m going to formally introduce you, but I always like to point out other episodes of the podcast people should check out. 

Since this is part of kind of the software and AI series, we’ll say the founder, I had one of the co-founders of Pipedrive on us and their journey. I think they were around 10,000 customers at the time. Now I think there are over 100,000 customers. The founder of Jotform, he talked about growing 25 million users and on the back of like a freemium model, which was interesting because as you know, free accounts cost money too. So we talked about why free? Because it’s costing you money. Mailshake, the founder of Mailshake and how they grew to 70,000 users as well, and many more on InspiredInsider.com.

So this episode is brought to you by Rise25. At Rise25, we help businesses connect to your dream relationships and partnerships. We do that in two ways. One, we’re an easy button for a company to launch and run a podcast. We do the strategy, accountability, and the full execution production behind the scenes.

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And so for me, you know, the number one thing in my life is relationships. I’m always looking at ways and how I can give to my best relationships. And I found no better way over the past 15 years to profile the people I admire on the podcast and send them sweet treats in the mail. So check out Rise25.com or email [email protected]. 

I am excited to introduce Artem Koren. He’s the Co-founder of Sembly AI and Sembly AI is an agentic AI platform that turns conversations into client ready deliverables. Right. And he’ll go into how and why it’s an AI genetic augmentation platform. It’s used by a lot of different types of companies. It could be construction, professional services agencies, really teams that want to make a high impact with less work, right? They work with companies such as Philips, Tufts University and CDW and many, many more.

Artem, thanks for joining me.

Artem Koren: 03:18

Thank you for inviting me.

Dr. Jeremy Weisz: 03:20

Why don’t you just start us off and talk about Sembly AI and what you do? I’m going to pull up the screen so people can check it out.

Artem Koren: 03:27

Sure. So we started in 2019 before AI was cool, I like to say. And the founding idea of the company was the fact that there’s a lot of information and value that happens in a meeting that technology has no access to. And so the thought was, what if technology could understand what actually happens in the meeting and then carry that forward? And over the past seven or so years, we’ve evolved that idea and grown on that idea to what the product is today. 

And so the product today rests on three major pillars of value, which is sales enablement, delivery enablement, and meeting intelligence. And you can think about it as, you know, enablement. You can, the way I like to think about it, I don’t, I wouldn’t say maybe the industry thinks about it like that, but the way I think about it is in everything that happens in sales, there are quick and easy things, and then there are difficult things and same in delivery. They’re quick and easy things and they’re difficult things. And enablement is technology tools that make the difficult parts of that workflow easier, faster, easier, higher quality, more repeatable. And so that’s what our product does.

It takes the hard part of the different kinds of activities in the sales process. It has. It takes the hard part of actually delivering projects to clients and makes those things easy. And then the third pillar, which is meeting intelligence, which is kind of where we were born out of. That’s the piece that ties everything together. So that’s the piece that carries context across all your teams and allows for this kind of virtuous cycle to happen where you’re winning business, you’re delivering great results, and then you’re growing additional business beyond that.

Dr. Jeremy Weisz: 05:22

I want to get into, thanks for sharing that. If you’re listening, the audio, we’re here on Sembly.Ai. You can check it out here. And I want to walk through a few different types of examples because I think it’s instructive to hear how are people using it for sales or marketing or project management. But can you talk maybe logistically is, are they downloading? Are they uploading it? And it’s like listening because it’s recording meetings, right? And so does it integrate with like Zoom? How does it like logistically when someone’s like, this sounds great. How does it get integrated into their regular workflow?

Artem Koren: 06:00

The good news is there are no downloads or installs. It’s entirely web based. A big part of the product is the ability to seamlessly blend into your workflow. So yes, part of it is it attends the regular meetings that you have. So there’s no changes in the way you do meetings and how you do meetings, whether you’re doing meetings on Google Meet, Microsoft Teams, Zoom, Webex, if you’re having ad hoc meetings in person, Sembly is able to join those meetings and it joins as an additional participant. So there’s never a question like is Sembly here, is Sembly not here, is Sembly listening to this? That’s never a question. When Sembly is there, it joins just like a regular person does. You see it in the attendee list. You can kick it out if you’d like.

And so Sembly captures all of that conversation, the entire context. And as you continue to do that, it builds very rich and deep context all across your team. So it knows a lot about your organization, knows a lot about what’s going on, and then using that context, as well as additional information from the web and other sources, it can produce really powerful results for you. Everything from answering complicated questions from across all your operations all the way to creating complex documents, complex reports that are fully grounded into your actual work.

Dr. Jeremy Weisz: 07:28

So maybe let’s, let’s start off because I’d love to hear some specific examples. And we’ll start off maybe with the sales example, because that’s always a popular one. I know that you worked with like an app associates in a construction company. Can you talk about how they’re using it and what does that look like?

Artem Koren: 07:44

Sure. So in sales, when Sembly joins across your meetings, it’s capturing all your sales conversations. And so a very simple example of how the product is used is at the end of your week. You can go into Sembly and say, okay, take a look at all the meetings that you literally type this. So this is verbatim. I’m like literally type this into Sembly. Look at all my meetings that I’ve had with customer X and generate a sales proposal for this customer. And so Sembly will go. And so one important thing about Sembly is that it’s not like ChatGPT in the sense that ChatGPT is like question answer, question answer. When you ask Sembly a question, it figures out what it needs to do to provide you a strong and grounded result.

