Search Interviews:

Jeremy Weisz 4:54

was kind of like Tinder for tech and agencies. Is very my swipe swipe right if you want to a partner,

Alex Glenn 5:00

you don’t swipe? Right, you do open up profiles. Yeah, they are pre curated to match your overlapping target customer profile. So you both sell to the same customer profile you will be introduced. And then you can accept them, which we call deploy. And then you can deny them, or you can take a break, and snooze it. And then once you’ve accepted and you both are connected, you guys are managing different projects together, you guys are communicating, tasking, chat, document share typical project management type stuff. But it’s got the marketplace behind it, the directory behind it. So we’re constantly making new introductions, and facilitating these relationships. So it’s, it’s, it’s a really great next step for us really necessary next step for us. Because our ecosystem had been asking for this for a long time. So we’re really excited to release that.

Jeremy Weisz 5:54

Yeah, I mean, partnerships. And you know, the strategic partnerships are, I think one of the most leveraged things people can do. And I know you have some, even when I was looking at partner programs that oh, there’s trainings and there’s there’s things other, what are some of the popular ones on the website? Because I see, you know, there’s a variety of trainings there. I think Jason Swenk even does one as well.

Alex Glenn 6:18

Yes, Swenk’s been in a couple times, m&a, and he does a really great one on raising prices as well. We try to be unique and different in a lot of ways. Because these days, I mean, digital agencies are being pulled right and left to different communities, there’s a new community opening up every day. And in my experience with communities, they’ve been very, very fluffy, I guess you could say it’s been very, you know, it’s it’s a lot of talk, it’s a lot of self promotions, it’s a lot of just resource posts, that you know, our article format, not very valuable, or someone talking about something they’re doing that’s that’s just wanting you to go and give them some more attention. So we created this community to be all value, all actionable stuff all day long. So every Friday, we post around up of CO marketing backlink offers from our tech companies, these are major brands that want to pull these agencies into the blog and in the newsletter, and we wrap those up and post them every Friday. We have weekly workshops, learning new services is a big thing for 2022. For us. So we have this thing called new revenue, Wednesdays where you will learn how to set up, sell and support a new service for your client. So if you’re currently selling HubSpot implementation, but you don’t sell this next step, which is plugging it into here and supporting something else, we’re going to show you how to do it, we’re going to make you give you the introductions to get that set up and give you all the resources to make that effective. And then on the flip side, on the tech side, we do the same thing. So workshops weekly, we post offers from different tech companies to either hire or look for new types of relationships. And we have this thing called the partner programs accelerator that’s very popular where tech teams can learn in about 12 courses, how they can set up a digital agency focus partner program. And yeah, a bunch of live events probably coming back. We stopped doing those obviously in 2019. But we had some live events that we were planning that could get pushed to 2022. So look out for those and

Jeremy Weisz 8:42

talk about that for the backlink thing. That’s a cool way of you know, that’s high value to the tech companies who want great content is high value to the agencies. Talk about that for a second, the backlink for your saying, Yeah,

