Marinés and Andres Romo Obregón are the Co-founders of Swums Candy, a Three Siblings Company, along with their brother. Swums Candy is a neon-colored, fruity-flavored gummy candy brand inspired by the unlimited power of the mind and creativity.
Here’s a glimpse of what you’ll learn:
- Marinés and Andres Romo Obregón discuss their company, Swums Candy
- How did the siblings come up with the name Swums?
- What flavors does the company offer?
- What it’s like to go into business with siblings
In this episode…
What does it sound like when chewing gummy candy? We’ll let you ponder on that question for a while. But the newest candy sensation is a fruity-flavored gummy candy for kids and the kid at heart.
Children of an entrepreneur, the Obregón siblings knew they only wanted to work for themselves, so they conjured up a company brand. What came next? The Guadalajara, Mexico natives packed up and moved to Austin, Texas. Now the siblings are living out their American dream. So, what’s next for the Obregón siblings?
In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz is joined by two of the three siblings of the Three Siblings Company, Founders and CEOs of Swums Candy Marinés and Andres Romo Obregón. Together, they discuss the origins of their company, how they came up with the brand name, and what it’s like to work with siblings. Stay tuned!
Resources mentioned in this episode
- Marinés Romo Obregón on LinkedIn
- Andres Romo Obregón on LinkedIn
- Swums Candy – Three Siblings Co.
- Swums Candy on TikTok
- Swums Candy on Instagram
Sponsor for this episode
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Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.
Insider Stories from Top Leaders & Entrepreneurs…
You are listening to Inspired Insider with your host, Dr. Jeremy Weisz.
Jeremy Weisz 0:22
Dr. Jeremy Weisz, here. I am the Founder and host of Inspired Insider where I talk with inspirational entrepreneurs and leaders. Today is no different. And this is a special episode. I am actually interviewing Founders and CEOs live at the Sweets and Snacks Show. And so check it out. We have some amazing companies featured check this episode out and before I get to that this episode is brought to you by Rise25. At Rise25 we help businesses give to and connect to their dream 100 relationships. How do we do that? We help you run your podcast. We are an easy button for an organization or business to launch and run your podcast. I’ve been podcasting for over a decade now. You know for me, the number one thing in my life is relationships. I’m always looking at ways to give to my best relationships. And I found no better way to do that than to profile the people in the companies I most admire, feature them on my podcast, and shout from the rooftops so what they’re working on and what they’re doing. So if you’ve thought about starting a podcast you should if you have questions, you can go to Rise25.com or email [email protected] to learn more. Now check out today’s episode, live from the Sweets and Snacks Show.
Dr. Jeremy Weisz, here, we’re live at the Sweets and Snacks Show. We have, I found these products. These are amazing Swums, and the company is called Three Siblings. So talk about the company name where it comes from and some of the products.
Marinés Romo Obregón 2:08
So hi, everyone. Thank you very much for being here. We’re very excited. We’re entrepreneurs, we are siblings. The third sibling is surfing in Puerto Vallarta.
Jeremy Weisz 2:19
They get less equity then.
Marinés Romo Obregón 2:21
Of course, yeah, we’re working. So um, who came up with the idea of Swums? Tell him the story. Yeah.
Andres Romo Obregón 2:29
I mean, the name Swums. We were thinking we wanted to give out a name of a brand. Like, we thought what does it sound when you’re chewing gummies. And we’re like swum, swum. So that’s where the name comes from. And we were really excited because we will always like candy. So we wanted to launch a brand. And that we’re very excited. Because next year, we’re going to launch a lot of new SQS. Right now we started with watermelons slices and sour worms.
Jeremy Weisz 2:56
So how did you decide on these flavors? Watermelon slices and sour worms? Why do you start there?
Marinés Romo Obregón 3:02
Because they’re bestsellers, so it’s easier for stores to catalog them. So we’re working in innovations, we cannot tell you more about it. Because next year, we want to participate in the innovation award with Sweet John, our pink platypus the math. So we want to tell everyone that Swums is we try to do something very cool with the design and a very reasonable price Swums. It’s also like a neon sign and like hard candy. So we’re trying to make it very appealing, very eye catching very vibrant colors for adults and for kids.
Jeremy Weisz 3:37
So how is it working with three siblings? I know my I have two siblings, we fight at least when we’re younger. We fight all the time, maybe not so much anymore. So what’s it like? What’s the dynamic like with working together?
Andres Romo Obregón 3:51
I mean, we work together we live together. And it’s hard. This is all the departments like from Marketing, Finance Administration, we do everything.
Jeremy Weisz 4:01
Where did the idea come from to actually start the company together?
Marinés Romo Obregón 4:05
So our background is our father used to work in the haircare business. So he did very well.
Jeremy Weisz 4:14
He was an entrepreneur?
Marinés Romo Obregón 4:15
Yes. So we always set up our mind to be our own bosses. But then we have a dream to go to America. So we’re up in about two months, our visa is going to be ready. And we will move to Austin, Texas, because we want to live out of this business. So the only thing that we can do is move forward and every day is a new day and try as hard as we can. And we are very, very lucky to be here. And we have felt a lot of support from the National Candy Association, with all these startup week, so we are very, very happy.
Jeremy Weisz 4:49
Where are you from?
Andres Romo Obregón 4:51
From Guadalajara in Mexico.
Jeremy Weisz 4:54
So what’s being a beta big milestone, a proud moment so far? With The company?
Andres Romo Obregón 5:01
well, our packaging and we’re talking to distributors to get us to all the US hopefully.
Jeremy Weisz 5:09
That’s amazing. So where can people check you out online and anywhere else?
Unknown Speaker 5:15
SwumsCandy.com, @SwumsCandy, and we’re gonna start TikTok and Instagram today. So if you’re very new, come and visit our booth. We’re gonna give you free samples and please just come like us.
Jeremy Weisz 5:29
Swums Candy. You heard it here. Thanks, everyone.