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Angela Lauria is the Founder of The Author Incubator, an $18 million business that provides guidance for aspiring authors on how to write and publish their books. The Author Incubator has succeeded in helping more than 1,000 authors write, publish, and promote their books.

Angela has published many books herself, including Make ‘Em Beg to Work for You, The Incubated Author: 10 Steps to Start a Movement with Your Message, and more. She most recently published the second edition of The Difference: 10 Steps To Writing A Book That Matters, which details her transformational ideas on the 10 steps to writing a book that matters.

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Here’s a glimpse of what you’ll learn:

  • Angela Lauria shares the advice she shared with a sixteen-year-old about writing a book
  • The most common things that holds people back back from writing a book
  • Angela explains the difference between self-publishing versus traditional publishing
  • Angela talks about why they currently choose to focus on more serious topics for their books
  • Who is the ideal client for The Author Incubator?
  • The Author Incubator process for writing a book and how they zero in on the ideal reader for their clients
  • Angela reveals the true value of writing a book about your business
  • The four part process of The Author Incubator
  • Angela shares the best way how to market your book
  • How Angela builds her team and designates roles to her team members
  • Angela’s low and proud moments in business
  • Why Angela highly recommends Marianne Williamson’s books

In this episode…

Writing a book can become an evergreen source of qualified leads, but many entrepreneurs do not leverage it for different reasons. Some fear they aren’t good enough to write a book, others worry about who would care enough to buy their books, while some assume that they won’t make enough book sales to make it a worthwhile process. But Angela Lauria says that you can clear all of that self-doubt and that you don’t necessarily. So how then can you turn your book into an evergreen leads funnel?

Listen to this Inspired Insider Podcast episode with Dr. Jeremy Weisz as he features Angela Lauria of The Author Incubator to talk about how writing your own book can help market your business. Angela will also be discussing the things that are holding holds people back from writing a book, the four-step process that they do at The Author Incubator, the lead generation strategy of book publishing and marketing, and more.

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Sponsor for this episode

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Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.


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Episode Transcript

Jeremy Weisz

Dr. Jeremy Weisz here, Founder of where I talk with inspirational entrepreneurs and leaders. And, you know, I’m here with Angela Lauria and I’m gonna introduce in a second but you know, what I love to have on is authors. Authors have solidified their ideas, and they can really speak clearly and they have a certain methodology. So check out my episode Mark Timm. Mark Timm wrote a book with Kevin Harrington from Shark Tank called Mentor to Millions awesome book, Bob Burg and the Go-Giver. One of my favorites, Uri Adoni, the author of unstoppable startup he is a Jerusalem Venture Partner, and they had over 12 IPOs over 30,000,030 m&a exit value of $20 billion. But, you know, a lot of these people, they have authority because of writing a book, so we’ll get to that. And before we do, this episode is brought to you by Ries25, which I co-founded with my business partner, John Corcoran, and Rise25 we help businesses give to and connect to their dream 100 partnerships and clients by helping you run your podcast. And for me, Angela, relationships are the number one thing in my life. So I’m always looking at a way to give to my best relationships. And over the past over 10 years, a podcast has allowed me to profile amazing leaders and CEOs and executives and really give to them. So if you’re thinking about starting a podcast, do it. Okay, I don’t care if you use us or not, but do it. It’s one of the best things you can do. If you have questions, you can go to and check out a video of John and I bantering like an old married couple, because that’s what we do. So I’m excited to introduce today’s guest. At her over $18 million business, The Author Incubator, Angela Lauria and her team provide aspiring authors with guidance on how to write and publish their own books. And Author Incubator has succeeded in helping more than 1000 authors write, publish, and promote their books. And she, of course, has many books herself. And I was looking up in reading The Difference, which details her transformational ideas on the 10 steps to writing a book that matters. And so thanks for joining me.

Angela Lauria

Hey, thanks so much for having me here.

Jeremy Weisz

You know, there’s so many things we can chat about, I kind of want to start with you. we’re chatting right before and you were saying you’re giving advice to a 16 year old about writing a book. And I love for you to share some of that advice, because I’m sure some of it applies to anyone thinking of writing a book, and I love my girls. To do that, too. There are six and nine right now. What was your advice?

Angela Lauria

Well, here’s the thing is, I believe that if you have a calling to write a book, and that sounds real fancy, but all it means is it the idea pops in your head and just plugs you for days and days and days. That means you can write a book. And most of us at 16 or 66 are like am I good enough to write a book, I was actually just coaching a client the other day, you’re like, I just need to believe you know, I need

Jeremy Weisz

to get imposter syndrome. Do it.

Angela Lauria

Yeah. And we all like here is everything that goes into wanting to writing a book successfully wanting it bad. Now, if right now, you told me you wanted to join the Olympic gymnast team. Like, could you do it? Like I think the ship is Sam. Like whether you’re 16 or whatever you are, like 40, whatever. Like, the moment has probably passed at this point. But when it comes to writing a book, it’s one of those life goals that so many people want. But you actually can have there’s nothing hard about it. If you have the right systems. That includes accountability, the right coach and the right mindset. And what Carson this girl I was talking to said is a lot of people tried to discourage me from reaching out to you to have this call. Really? Wow, who young. She’s like, people keep telling me I’m too young to write a book. And I was like, S E Hinton was 16 years old when she wrote The Outsiders and 17 when she wrote Rumble Fish. You’re not too young. You have this idea, because there’s something inside you and I’m definitely inspired and influenced by Elisabeth Gilbert’s Big Magic. The idea for your book. We’ll move on On to the next person if you don’t take it, and I don’t think God or the universe or whatever harbors will ill, if you decide not to write it, that’s fine. But if you got a book idea driving down the road or in the shower or on a jog, you can do that. That idea is everything you need to know. You could write this book, if you want to.