Alex Glenn 8:58

I think it’s important. And this is part of the strategy of partnering. I think in general, it’s like, you want to give a couple times before you ask, you know that old Gary Vaynerchuk, Jab, Jab, Right Hook strategy. So you want to give, give and then ask. And also you want to see if you work well together, see if you communicate well together, see if you like each other, you know. And then the other thing is you want to see if your audiences respond well, to whatever the other person is trying to say. Right? That should be the basis of a good expert consulting implementation type partnership. If you’re just wanting affiliates, obviously you can find anybody with a ranking video and something and ask them to put your link in there and give them commission but what we talk about is the true partnership. You and I are in a joint venture, we’re working together to get something accomplished usually revenue deals, right. So in that world, you think about like From a partnerships perspective, from the partner, manager, partner team, on the tech side, they have this list of incentives that they can use to enable agencies that are already in the program to do more, those are typically commissions, but product based incentives, marketing based incentives. But when you’re starting the relationship and say, I didn’t know you, and you didn’t know me, and I’m a tech company, and I want you to partner with me, instead of me knocking on your door and saying, Jeremy, this is my product. It’s great. We’ve got all these reviews and case studies, and people are loving it, would you sell my product to your customers, to your clients? Would you push my product to your clients? You’d probably say no, immediately and or just not say anything at all. But if I came to you and said, Jeremy, I love what you’re doing your podcast seems awesome. You’re a thought leader in this space. And I think my audience would really appreciate what you’re trying to say, Would you write a guest post for my blog, and I’ll push that out to my 50,000 monthly unique visitors, I’ll put that in my newsletter that has 3000 opt ins, or whatever, I’ll put that in, or maybe even come to my podcast, if I have one. And I’ll interview you and start the relationship that way. And then I’ve given you a backlink, which is great, you know, agencies out there, many of them have low domain authority, and they need SEO, they need traffic they need leads, like any any other business. So getting backlinks from these really awesome tech companies is huge for them, it really helps them. Not only that their face, showing up in your newsletter, in your blog, is really great for their thought leadership, these guys and girls are CEOs, and they need to maintain their thought leadership in their space. Because if a potential client is looking at them versus the next agency, and someone’s appearing all over the place, and showing that they really know the subject, that person is going to get that deal, and be able to raise their prices and be able to succeed. So you’re giving them all that and it’s really not much off of your back, you know, you’re not spending a lot of time, you’re not spending a lot of energy and effort. And they’re really appreciative. And if they’re really appreciative, when they’re on that next call with that client, they’re gonna think about you, they’re gonna think about your solution, they’re gonna want to give back, it’s just human nature. So if you do that a couple times, build the relationship, that way you’ll find you’ll find out all those important things, you need to find out about how you work together, you’ll give them that immediate reciprocity, they’re going to want to reciprocate right off the bat. And the relationship is has a solid foundation to grow from

Jeremy Weisz 12:40

above it. And we’re gonna dig into some examples, Alex, but I want to hear you know, one of the big pain points I think you solve is, if I am a partner manager of a company, I have to basically go out and so fragmented, I have to go out on LinkedIn, I have to go out and all these platforms, there’s not somewhere where I can go, okay, these people are also interested in partnering and have this ecosystem, right. And from the partner manager side, okay, because some people want to implement a partner program, they don’t know how they don’t where to start. At what point do you hire a partner manager?

