Justin Croxton is the CEO and Managing Partner of Propellant Media, a modern digital agency centered on geofencing marketing, Over-the-Top (OTT) advertising, digital advertising, search engine marketing, and lead generation. They have offices in Atlanta and Charlotte, and their clients are primarily small, medium-sized businesses in both B2B and B2C categories. Justin is also an Advisor for AdvisoryCloud. For five years, he founded and ran Que Commerce, a search marketing agency.
Here’s a glimpse of what you’ll learn:
- What is geofencing advertising, and how does it work?
- Why companies should be undertaking geofencing marketing now
- Justin Croxton talks about geofencing use cases
- Geofencing for B2B and how to convert more clients
- Getting potential clients to consume your content
- Mistakes to avoid when setting up a white label
- Tips for managing partners in business
- Justin talks about maintaining a culture of excellence
In this episode…
If you’re a B2B business owner, you know how hard it is to get your marketing message in front of decision-makers, especially through paid advertising. It’s even more difficult when you have to target decision-makers in companies within your business area or a particular location. Perhaps you’ve been spraying your advertising budget, hoping something sticks.
What if there was a way to target, with precision, C-suite people with your ads right where they are? That’s what geofencing can do for you. You can create a virtual fence around an area and display your ads to your target audience within that location. How can you leverage this strategy for your business?
Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the CEO and Managing Partner of Propellant Media, Justin Croxton. They discuss geofencing and how it works, how brands are using geofencing to attract B2B clients, converting more clients on your website, and lots more.
Resources mentioned in this episode:
Related Episode(s):
- “The Pixar Story: The Letter of a lifetime That Started Everything With Alvy Ray Smith, Co-Founder of Pixar”
- “How to Set and Achieve Goals With Ian Garlic, Founder of Video Case Story”
- “True Pain: Tales from Fighting Gangs With LAPD to Agency Owner With Jason Smith of Spotlight Social Advertising”
Sponsor for this episode
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Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, YPO, EO, Lending Tree, Freshdesk, and many more.
The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.
Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.
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Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.
Insider Stories from Top Leaders & Entrepreneurs…
Episode Transcript
Jeremy Weisz 0:19
Dr. Jeremy Weisz here, Founder of Inspiredinsider.com, where I talk with inspirational entrepreneurs and leaders and I’m you’re Justin Croxton. I’m going to introduce them formally in a second. Before I do, Justin, I always like to point out other episodes, people should check out, you know, there’s some cool ones that I’ve done. One of my favorites is the Co-founder of Pixar, and he talks about the craziest stories of starting Pixar, but some other ones. Just a big shout at the Ian Garlic, we had at one on goal setting, and you could check out his website a Videocasestory.com Jason Smith of Spotlight Social, who went from LAPD fighting gangs to digital agency owner, he’s got some crazy stories there. This episode is brought to you by Rise25 and Rise25 we help businesses give to and connect to their dream 100 relationships and partnerships. And we do that by helping you run your podcast. You know, for me, Justin, the number one thing in my life is relationships. I always look at ways to give to my relationships. And I found no better way to do that than to profile the people and the companies I admire on my podcast on my platform and shout What they’re doing what they’re working on, so they can share their knowledge. So if you thought about podcasting, you should. If you have questions, you can go to Rise25.com and email us both John and I who started the company had been podcasting for over 10 years. So we know a little bit so just ask us. I am excited. Justin Croxton is a CEO of Propellant Media. It’s a geofencing, marketing and advertising agency with offices in Atlanta and Charlotte. They serve Don’t worry, we will talk about what geofencing is, if you don’t know what it is. They serve clients with location specific methods like geofencing. Their clients are mostly small, medium sized businesses and both b2b and b2c categories. And Justin, thanks for joining me.
Justin Croxton 2:11
Oh, I love it. Love it. Appreciate the intro greatly appreciate that. This is fun,
Jeremy Weisz 2:15
I want to talk you know, we’ll get into a couple things. But, um, just talk a little bit about, you know, because you go to your website, people go to Propellant.Media. And it says leaders in geofencing marketing experts and on the channel media stewards of data targeting. So just give us a little sense about what Propellant Media does and what geofencing is.
Justin Croxton 2:38
That’s perfect. So, Propellant Media, we were founded back in 2015, roughly give or give or take 2016 timeframe. And it many, many folks that are out there, when you’re starting an organization, you’re always trying to figure out, how can I do something that’s a little different than the rest of my competition? Everybody in their mom does AdWords, Facebook, SEO website design, you know, I’m not saying that it is or isn’t sexy, but it’s it’s there’s not really a means of differentiation. And so when we were founded back in 2015 16, timeframe, you know, we have the opportunity to differentiate with this whole concept of geofencing advertising. For those who don’t know, geofencing gives you the ability to serve ads to people in very precise areas, I mean, all the way down to the contours of the building. And so if you want to target, you know, if you’re a car dealership, and you want to target other car dealers, you don’t necessarily have to build, you know, target folks within a zip code, you can actually pick your 10 car dealerships build a virtual fence around those dealers, and the customers that walk inside of those fences, you can serve ads to them. And that’s really how we differentiate ourselves to gain access to that technology, you got to be spending at least 30 40 grand a month in many cases, there are other platforms that have come out recently, where, you know, maybe you don’t have to spend as much, but the technology may not be as good. You know, for us, we’ve had access to some of the creme de la creme of technology, if that makes sense. And as a result, you know, that’s how we’ve grown. But that’s not the only thing that we do. We also do a lot of omni channel advertising, like the Google ads, you know, Facebook and Instagram, so forth. And so, you know, for us, we don’t look at geofencing as the penicillin that’s gonna solve an organization’s marketing problems. We think about how geofencing fits within that overall marketing scheme. And so that’s why we say omni channel media leaders and geofencing. And then we leverage a lot of analytics and data to show how things are performing such as walking visits from geo fencing campaigns and such.
