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Will Scott is the Founder and Actuator of The Culture Fix Academy, whose team is on a mission to usher in a decade of conscious leadership to cure the malaise of employee disengagement. Will is a self-proclaimed “culture czar” and is passionate about creating environments where people thrive on being the best they can be. 

He leads workshops and speaks on corporate culture, using his proprietary nine-step process to take organizations from core values to genuinely having a valued culture.

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Here’s a glimpse of what you’ll learn:

  • What does The Culture Fix Academy do? 
  • Will Scott talks about why companies want to improve their culture
  • How do you turn your core values into a valued culture?

In this episode…

Many entrepreneurs know the essence of core values and have written some for their companies. The problem is that only a few entrepreneurs have turned those core values into a culture that translates into profitability. 

For instance, how many of your employees can use and remember your core values in a conversation? How likely are your employees to recommend your company to their best friends? Do your employees know the purpose of the work they do? Will Scott has the right strategies to turn your core values into a great culture. 

Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Founder of The Culture Fix Academy, Will Scott. They discuss why companies need to improve their culture, how to turn core values into a valued culture, and more.

Resources mentioned in this episode

Special Mentions: 

Books Mentioned:

Sponsor for this episode

At Rise25, we’re committed to helping you connect with your Dream 100 referral partners, clients, and strategic partners through our done-for-you podcast solution.

We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work.

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The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI, which is the most important component. Plus, our podcast production company takes any heavy lifting of production and distribution off your plate.

We make distribution easy.

We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Google Podcasts. We’ll also create copy for each episode and promote your show across social media.

Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90xAtariEinstein BagelsMattelRx BarsYPOEOLending TreeFreshdesk, and many more.

The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast.

Podcast production has a lot of moving parts and is a big commitment on our end; we only want to work with people who are committed to their business and to cultivating amazing relationships.

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Rise25 Cofounders, Dr. Jeremy Weisz and John Corcoran, have been podcasting and advising about podcasting since 2008.


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Episode Transcript

John Corcoran  0:22  

Hey everybody, this is John Corcoran with Dr. Jeremy Weisz and this episode is a little bit different. This is a live interview that we recorded at the Global Leadership Conference from Entrepreneurs Organization, where some of the best entrepreneurs from around the globe gathered in Washington DC to share ideas and to learn about entrepreneurship. And of course, this episode is brought to you by Rise25, where we help b2b businesses to give to and to connect to their dream 100 relationships and partnerships helping you to run a podcast so that it generates a referral pipeline and ROI

Jeremy Weisz  0:57  

yeah, I mean, John, after both of us have been podcasting for over a decade, the number one thing in our life is relationships. And we’re always looking at ways to give to our best relationships. And we found no better way to do that over the past decade than to profile the people in companies we admire and shout from the rooftops what they’re working on. And this interview is no different. So if you’ve thought about podcasting, you should go to To learn more, or email us at [email protected] Thanks, everyone, enjoy the interview. Enjoy. 

All right, Jeremy Weisz here, we’re live from GLC from EO brought to you by Rise25. I’m here with Will. And Will tell people a little bit about your company and what you do.

Will Scott  1:49  

We’ll start with The Culture Fix and The Culture Fix Academy. And what we’re about is helping 10,000 companies and their million associates have a billion dollar impact on the world with increased profitability. Why so that their employees are loyal, fulfilled and engaged? There was 

Jeremy Weisz  2:08  

a lady from an accompany from Minnesota?

Will Scott  2:11  

Yes. Oh, yes. Katie Sandquist. From to Vera in Minneapolis? Yes. Like the quick sort of 101 on her story. 

Jeremy Weisz  2:21  

What is she Oh, she experiencing when she came to you? 

Will Scott  2:23  

Oh, well, actually. So what I find is a lot of so we’re in the culture, business. And a lot of companies that already have a great culture, they’re the ones that want to invest and make it even better because they know the value of it. I wish all those companies with really lousy cultures, you know, would want to work on this stuff, too. But anyway, we always measure things, and we measured her culture, and it came out on the NPS score of 65. And by the time we were finished with our program, just four months later, she was at a 90 her employees was scoring on the NPS scale, which is a testing scale, a 94. How they felt the culture was in their company.

Jeremy Weisz  3:03  

What’s um, you know, I always hear companies, they want to do the NPS, but they’re not sure how to get people to, I guess adhere to it. What’s the best way to actually implement an NPS in a company? Well, you get this question a

Will Scott  3:15  

lot. Actually, it’s very, very easy. Because almost every survey tool has a drop down menu that just says you can select the NPS score and the survey tool will do the rest for you. But it’s just a really, really good way to get a measurement on how your employees are feeling about a number of things. One of the questions we like to ask is, how likely would you be to refer working at our company to your best friend, and on a score of 10? You know, they’ll rank that on a 10. And that tells the employer a lot about just how great their culture is, and whether their current employees would refer friends to join that company.

Jeremy Weisz  3:55  

You know, the NPS score went up a lot, what were one or two things that you ended up helping them with?

Will Scott  4:02  

Well, what so I do specifically have these nine deeds in 90 days that I recommend business owners implement to go from simply having core values to truly having a valid culture. I know most EO ‘s have core values, but very few of them, in my experience, have a valid culture. And the sort of one of the things I do is we also test is how many of the core values can any given employee remember, and use in conversation, and I find that on average, only half the employees can name only half the values. So immediately, you’re only getting a quarter of the potential of these words, you’ve so carefully carefully crafted. So we have a number of things. I can’t go through all nine, of course, but one of the favorites that Katie certainly made a lot of use of was the core chart. And the core chart answers all the big strategic questions for the employee, the what, when, where, why, how, et cetera. And one of the houses of course is the values how do we want and to work together, what’s our code of conduct for how we work together. And the other major thing that Katie went big on was the purpose giving meaning to her employees as to how the work they do has a good impact in the world. In their case, they make software for social workers. And so what was exciting for them was to put a purpose to to that, which is we serve those that serve others. Why so they can serve better. And so now the service mentality is going all through the organization. And they are about having 250,000 helping professionals, therapists giving therapy to their clients, without doing a lot of admin time, more therapy, that’s how they’re doing more good for the world. And it just changes the paradigm about how people feel about the work they do. I’m not just writing code. I’m actually there’s a purpose. There’s a purpose, I’m serving those that serve others. Why so they can serve better? Yeah, it’s beautiful. So we’ll where can people learn more and I know you have a book, he has two books now and I’ve actually read it Thank you, Jeremy. The Culture Fix because it’s available on Amazon. That’s the textbook, do these things in this order and get this predictable result with your culture? And then we have the gift of culture, which is the fable version, Coach going into a company it’s a it’s a story, it’s fun, and it’s a coach going into a company working with the CEO implementing basically the the the teachings from the culture fix, and getting you know a great result with their culture. Yeah,

Jeremy Weisz  6:37  

so where people can find you online.

Will Scott  6:40  

Check us out at You can get me at [email protected]

Jeremy Weisz  6:48  

Thanks, everyone. 

Will Scott  6:49  

Thank you Jeremy.