Alex Glenn 13:19

Oh, yeah, this is a tough question that comes up a lot, Partner Manager, and also will point to you hire, that first partner marketing managers, that next question, we get a lot. But yeah, if you’re a tech company, and you want to do partnerships, I highly advise against just hiring a partner manager. And, and, and telling them to go Go Fourth, and five, six, good luck. That is also what we advise those new partner managers not to do, don’t just jump into a role where you’re going to be expected to create something out of nothing, and have these crazy, first year goals, usually revenue goals, you’re getting in a position where it’s it fails so many times. And it’s sad, because I have these clients, these companies that have these partner managers, they come to us immediately because they don’t know what to do. And they need support. And then they need the audience and all this stuff. And the nine times out of 10, the board of directors and the CEO and the CRO have false expectations, these crazy, crazy ideas for what success is in a partner program. And usually that’s around that revenue number. So they get these crazy goals. And they’re set up for failure. So my suggestion for these tech companies that want to see if partnerships is something they should get into, and launch and deploy inside of their company. The first step is to look inside your data inside your user accounts and see if your users are inviting any third parties to co admin or members or users, whatever of their accounts inside your solution, if you’re a tech company, if you’re a SaaS, look at the data. And if you’re already using it, yeah, if you see this happening a lot, that’s a good indicator that okay, well, let’s find out who these agencies are. And let’s, let’s go and talk to them. The other way you can do that is enable your sales team and your CS team using a CRM field to ask on calls. Who are you working with to get stuff done on the marketing side? On the implementation side? On the development side? Do you have an agency if you do, you know, we are looking at starting an agency program, we’re willing to reach out and train, enable and give them a bunch of incentives? Do you mind if I have their name, and put that name in a field in Salesforce, and then look at all the data figure out if you have these use cases going on. That’s step number one. Step number two is for somebody that’s already on the team that already has a job to give them an incentive, a goal and something a reason to, you know, stop doing what they’re doing now and do this for a little bit, or at least filter this in. Usually, a head of marketing or even a CRO is oftentimes the CEO, if the company is has grown fast, the CEOs role actually shrinks. When the company is getting larger, people don’t fully understand that. But if the company is getting to the point where they’ve raised a couple rounds, the CEOs role oftentimes has become very small, and they have they have hours in the day. CEOs are the best people to lead partnerships. So have your CEO, or you as the CEO, start talking to these consultants, these agencies, these people that you know, are talking to your customers, be that driver of the partnership, have the conversations, make it really one to one, open yourself up to say, hey, we’ve got all this stuff going on. We’ve got our own podcast, we’ve got a newsletter, we’ve got a blog, we’re big on social, and just say, hey, what can we do together? You know, with each one of these consultants pick out some that you really like, from the brand side that seemed to have a lot of potential customers of yours, or users of yours as customers and reach out to them and just open yourself up to doing whatever they like to do a form these really ad hoc one to one customer relationships with these agencies, and then say, Okay, well, is this something that has a sizeable? Tam, you know, are there a lot more agencies like this that are out there, then if yes, go and find them. And Rich datasets of these agencies, look at how many there are, look at the profiles. And then when you have a couple of case studies, or use cases, or just at least some examples of what you’re doing with these other partners. So say you did 20 Of those, and you created content with all 20, you did stuff together, wrap all that up, wrap up the data, and then go to a partner manager that you want to hire and say, here’s what we did, here’s the data that we think we can go after, we have no revenue expectations, for the first six months, we want you to be free to, you know, run into walls, and try different stuff and see what you can get done. And then give them the opportunity to raise their hand and say, that’s something I think I can sink my teeth into and really find success with. But now the CEO also knows how hard it was to do. Because the other thing about partnerships that most teams don’t understand is that your sales team is selling your product, the product is good or bad. To your sales teams, typically only as good as your product, right? The marketing team is marketing the product. And the product team is building the product. But the partnership team and the engineering team are building the product. But the partnership team has to create their own product to sell, they’re not selling the product anymore. They’re selling what’s called a partnership, which means they have to build whatever that is, then they have to build a sales strategy around it. Oh, and they have to market that strategy as well. And they typically don’t have any help. Early on at least, they typically don’t get much help from the sales and marketing team. So they’re off on their own island, building their own product, creating their own go to market strategy. So hiring one person and giving them a crazy stressful goals around revenue, and then pushing them off on that island and saying go find success. You can see where that that kind of goes wrong. So it’s good if the CEO knows how difficult it was to do that but has already paved the way and then find someone that he knows or she knows can go off and have success and then hire them.

Jeremy Weisz 19:50

I’m gonna dig a little deeper into that and a couple things I really love what you said is a phrase. What can we do together? It’s like a very collaborative statement. It allows a brainstorming session. And it’s not like a one sided thing, or here’s what we do. Here’s what we can offer. I love what you said there. And then the second is the low hanging fruit, which is, these people are already in your database, you’re already interacting with them, or they’re adjacent to the people you’re already interacting with. And that’s, again, what I love about a podcast, people come to me and go, Jeremy, I don’t even know who to have my podcast, like looking at your cell phone. I mean, they’re there, or your email, you don’t have to, like wrack your brain, the people you’re closest with are the greatest people, right? We don’t I mean, we often go make it really difficult on ourselves to go the coldest of cold. I want this influencer Elvis. Glen, I don’t know, well, just looking yourself and looking your email and see who you do know. And people have amazing networks, they don’t even realize. So I love both of those things. I want to dig in to the new product. Okay, so to make sure I’m understanding correctly, correctly. So when I think of and you listed a few so far of people all sorts of what do I do? What are partner options? What are you know, you listed, you could partner through a podcast, have you on the bus, you partner through an article, a newsletter, a webinar? So I love to hear. So when you say new product, they’re coming up with new product? Is that what you’re referring to they have to come up with? Or is that more go to market strategy with a new product be Hey, Alex, like we’re doing this webinar, and then finding the perfect fit for the webinar to promote? Is that what you’re referring to?

