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Anthony Constantino is the co-founder of Sticker Mule; one of the most popular custom sticker websites with printing operations in the United States and Europe. Stickermule is the easiest and fastest ways to buy custom printed products. You can order in simply 60 seconds and they turn your design or illustrations into custom stickers, magnets, buttons, labels and packaging in a few days. Their customers have included Amazon, Nike, Google, Facebook, Netflix and many more.



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Here’s a glimpse of what you’ll learn:

  • [1:50] Jeremy introduces his guest, Anthony Constantino.
  • [4:45] Why does Sticker Mule allow small batch orders?
  • [10:00] Anthony talks about connecting with GitHub.
  • [12:30] Learning from customer feedback.
  • [14:00] Anticipating customer needs.
  • [16:00] An obsession with simplicity.
  • [19:15] How did Anthony meet his business partner? What is that relationship like?
  • [26:00] Anthony talks about how he sets his priorities and how they recruit employees.
  • [29:10] Where did the name, Sticker Mule come from?
  • [32:40] What has been the hardest position to hire for?
  • [38:00] Anthony shares his approach to giving bonuses and why they went international.
  • [41:10] Creating a healthy work culture.
  • [43:30] What did Anthony learn from this time wrestling?
  • [50:00] What motivates Anthony?
  • [52:45] The lowest moment in Anthony’s career.
  • [56:00] Anthony shares a proud moment in his career.

In this episode…

What does it look like to create a business with the objective of anticipating customer needs before they voice them? How would that impact customer service? On this episode of Inspired Insider, you’ll hear from entrepreneur and innovator Anthony Constantino. In his conversation with Jeremy, Anthony explains why he started Sticker Mule, how he met his business partner, what the work culture is like at Sticker Mule, lessons he has learned along the way, and much more. Don’t miss this great opportunity to learn from a seasoned business leader like Anthony!

If you wanted to build a business, where would you start brainstorming ideas? Would you go with something that is super popular and trendy or would you go with something more mundane? How long do you think it would take for you to land on the idea of creating stickers? If you are like most people, that would be WAY down on the list! Anthony and his business partner were determined to make a splash in the ecommerce marketing space, and they decided a business producing promotional stickers was the way to go. They weren’t wrong! Today Sticker Mule is known as a thriving and successful business. What can you learn from their story?

When was the last time you felt like a business anticipated your needs as a customer? These are the businesses that make using their site or their product an absolute dream. Would your customers say that about your business? At Sticker Mule, the concept of a friction-free customer experience didn’t just materialize out of the blue; it started from the top! Anthony is passionate about making his customer’s experience a pleasant one. You can see Anthony’s passion played out in the clean and functional layout of Sicker Mule’s website. Could it be time to rethink your customer’s experience with your organization?

How do business partners come to going into business together? Some attend business school together, others have a chance meeting, and then there are those who have known each other for decades. Anthony has known his business partner for many years; in fact, they met because he was Anthony’s father’s friend. It just goes to show you that you never know how the people you meet and the people already in your life can contribute to your future plans. Where have you met key business associates and partners in your career?

What are the central values and principles of your company? We all know that there is a difference between written or stated values and the actual values of an organization, rarely are they the same. From the sound of it, at Sticker Mule values like humility and diligence remain at the forefront because of their leader, Anthony Constantino. Anthony describes the work culture as very humble, logical, and independent. He loves the fact that he doesn’t have to do too much handholding, his team gets his direction and his vision and runs with it. How do the company values play out in your business?

Resources Mentioned on this episode

Sponsor for this episode

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