Search Interviews:

[SaaS Series] Innovating SEO and Future-Proofing Content With Martha van Berkel of Schema App

[SaaS Series] Innovating SEO and Future-Proofing Content With Martha van Berkel of Schema App

In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Martha van Berkel, Co-founder and CEO of Schema App, about translating web content into the language of search engines. Martha explains how Schema App’s technology enables improved search engine results, the critical role knowledge graphs play in today’s AI-driven search economy, the common challenges enterprises face when managing SEO in-house, and her vision for the future of SEO.


[Top Agency Series] Insider Strategies for Maximizing E-Commerce Growth With Raphael Paulin-Daigle

[Top Agency Series] Insider Strategies for Maximizing E-Commerce Growth With Raphael Paulin-Daigle

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Raphael Paulin-Daigle, CEO of SplitBase, about maximizing e-commerce growth. Raphael explores the nuances of A/B testing and why quick, superficial results can be deceiving, applying the “Testing Trifecta” method for effective conversion optimization, the common mistakes brands make with A/B testing, and SplitBase customer success stories.