Alex Glenn 21:31

Yeah. So when I say they have to create something new, if you’re referring to that last part of that last answer, the creation of something new is the partnership in itself, they they’re not there. To sell a product, you have to remove your product from the equation altogether in a partner program, you have to come to the individual with, Hey, we have stuff going on that could potentially make you famous put you in front of a bunch of people. And also we have a bunch of support and training to help you create a new service line, a new revenue stream for your agency. None of that was related to the product. That’s all business, new traffic and leads, we co market with our partners, we co sell with our partners, we are truly partnering with you. Yes, the product is over there. And it’s the back of it. But it’s really about what you and I can do for one another to win your business. That’s that. But then once you’re in an activity together, it’s like, well, what can we do that’s separate from the product, right? I think too many partner teams and tech teams in general think it’s all based around the product. And it’s not, you guys can you know, create a course together, you can create a mini podcast together a micro podcast together, you can obviously do a bunch of thought leadership content together, that’s always great. And I think CEOs and CROs don’t understand this. And it causes some problems. But you know, the mandate on marketing. For many teams, the marketing department don’t include many agencies in their content, many outsiders in general, they don’t think it’s valuable. They want to focus on their content agenda, they’ve got a huge article they want to publish that focuses on that keyword. They want to get that done and get the next one done and keep growing traffic. But the main thing that I think these teams forget is they’re dealing with experts in a subject matter. And these companies have partners, or they don’t have partners, but their users have agencies, they have contracts with agencies that are thought leaders, their experts are subject matter experts and getting something done around your product to your product may fit in the middle. But before your product, there’s a bunch of strategy that has to happen. And after your product, there’s a bunch of strategy that has to happen. And your CS team and your marketing team aren’t the ones to talk about this. They don’t know that. But an agency that has to know where your product fits in, and what they need to make sure it’s going to funnel in and it’s successful. They’re the ones that can talk about it, to invite one of those agencies to talk about how they do XYZ at the top of the funnel or at the bottom of the funnel before after your product. Now you’re giving the people reading your blog, the potential users of your product, the traffic, you’re giving them, the how, and the why and the what around your product. You know, and it’s not coming from you. It’s coming from somebody that is a trusted, unbiased, third party expert. So I don’t think enough marketing teams do this. But it’s a different positioning

Jeremy Weisz 24:55

i Yeah, totally. I yeah, I mean, there’s different positioning as someone else is Saying, Alex Glenn is the best thing since sliced bread. And as opposed to us saying it, and like you mentioned, there’s that execution and implementation piece. And I am totally agree with everything you’re saying one plus one equals 10. So I think people miss the boat, it’s like, well, those people also have their own audience and followers as well. And obviously, if you feature them, they’re going to promote it as like, look, I’m the expert on this blog. So there’s a lot of different positives besides even the one that you mentioned, which is the expert content, right? It’s gonna benefit. Ultimately, that company, because they’re gonna get more eyeballs on it, as well. Um, so. So really, they’re selling a revenue stream, and they’re selling a gift. I mean, really, you’re selling a gift, like, let’s give you whatever that gift is. And you mentioned the podcast article, newsletter, webinar course, content, are there any other things that you found have worked that are unique as far as types of partner options? How people partner together?

