Alex Glenn is the Founder of PartnerPrograms.io, a Marketplace as a Service for vetted partner programs and top digital agencies. He is also the Founder and CEO of Partnerhub, a unique new marketplace and partner management solution built for digital agencies to find, vet, manage, and enable their partners.
Before starting these businesses, Alex was a digital marketing agency operator and an advisor for various companies including Founder Institute and Rainmakers. He is also the Host of Make Them Famous, the partner enablement podcast.
Here’s a glimpse of what you’ll learn:
- How Alex Glenn started PartnerPrograms.io and Partnerhub
- The Partner Program’s value proposition
- Should you hire a partner manager to drive partnerships?
- How to create a partnership program
- Examples of value gives that drive partnership success
- Partnership best practices
In this episode…
Are you an agency owner or SaaS company looking to grow through strategic partnerships but not sure how to set it up? Hiring a partner manager right out of the gate will be the first wrong move to make, and the second bad move will be joining random communities and consuming content without getting real value.
So what should you be doing to maximize partnerships for long-term collaborations? Look inwards at your client data. Find out who your clients are working with or the tools they use to get work done. Determine how best to give, and have a strategy that works for both parties. Want to learn more?
Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Founder and CEO of Partnerhub and PartnerPrograms.io, Alex Glenn. They discuss launching a successful partnership program from scratch, finding willing strategic partners, the best ways to give value, partnership best practices, and lots more!
Resources mentioned in this episode:
- “How to Set and Achieve Goals With Ian Garlic, Founder of Video Case Story”
- “[Top Agency Series] Growth Through Acquisitions – What is Your KPI and Northstar? With Jason Swenk”
Sponsor for this episode
At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.
We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work.
When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution – you just need to show up and talk.
The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI, which is the most important component. Plus, our podcast production company takes any heavy lifting of production and distribution off your plate.
We make distribution easy.
We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.
Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, YPO, EO, Lending Tree, Freshdesk, and many more.
The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.
Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.
Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.
Insider Stories from Top Leaders & Entrepreneurs…
Jeremy Weisz 0:19
Dr. Jeremy Weisz here, founder of InspiredInsider.com where I talk with inspirational entrepreneurs and leaders. I’m here with Alex Glenn PartnerPrograms.io. Before I formally introduce Alex, I like to Alex I was like the mentioned other episodes feel just check out a big shout out to Ian Garlic, who introduced us, and Ian you know, has an amazing sight Video Case Stories and Story Crews, you can check it out. We actually, I don’t have many people on my podcast more than once. But Ian is a special guy. We just did one on goal setting. And Jason Swenk is another one must check out. I had him on twice I know Alex knows Jason Swenk, who is a master in agencies. So he’s got an amazing group of agency owners, and check out the episode where we talked about how their buying agencies actually so that and much more on InspiredInsider.com This episode is brought to you by Rise25 The Rise25 we help businesses give to and connect to their dream 100 relationships. It’s almost sound like PartnerPrograms.io, but it’s not. But we will talk about that. But you know, we help you give to and connect your dream 100 relations. So we do that by helping you run your podcast. For me. And I know for Alex, the number one thing in our lives, our relationships, I’m always looking at ways to give them my best relationships. And I found no better way to do that, than to profile the people in the companies I admire on my podcast over the past decade. So if you’ve thought about starting a podcast, you should I think if you have a business, you should have a podcast period. And that’s before Alex even it was self serving that I you know, obviously we help people in an easy button to do that. But if you have questions, you can go to Rise25.com or email us support at Rise25media.com. both John and I have been podcasting for over a decade. So we’re happy to answer any questions that you have. Okay. Today, we have Alex Glenn Founder, PartnerPrograms.io, and also Partnerhub.app. And he’s former digital marketing agency operator, a VP of growth and tech. So he kind of takes the agency side, the tech side, and it has a baby. And so he built a platform and community how both sides have channel partnerships to succeed. Alex, thanks for joining me.
Alex Glenn 2:36
Yeah, thanks for having me on.
Jeremy Weisz 2:38
So I want to start there actually just tell people a little bit more about what PartnerPrograms.io is and Partnerhub.app?
Alex Glenn 2:47
Yeah, yeah. So PartnerPrograms.io started as a service business, matchmaking and creating relationships between mainly digital agencies and tech companies SaaS, right. It’s grown quite significantly since that idea first began a couple years ago. And today, we support two communities, one for just digital agencies that are looking to meet one another, learn strategies tactics receive a femoral and curated offer from these tech companies, as well as participate in these closed group workshops. That communities grown significantly as well. And then we launched a tech version of that community. So just technology, companies that want to connect, learn from one another, and be involved in these unique types of trainings and workshops, where we actually bring in digital agencies that partner and partner successfully and teach these tech companies from the horse’s mouth so to speak. So we want to make sure that they understand the persona very well. And they can work in a way that these agencies appreciate and want to reciprocate. So that’s the true partnership. Meaning next to that is a podcast of our own called Make Them Famous, the partner enablement podcast, unique format, where we interview two people on either side of the partnerships equation to find out what’s working, why it’s working, what they do week to week to make it work. And then finally, we have been developing an app for the last seven months called partner hub. This app is v1 Right now we’re about to release version 1.2. Today, it’s where everything happens. So now if either side of our community want to partner and they want to effectively manage the partnership, they have a place to find, vet and deploy and then manage tech or agency partnerships in one place.