So that means first it does research. It will go out. It’ll find all the relevant bits of information that it needs to put that proposal together. Then it plans the proposal writing process, and then it kicks off a team of agents that actually write that document. And so you can get a completely up to date proposal that includes all of the nuance that was discussed with this customer, fully ready for you, ready to slightly edit and then send away. So that’s one way that Sembly simplifies life and sales. 

Another one is you can go into Sembly and say, okay, based on conversations that we’ve had with customers this week, which customers are, you know, lowest probability to close, you know, in the next month, which customers are highest probability to close? What are the blockers that have been brought up? How to address these blockers?

You can get as fancy with that as you want, and it can basically give you kind of a state of state of play across your recent customers and what you need to do next to bring them to a win. So those are some of the examples of kind of the more advanced uses of as in the world. Now, I should mention that beyond that, of course, you have what we now call the basics. 

Now, a couple of years ago, this was stated, you know, state of the art, but today we call it the basics, which is you can recall all the conversations you’ve had with those customers. The meeting notes and transcripts from those conversations can automatically be synced up to your CRM. So that context is history is automatically available for your whole team. All the tasks are automatically detected, so if there’s anything you needed to follow up with the customer, Sembly figures it out right away and it will have a task that’s assigned to you based on that. So there’s all the kind of what we call now basic stuff, but the really cool things are the generative things that Sembly is able to do.

Dr. Jeremy Weisz: 10:23

Yeah. Thanks for sharing that. So does Sembly then essentially, does it replace like a proposal software? Then it doesn’t integrate with the proposal software, but it will, it replaces it like if someone’s using, I know you guys have like a knowledge base, like actually on your website. Will it replace that or do people integrate Sembly like, hey, we’re using this software currently for proposals, shoot it in there and create it based on what we want?

Artem Koren: 10:51

It depends on how you use your proposal solution. So. In some cases, Sembly can fully replace. In other cases, Sembly can strongly augment. So fully replace means that you’re kind of you’re using a solution just to kind of like create templates that will write things for you. Okay. That’s a very light use case and Sembly can probably cover that really well. In cases where there’s complex logic in your proposal software or anything advanced, a way to go would be for Sembly to generate kind of the latest and greatest version that’s sourcing all of the latest details of what happened with the account. And then you can drop that into your proposal solution and maybe it can simplify it, or maybe it can run some checks on it or whatever your proposal solution does. So it really depends on how what kind of proposal solution. There’s many out there and how you use it. 

But I guess the biggest time saver is that part where you sit down kind of in front of a quote unquote blank page, and then you have to go, okay, what did the, you know, what did what is the scope that we promised this customer? What is the pricing that we talked about? You know, when are the, what is the delivery timelines? Who are the stakeholders? You have to go and you have to find all the information from your notes, from your emails. I mean, that’s a chore and that takes a very long time. That’s a single prompt to Sembly. And all of that comes together for you in a beautiful way. And in many cases, the output from Sembly could be a great kind of intermediary that saves you all of those hours, that of having to look all that up. And then you can take that raw output from Sembly and then use that in your proposal solution. So depends.

Dr. Jeremy Weisz: 12:39

Are people using it from a training perspective? Like, I don’t know if like a sales manager is going in and saying, here’s the sales conversations, here’s how I want the sales conversations to be as opposed to how they are. Or is it more for just generating insights into the current conversation?

Artem Koren: 13:00

Yeah, absolutely. Trading is a great use case with Sembly. You know, we use it internally for our training. We have customers who do as well. We have a feature called collections. And what collections is is a kind of a playlisting feature. So think about, you know, all your meetings are kind of like your, you know, mp3’s in, you know, whatever you use YouTube music or something like that. And you can build a collection of the meetings. And then you can share that collection with a team. Each meeting includes the full video and audio of the meeting. It includes the full transcript of the meeting. So it’s searchable. You can AI talk to the meeting so you can like kind of ask a specific question about what happened in the meeting. It includes the meeting notes. It includes the risks and issues and decisions and includes the tasks. So a lot of stuff. 

So all of that goes into a collection. And then you can pass that collection to a member of your sales team or member of your ops team or support team. One way it’s similar idea is the way we use it is when we’re onboarding a new person, we have a collection that onboards them into their role. So we have our team kind of create a package that shows them everything they need to do. So they literally set up a call with just Sembly. It’s them and Sembly and the call and they go through and say, okay, you know, let’s say you need to answer a support request. Here’s what you do. You go into Zendesk, you click here. All of that is on the screen. It’s narrated. And all of those examples of what to do are, are collated in this one collection and then shared to the new person. So the person can first of all, watch those videos right away. Get that guy that’s completely repeatable, right? You don’t ever have to record that stuff again. 

But what’s really amazing is because of the multimeeting chat feature called Semblian. Because of Semblian, you can actually ask questions about that training. So if I didn’t understand something or I forgot or it’s like ten hours of training, I forgot one little thing. I don’t have to like, remember. Okay, which video was this in and which time stamp? Like where do I go? You literally load the collection into Semblian and you insert the collection and you say, you know, from this collection they said, I have to do this. Can you explain to me how I do this? And Semblian will tell you, because it knows that whole collection, it will extract the necessary information from it and explain it to you.

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