Alex Glenn 26:07

Yeah. And I’d say the answer that is the product team, the products and the web site team. So get with your product team, whoever’s owning the website, and come up with partner sourced areas of the site, templates resource libraries. HubSpot does this really well. They have a resource library that’s just white papers and ebooks sourced from their digital agency partners. So as an partner of HubSpot, if you have an e book, you’re free to submit it to that library. And then HubSpot does their magic and it ranks it gets a lot of traffic. So now as a partner of HubSpot, I’m getting leads from people that are downloading my ebook from their resource library. That’s an awesome way to bring partners closer to your funnel. Another way is on the same token is a partner sourced category or blog column. Sorry. So one of our clients does this really well, they created a Tuesday column in their blog that has a different hash, you know, there’s a different permalink than the typical blog, so it’d be forward slash partner stories forward slash XYZ. And every Tuesday, they bring in a partner to do some thought leadership content. So how this top digital agency expert does CRO on top of Shopify, or whatever. And they do that every Tuesday, another one that takes a little more work that’s related to product as well, if you have templates that are created from your product, templates, or workflows, I would say is an easier one. So your product fits into a workflow or your product can be customized. Well ask your agencies, what they’re doing with your product. And if they would mind sharing that with your audience. So how this top digital agency uses your product in blank way. And then you articulate that in a formatted landing page. So not a blog post, we’re not talking about an article, articles can sometimes have a little bit of sign blind in this for the readers because you have an article, it’s, it’s looks bias from the gate, if it’s on your site, and it’s an article, you immediately get that bias field. Further, if you create a case study, ah, case studies are losing their value. Left, right and center. It’s like, yeah, we know you’re great, you’re gonna find someone, you may even pay them to do this case study. Great. Okay. But what tech teams, I think, don’t do enough is to look into their help desk, and say, Oh, well, here is a very detailed tutorial, how to connect my tool to this other top platform, look at that, and then go to your agencies and say, Hey, is that are any of you doing this? Are you Are any of you connecting this integration and the doing stuff on top of that? Well, what we’d like to do is create these awesome landing pages on our site, we’re going to house those in our directory of use cases. And we’re going to invite our agencies to publish those use cases. And you give us these details. So make it a form, you know, air table or Google Forms or type form or whatever, have the agency fill out the form with screenshots of what they’re doing. And anybody that submits one of those, you create one of these profiles, and it has the agency’s name, the agency’s logo, agency, website, agency, LinkedIn, agency, Twitter, and then in the middle, in the body of the profile, it has what they do with your product. And then you have a tile based directory of use cases for your product, which is super valuable for traffic and conversions. And that is all sourced from agencies and consultants that are doing really great stuff with your product. Not enough tech teams do that either. And it’s so valuable air table has their air table universe, HubSpot has their their CMS templates that are partner sourced, you know, Webflow does the same thing. They have their templates, WordPress, of course, big example. It’s big in the CMS world, but not enough other types of companies are doing it. And I’ll shout out to data box and Pete Kahuta, who founded HubSpot partner program, he built Database, Data boxes, partner funnel to be find a partner directory of partners, then you open up that partner, and you go to their profile. And then below their profile, you see, I’m going to show you the funnel real quick on screen because it’s super important. A tech team see how they do this. But data box, go to their website partners are in the header, they’ve got find a partner in the header of their website. That’s so rare, super important. And it’s so good for them. So you go to one of their agencies, big b2b agency impact. You see their logo, their name, their website, their Twitter, what they do and what they are experts in, then below that templates by impact, click on one of these templates, Google Analytics audience overview template created by impact. And I can review it, preview it and I can get this for free. I click on that, and I onboard in the data box with this template that is already built to do what I need data box to do for me. And it’s built by an expert agency. And of course, I’m going to want to maybe reach out to that agency and say, Hey,

Jeremy Weisz 31:52

what else can you do for me? Yeah, totally.

Alex Glenn 31:54

And I would love for you to help me with other stuff related to that, that aspect, and they have 9071 downloads of this template that’s 9000 leads for impact. That’s incredible. If you can do this with your partners, oh my God, you’re gonna bring them so close. And the the other side of that, which is a whole nother podcast is imagine what this does for the product team, how much information and insight, if you implement this activity, you’re going to get so much product information, because they’re going to want to obviously, you know, showcase how much they can do, and they’re going to want your product to do really great things. And you’re going to have all these ideas flow, and it’s going to be awesome.

Jeremy Weisz 32:36

I mean, it also leapfrogs the journey for the person using it, because it’s like, it’s already helping them implement it. So, you know, that’s probably why people turn they’re not even using it. And what I love about there’s a lot to unpack with what you just said. So I’m going to I think other people should just read listen to what you just said, because there’s so much so many golden nuggets there in the templates, but you also are crowdsourcing this so you’re not having to create it. So it’s not stress on your team. You have experts doing it. And you don’t have to create any of it. I mean, you create a place for people to get it. There any other companies that you see are good at doing this. I remember I don’t remember if it was lead pages or someone was like taking people or sharing their high converting landing pages, and then people couldn’t see them and deploy them as a template. Yeah, that’s it’s genius.

