Noah Alper founded Noah’s Bagels in Berkeley, California. He started one store in 1989 and built it to a chain of 38 stores which he sold to Einstein Bros. for $100 million in 1995. He is the author of
Business Mensch: Timeless Wisdom for Todays Entrepreneur.

Watch this interview: [Video & mp3 included]
Question: What does rustic salad bowls, a natural food store that sold to Whole Foods, an import business, a bagel store that sold to Einstein Bagels and a kosher Italian restaurant have in common?
Answer: Noah Alper. Listen to hear the whole story.

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Listen to this interview with Noah:
-His Rustic Salad bowl business
Selling rustic wooden salad bowls on the sidewalk in 1972 and $1000 of salad bowls sold (hour and a half they were all gone)

-Natural food store
He sold it to Irish immigrant and the store eventually sold to whole foods market.

-Import Business
Alper international sold to a colleague and moved to the west coast.

-First Bagel Store
Started the bagel store with his brother Dan. What happened when they first started?
Eventually Starbucks became a partner.

-Created a Jewish community high school

-Kosher Italian Vegetarian Restaurant

FUN FACT: When he was born he did not have a name for 3 months. He changed his name in 1988.

Business Mentors, Tools, Books mentioned:
Business Mensch: Timeless Wisdom for Todays Entrepreneur

A little background about Noah Alper:
Alper took the Noah’s Bagels concept from a one-store location in Berkeley California in 1989, and in 6 1/2 years sold the business for 100 million dollars while taking it public. Alper has founded five other businesses besides the bagel empire he built, and brings a wealth of start up and small business expertise to the marketplace. His experience includes concept creation, marketing, retailing, food service, and sales management.
”I enjoy sharing my experiences of successful business start-ups, how I did it, and what I learned along the way,” says Alper. As a speaker and consultant, people are motivated and intrigued to hear the do’s and don’ts of my exciting and rewarding business case studies.”

Mr. Alper is an accomplished motivational speaker, with over 35 years of business and non-profit management experience. He has lectured at Haas School of Business at The University of California, Berkeley, The Kellogg School of Business at Northwestern University, and the School of Business at Golden Gate University.

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