Alex Glenn 33:29

Yeah. Oh, yeah. I’m wondering if Unbounce one of our companies does something like that. I can’t say that they do or not. But yeah, I mean, I think all the CMS is that are big, do it really well. They have the ability for you to submit your template to a template template library. And other people can download it, but they get your its template by whoever. So HubSpot. Yes. WordPress, yes. Webflow. Yes. airtable is doing this really well. I mentioned them. They have airtable universe, which I have a PRM template inside of the airtable universe that anyone can download for free. But I think other tech companies that that don’t feel like they have this use case, a good example is we’re we’re working with smile software, shout out to Stacy who was over there, she’s no longer there. But they had a partner program that was kind of struggling to get any traction. Our recommendation was to implement this strategy. And we looked into what they were, what they were, you know what the product is. And it’s a very simple product. It basically captures snippets of anything you type on your browser,

Jeremy Weisz 34:39

they run they own text expander Text Expander is i It’s one of my favorite tools of all time. So shout out the text expander and smile, you know, out of like three things. I was telling one of my team members, I’m like, here’s TextExpander I go if this ever stops working, you’re gonna crawl into the corner and cry. And they’re like God Don’t know what you’re talking about Jeremy. And then one day that I got, it’s not working, what do I do? I go, don’t worry. And we just had to update it. But yeah, it is one of the best tools out there hands down. So keep going. Yeah,

Alex Glenn 35:12

the thing about it is you you think about that tool. And you think about the strategy that we just mentioned about templates. And you’re like, how would I do that? And so what we came up with was a partner sourced snippets library of the favorite snippets from each partner. And they could submit different snippets, screenshots, but also what the snippet was and how they use it. And they created this directory, and they had not and that wasn’t just for agencies, they also invited some top teams like a sauna, I think submitted their favorite snippets, like, it worked out really well. And it brought

Jeremy Weisz 35:49

it check it out. People are always I’m actually, I tell every single one of our clients that they should get a text expander. And they’re like, yeah, so I’m gonna have to check that out.

Alex Glenn 35:59

Yeah, and so the point is, you just have to get a little creative. And you can do stuff like this. But it gives your partner manager tons of ammunition, and ammunition in the sense of like, if I need to call up Jeremy, and I’ve never talked to Jeremy or maybe I haven’t talked to him in six months. And the last time I talked to him, I was just asking him for leads. And he hung up on me or whatever, or ignored me. And I need to get back in touch with Jeremy. Well, what ammunition do I have, as a partner manager, I have my incentives, I’m gonna offer you commission for stuff in the future, that’s not going to be valuable for you. So I need something to come to you with? Well, this and it’s way

Jeremy Weisz 36:39

more valuable getting it’s Yeah. For someone’s like, I’ll pay you $2 For the year for a user, like, who cares? You don’t I mean,

Alex Glenn 36:47

yeah, and agencies can do the same thing I know where we kind of just focused on tech there for a little while. But agencies, you can do the exact same thing. I have agencies that are bringing their tech partners in on a monthly or a weekly segment where the interview top tool and find out all about it, they bring their tech partners in for lunch and learns, they invite their team and bring these these companies in to teach their team how to do something with their tool, or what it is if they’re not a current partner. And you can bring these partners into your blog as well. Many of these content teams at these big companies will do guest posts. So if you give them really strict criteria on what you will allow on your website, see if they’ll commit a guest post. And then of course, if you have a podcast, we have agencies that we’ve made introductions to, to get our partner managers and our partner team CEOs that our partner teams onto their podcast. And sometimes it’s also turned into sponsorship opportunities for them. But the main one that I really like that’s takes a little bit more work is to create a course with your potential tech partner. So if I’m an agency, I’m thinking I need leads around a service that I offer. One of the best ways to generate leads is to create a valuable course on how to set up this marketing funnel that drives whatever or build a Shopify store, but connect it with reviews and all the chat stuff and cart stuff that you need. It’s eight classes. But this is where the partnership strategy comes in. Each one of those classes focuses on one part of the funnel. And in each one of those parts of the funnel, there is a tech company that optimizes or is required to support that aspect, right? Come up with your eight classes, list out a few different companies that you’d be willing to highlight, as the preferred tech vendor for each one of those classes, go to each one of them top to bottom, call them up email and say, Hey, I’m creating a course we’re expect this much attendance. And it’s going to be recurring and ephemeral or not ephemeral, it’s going to be evergreen. So you’re going to get a ton of business from this or a ton of leads at least a lot of notoriety from this, and we’re going to publish in three months. And we’re looking for one tech company to be the feature in this class, your tool can solve for it. We think that it would be great, but what I need from you is the promise that you will include my course in your user onboarding journey, as a recommendation. So if I’m a chat tool, I can talk all day about my tool and how it’s used. But it’s hard for me as the chat tool to talk full funnel. But if I can send them to your course Jeremy, where you talk full funnel on how to implement everything else around chat to make chat successful. Well as a chat tool, I want to send people to that course, especially if you will only talk about my solution in that one class in the middle of the course. So do that now you have eight different teams, partner teams and tech companies that have agreed to send traffic in in some way or another, to your course, on top of that, you can even ask for sponsorship dollars, if it’s a really valuable course. And you’re going to send a lot of people to it, ask them to pay to play.

Jeremy Weisz 40:13

I love it. That’s amazing. Thanks for sharing that, Alex. I mean, this is really next level stuff that that any company can do, it takes a little bit of thought takes a little bit of time. But the benefits are like it’s a one plus one equals 10 scenario. So in what I love about partnerships, it’s not like, okay, they become a client, it is forever, right. So they’re always getting new clients, they’re always going to be referring. So when you get a great relationship with a partner, this lasts for a long time. So there is, you know, work on the front end to develop any relationship. But the benefits are huge, in my opinion, I want to talk a little bit about, first of all, I want to point people towards, they can go check that out, I want to play gold tour And check out what they’re doing, I want to pause for a second go to so I’m on the partner hub dot app. And I’m on the Partners tab. So I love to talk through because people geek out on tools and software and tech, whether they’re a tech company or an agency, and I’m looking at some of these solutions, and I just want to mention a few and I don’t know if there’s any other cool ones because I’m on the first page, I see. Ally, Smith, Linnworks Ampla. What are some cool ones that? Maybe I’m not seeing? Because I am only on the first page here? Yeah, there you go. Yeah, there’s

Alex Glenn 41:44

a number of pages and obviously grows each day. But for the time being, we are going to make our users on the tech side visible on the front end in case agencies want to peek of what’s inside Partnerhub. But yeah, I mean, some of these companies have really awesome growing partner programs, and they’re all vetted. So we don’t allow a company that doesn’t have a partnership offer to come into Partnerhub. So when you’re in Partnerhub, you only see vetted tech companies that have both a great product, and something that is super valuable for agencies to get into. So you open up some of these programs, I’ll give a shout out to one of my favorite tools user Centrix. Hmm, and they have three live offers. One of them is an agency highlight in their blog that gets hundreds of 1000s of visits a month. And all you have to do is deploy this program and accept the offer. And as long as you qualify, it shows you who qualifies agencies of all sizes, anybody can be included in this. And you can accept that offer. So you know, check all these companies out, the ones that have a green flashing outline are the ones that have live offers, jet rails had a good one, beyond their podcast, look at that. So any open source e-commerce agency can be on their podcast or welcome guest posts. So you can submit a guest guest post as long as it’s related to this stuff here. So check all that stuff out,, if you’re a digital agency, you get in free, you don’t have to be vetted or approved. If you’re a tech company, of course, like I mentioned, we’re going to vet you, we’re going to make sure that you have everything that we require in order to be in there. Some of you may get denied. But that just means you need to go back to the drawing board and get more stuff done.

Jeremy Weisz 43:39

Alex, first of all, I want to be the first one to thank you. And people check out his websites. And I want to just for tech companies, where should we point people towards specifically and then agencies? Where should we point people towards specifically on your websites?

Alex Glenn 43:57

Yeah, I mean, has the information on Partnerhub. If you go to as a digital agency, you can apply to join the community. That’s where we serve as offers. We have workshops weekly, we have a whole bunch of courses on how to set up new services on top of tech. And then on the tech side, you go to And that is the tech community where same kind of thing, weekly trainings, bunch of recorded coursework and different different stuff to get involved in

Jeremy Weisz 44:39

Awesome everyone go to, and check everything out. And Alex, thanks so much.

Alex Glenn 44:46

Thanks, Jeremy.